Force Launches "One" - The 140 BHP SUV (4x4, ABS & Base 82 PS Versions Now Launched)


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Re: Force Launches "One" - The 140 BHP SUV

The Force One SUV was launched in rear wheel drive guise and during the time of the launch, both ABS as well as airbags weren’t offered on the SUV, even as optional equipment. Also, the 4X4 four wheel drive option, which is almost de-facto on SUVs, was also missing on the Force One. The Force One, with distinct Chinese roots, given that it is a rebadged and re-engineered version of the Gunagdong Foday Explorer SUV, has been a dud seller at the hustings given that it has to compete with well known SUVs, like Tata’s Safari and Mahindra’s Scorpio, which come along with much better distribution and marketing.

To increase interest in the Force One SUV, Force Motors plans to launch another variant, probably with ABS and 4X4 features. Airbags though, could take some more time to make it to the Force One as the automaker needs to re-engineer the SUV’s dashboard completely to incorporate the airbags feature. The Force One SUV features a 2.2 Liter 140 Bhp-320 Nm turbo diesel engine. This diesel engine is a Mercedes Benz unit and is mated to a five speed manual gearbox that drives the rear wheels of the SUV. The Force One SUV comes with a well sorted ride and handling package tuned by Lotus.
Also, the SUV has big road presence when compared to the Tata Safari and the Mahindra Scorpio, its main competitors. Also, the interiors are very spacious. The SUV is a seven seat model. Car buyers though, have continued to choose the likes of the Safari and the Scorpio over the Force One. In a bid to boost sales, Force One has even begun airing TV commercials featuring Bollywood actor Amitabh Bachhan over the past few weeks. The addition of the ABS and 4X4 system is expected to make the SUV a more attractive proposition.

Apart from launching a new variant of the Force One SUV, the Pune based automaker does have plans of launching more passenger vehicles in the coming months. A 7 seater MPV is expected to be the next big launch from Force Motors sometime in 2013, while the Gurkha on-off road SUV is another product. The Force Gurkha is expected to be launched with a new engine and revised styling to compete with the Mahindra Thar, which has carved out a niche for itself in India with a range of two engine options, DI and CRDI diesel versions.

2012 Force One SUV to get a new variant next month: ABS plus 4X4 mode likely? | IndianCarsBikes.in
 
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Re: Force Launches "One" - The 140 BHP SUV

Oh man the SUV market is really hotting up.This is what Force mo. needed a 4x4 One with ABS and A'bags.I think if priced correctly say under 12 lacs for all these features and with expansion of After sales outlets,it can really compete with Xuv,Aria,Scorpio and Safari.

But the real danger which is lurking at its hindside is Tata Storme!!
 
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Re: Force Launches "One" - The 140 BHP SUV

This is encouraging news that new model will have ABS, airbags at the least. The last time I visited the showroom 3-4 months back in Mumbai, the interiors were not at all upto mark.

Lot of gaps in dashboard panel, switches, sticks etc., very flimsy & had a loose feeling, the door handles were not giving the sturdy feel when opening. I hope that Force takes care of all of this in the new version, afterall they have the engine, suspension and space going on for them. These tweaks will help improve the quality of the car and most importantly pricing should be not more than 11 lacs as design is too standard for people to like.
 
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Re: Force Launches "One" - The 140 BHP SUV

In Pune, have seen only 3-4 Force One, of that 1 was TD vehicle.
 
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Re: Force Launches "One" - The 140 BHP SUV

They are not even announcing there sales number,i wonder how many unit's of Force One they sell in a month?
 
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Re: Force Launches "One" - The 140 BHP SUV

They are not even announcing there sales number,i wonder how many unit's of Force One they sell in a month?
Rather than units sales per month, it should be how many months it takes to sell 1 unit.[lol]
 
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Re: Force Launches "One" - The 140 BHP SUV

Rather than units sales per month, it should be how many months it takes to sell 1 unit.[lol]
Well said but i guess they are concentrating more on tier-2,3 cities where Force Motor's has some brand recognition.
 
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Re: Force Launches "One" - The 140 BHP SUV

Well said but i guess they are concentrating more on tier-2,3 cities where Force Motor's has some brand recognition.
And this must be due to that Trax.
And any update about 4x4 Gurkha ?
 
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Re: Force Launches "One" - The 140 BHP SUV

And this must be due to that Trax.
And any update about 4x4 Gurkha ?
In Mumbai I have seen 4-5 but when I went to Latur believe me the only ones I saw were Scorpio, bolero (old) ,sumo and force 1 quite a few I saw them and on road in motion they look quite imposing but again in Mumbai it's just. 25000 rs less then xuv w6 which already has airbags and abs and other stuff and it is anybody's guess which 1 people will prefer .
Force ones life will be more harder when the strome will launch .
 
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Re: Force Launches "One" - The 140 BHP SUV

the company will set up company-owned showroom in five metros in the first phase that will enable the company to use the location for launch of new products, to hold events around the products and even sell vehicles all at one place. The decision has to be taken by the company’s board during the July-September, the more delay, the harder it becomes to enter the segment.

The Location for the company owned showroom which includes prime localities like Mumbai, Delhi, Kolkata, Chennai and Bangalore. The company launched the Force One SUV in the month of August 2011 and since then, the company was able to manage to sell around 2000 units and during the time of launch, the company announced to sell some 4000 vehicles in the first year.

The company will roll out its MPV by December 2013 in standard and luxury variants and will be based on Mercedes Benz’s Viano platform that will be assembled at a brand new factory which is now under construction at Force Motors’ Pithampur plant. Apart from this, Prasan Firodia, managing director, Force Motors, said, the company plans to launch variants of the Force One SUV in the next three months.
 
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Re: Force Launches "One" - The 140 BHP SUV

Great news,I am really looking forward to it.After I have got a glimpse of Force one in Ranchi,i can safely consider myself a fan of this behemoth.
 
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Re: Force Launches "One" - The 140 BHP SUV

2000 units till date ? thats an astounding number considering what it offers vis a vis competition, i am really shocked it did 2000 units!
 
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Re: Force Launches "One" - The 140 BHP SUV

2000 units till date ? thats an astounding number considering what it offers vis a vis competition, i am really shocked it did 2000 units!
You mean it's less or more then your expectations ?[;)]
In Mumbai I have seen 3-4 but when I went to Latur I saw atleast 10 of them on my way from aurangabad airport to Latur .
 
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