Why Aria Failed To Take Off But XUV Did??

[ss80]

Re: Why Aria Failed to Take-off But XUV Did??

Aria is rear wheel drive & XUV is front wheel drive. Correct me if I am wrong.

In general I felt that for 5+seating rear wheel drive is always better. In that case Aria should be a better performer than XUV on full load

 

[vjay_]

Re: Why Aria Failed to Take-off But XUV Did??

i dont think xuv is front wheel drive.mahindra never came with only front wheel drive.four wheel drive is other thing

 

[Iron Rock]

Re: Why Aria Failed to Take-off But XUV Did??

Aria is rear wheel drive & XUV is front wheel drive. Correct me if I am wrong.

In general I felt that for 5+seating rear wheel drive is always better. In that case Aria should be a better performer than XUV on full load

Performance depends on a lot of other critical factors than being FWD or RWD. There are lots of pros and cons of being FWD or RWD, but thats for a separate debate.

i dont think xuv is front wheel drive.mahindra never came with only front wheel drive.four wheel drive is other thing

err.. XUV is FWD though it has AWD option too.

 

[vjay_]

Re: Why Aria Failed to Take-off But XUV Did??

Vijay looks are subjective but I have many freinds who share view like yours they find xuv overdone . I personally like xuv I don't hate the looks of aria its just that it dosent excite me much as a suv or a crossover. But as a car it is excellent no 2 questions about it.

yes you are correct.even i think arai is not perfect suv and in my opinion it comes in to category of innova and tavera.but if i have to choose between xuv and aria i would go for aria.by the way i would like aria even more if some one does some modification for me i.e, xuv's engine in aria...ha ha ha ha ha just joke dont take it seriuosly

 

[rsrs_in]

Re: Why Aria Failed to Take-off But XUV Did??

I doubt whether the initial surge in the bookings was a result of a proper tech analysis by the buyers between the two SUVs. The build-up to XUV launch was much better, visible and impactful compared to the Aria.

Also the overall design of XUV is much better (very different from any vehicle in thier stable) and also immediately appealed to the 1st look for the buyer and then the pricing was the final nail to swing the fence sitters into XUV buyers.

 

[vjay_]

Re: Why Aria Failed to Take-off But XUV Did??

Performance depends on a lot of other critical factors than being FWD or RWD. There are lots of pros and cons of being FWD or RWD, but thats for a separate debate.



err.. XUV is FWD though it has AWD option too.

i didnt knew that xuw is fwd.thanks for telling me.by the way what is awd?

 

[Raja]

Re: Why Aria Failed to Take-off But XUV Did??

i didnt knew that xuw is fwd.thanks for telling me.by the way what is awd?

Awd means all wheel drive 4x4

 

[Iron Rock]

Re: Why Aria Failed to Take-off But XUV Did??

In my view SUV segment is mix of private and taxi owners in which private hold the majority share( there could be some exceptions) whereas the MUV segment is a mix where the taxi owners hold a majority share. Especially in India this is a general truth, a private owner only buys a MUV if he has a large family and needs so much space.(Ertiga seem to be path breaker in this which is like car venturing in to MUV territory)

With Aria Tata tried to built up a cross over image where it looks like a MUV and can act also like a SUV (for minor offroad excursions or areas which demand higher GC).

Also with the early pricing pricing of Aria on the higher side, Tata seem to didnt target the taxi segment(atleast from the pricing that was evident), which means it is already catering to a very small segment of private MUV wannabe consumers. It was hoping it could also convert the SUV owners to be buying their MUV. So it was kind of a bold step to make a cross over - the ads also suggested the same.

Unfortunately that didnt help as the pricing was too optimistic that the exisiting Innova/Xylo kind taxi owners would not even bother to consider the Aria as a viable option. The wannabe SUV owners also didnt consider the MUV, so what was left was a small niche segment of private wannabe MUV owners.

To add to their woes, Mahindra came up with the XUV 5OO with fantastic pricing and a feature list longer than the length of Aria. This made it so much more VFM. Also Mahindra spotted the market for this clearly - there was no good SUV option above the scorpio/safari and up till the ford endeavour 2.5 - there was a big gap which could be filled and they did just that.

