Tata Hexa Finally Launched. Priced @ ₹11.99 Lakh (Details: Pg.68)

[gaddambhargavareddy]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

If TATA HEXA will priced at 13Lacks to 18Lacks range then its clear sight that TATA ARIA will continue along side TATA HEXA so near future we can expect trip down version of TATA ARIA with lesser price tag around 8.5 lacks to 12Lacks

 

[maximas007]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

If TATA HEXA will priced at 13Lacks to 18Lacks range then its clear sight that TATA ARIA will continue along side TATA HEXA so near future we can expect trip down version of TATA ARIA with lesser price tag around 8.5 lacks to 12Lacks

Even if they place ARIA in that price bracket it wont sell it is a goner!they killed it with price and looks.
And now they need the Hexa to replace it in the price bracket of XUV5oo definetly not in Santa Fe range.
So somebody please tell TATA guys that by calling a MUV as SUV wont make it a SUV .

 

[gaddambhargavareddy]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

Even if they place ARIA in that price bracket it wont sell it is a goner!they killed it with price and looks.
And now they need the Hexa to replace it in the price bracket of XUV5oo definetly not in Santa Fe range.
So somebody please tell TATA guys that by calling a MUV as SUV wont make it a SUV .

But one thing for sure TATA HEXA's maximum starting price will be around 10.50Lacks for sure because already TATA ARIA exspensive to built current aria price starts at around 10 Lacks so after extensive makeover we can expect bump in price so its not possible to guess low price

 

[maximas007]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

But one thing for sure TATA HEXA's maximum starting price will be around 10.50Lacks for sure because already TATA ARIA exspensive to built current aria price starts at around 10 Lacks so after extensive makeover we can expect bump in price so its not possible to guess low price

10.5 K seems to be the best bet atleast for the intro .
But the one thing Aria missed out and Hexa have in hand is its killer looks for a MUV ( But don't dare to call it a SUV)

 

[gaddambhargavareddy]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

10.5 K seems to be the best bet atleast for the intro .
But the one thing Aria missed out and Hexa have in hand is its killer looks for a MUV ( But don't dare to call it a SUV)

Why TATA is trying to call it as SUV and they dont position it as MUV because here we have few answers

- people in india have mixed opinions on Crossovers

-TATA HEXA have some killer SUV have some design elements from RANGE ROVER DNA and TATA NEXON design elements

-HEXA comes with 4X4 adapterra AWD traction control system, Terrain responce system etc

-finally its had higher ground clearence and able to some offroad work

 

[Iron Rock]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

@IR: Aria/Hexa is a very heavy vehicle(kerb weight around 2.2 tons for the top variant), so 400 NM sounds too sweet for this UV. Also Innova was never the target for TML, they always aimed towards the soft-roaders(Captiva, CRV et al). You could argue that it was where they went wrong. But that's how it is. And even now for them number one competition is not Innova, but XUV 500, IMHO. So 400 NM may increase its appeal amongst prospective XUV buyers(??). Lets see...

Sirji if you are building a vehicle in this era, your engineering team should know the weight of the vehicle even before the first die is manufactured. The weight is not an outcome after a manufacturing process hope you agree. We are after all talking of producing a car not a baby.

I think when they envisaged the vehicle they attempted to create a crossover segment.
Now if you want to create a cross over segment you need to visually differ as well, one look at the aria from the outside and everyone would compare it with the Innova.

Heck they realized this too and look what they have on their website even today
Compare New Tata Aria - The Crossover Car With Toyota Innova

The marketing of the vehicle has hence become a case study in mba universities.

Ok so it ended up heavy, would you reduce weight or increase engine power ? No prizes to guess what tata did. Or may be that was easier. They are playing with too many unknowns in my view - attempting to create a new segment and also not addressing who are target buyers, confused proposition mixing up muv, suv, crossover. Instead they should have solely focused on killing Innova - if they want to repeat history I'll rather want them do what 407 did to the Japanese mini trucks , that was biblical and epic in my view. If they had done this to the Innova, heck Toyota would be selling the fortuner 4 lakh rupees cheaper today.

I haven't seen hexa in flesh so I'll rather not comment, but if it looks anything like a van - I would say tata is repeating history and not picking the right example from their own history to repeat.

 

[jagrover]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

Sirji if you are building a vehicle in this era, your engineering team should know the weight of the vehicle even before the first die is manufactured. The weight is not an outcome after a manufacturing process hope you agree. We are after all talking of producing a car not a baby.

I think when they envisaged the vehicle they attempted to create a crossover segment.
Now if you want to create a cross over segment you need to visually differ as well, one look at the aria from the outside and everyone would compare it with the Innova.

Heck they realized this too and look what they have on their website even today
Compare New Tata Aria - The Crossover Car With Toyota Innova

The marketing of the vehicle has hence become a case study in mba universities.

Ok so it ended up heavy, would you reduce weight or increase engine power ? No prizes to guess what tata did. Or may be that was easier. They are playing with too many unknowns in my view - attempting to create a new segment and also not addressing who are target buyers, confused proposition mixing up muv, suv, crossover. Instead they should have solely focused on killing Innova - if they want to repeat history I'll rather want them do what 407 did to the