Unlike Europe where the likes of Ford Focus and Vauxall Zafiras have popular private ownership acceptance, the indian MUV market is still not mature to see an MUV getting popular in the private ownership segment.(though i hope things change towards that direction, would love to see the focus s-max in india)

So i think these reasons contribute to why the XUV has had a bumper opening and why the Aria still doesnt do well. Plus offcourse the market perception of Tata and Mahindras are different and the reputation/strengths they have gained is different - so those have an impact on sales as well

 

[Raja]

Re: Why Aria Failed to Take-off But XUV Did??

Iron rock perfect spot on aria did suffer from identity crisis

 

[S Class]

Re: Why Aria Failed to Take-off But XUV Did??

even though xuv has more powerful and responsive engine but in my opinion when it comes to looks i would go for aria.xuv looks something like over designed thing,something toy type look

+1. Same here, XUV looks too over done while Aria has more sophisticated look. No wonder then lot of XUV owners too are gunthamantris . And I am now fed up of looking around so many XUVs. What I see is most XUV buyers are same who have replaced scorpios.

BTW, I saw black Range Rover Evoque 4 door near my residence yesterday. It looked good, especially from front. However, the rear doesn't look good, the glass is too small & gives feel of large cargo section from rear. I also saw Maroon color Jaguar XJ for the first time & though it looked good, white XJ is tonnes better followed by silver.

 

[TSIVipul]

Re: Why Aria Failed to Take-off But XUV Did??

To me too,its the Aria which looks as per my taste:-
Sleek,plain and matured.

Whereas XUV has got very exciting and eyeball catching looks:-
Muscle,some attractive detailing bit..but at last..seriously overdone.It has lost the serious + muscular look of the Scorpio.
Or say,when muscle meets joke,it gives an XUV.

 

[mukeshus]

Re: Why Aria Failed to Take-off But XUV Did??

i read it somewhere that their 2.2 Mhawk and the 2.2VTT is just about the same engine.

After m&m built their engine from AWL austria ,the tatas approached them to build the same engine.
But after that they have their own sources for other components.

M &M Sources most from bosch whereas the tatas source their from the likes of delphi.

Yes buddy spot on, Delphi tunes the engine for Safari, especially the injectors.

Where as M&M knows their values and asks Bosch to tune the engine with their values.

Delphi and Bosch both serve the TATA's & M&M.

 

[raj_5004]

Re: Why Aria Failed to Take-off But XUV Did??

And what about the build quality?I find Tata cars better in this field.
Take Safari-Scorpio or Aria-XUV.In both the cases build quality of Tata cars feel better.

Scorpio, Xylo & Bolero is better built than Safari, Grande & Sumo respectively.

What you are saying is true in case of XUV & Aria, that is merely because of the price difference.

Only point is that first came the 2.2 VTT and after 3-4 months came the mHawk.

Buddy, the mHawk engine was developed first, much before the VTT. It is only that, Mahindra spent a lot of time testing the car and engine. In the meantime, TATA launched the 2.2 Safari.

 

[S Class]

Re: Why Aria Failed to Take-off But XUV Did??

Or say,when muscle meets joke,it gives an XUV.

That was something nicely put ! Looks og scorpio are far natural than xuv.

 

[TSIVipul]

Re: Why Aria Failed to Take-off But XUV Did??

Scorpio is better built than Safari..

Are you sure?My ownership experience says something else.
Dear only the boot door of Safari squeaks,that also after the car becomes a lac kms old.Rest I think its better built than Scorpy.

What you are saying is true in case of XUV & Aria, that is merely because of the price difference.

Maybe only price difference.But then everything comes at a price.

Buddy, the mHawk engine was developed first, much before the VTT. It is only that, Mahindra spent a lot of time testing the car and engine. In the meantime, TATA launched the 2.2 Safari.

You mean Tata just got the engine,fixed it in a Safari and sold it out.They also did a lot of checks on the car before selling it out.
Both the manufacturers say:"We have tested engines for XX lac kms",but I don't believe them.I think they test them for lacs of kms with customers being their test drivers..

That was something nicely put ! Looks of scorpio are far natural than xuv.

+100,those neutral looks give the Scorpio a look which is timeless while the looks like those of XUV get faded away with time.They just create a short hype.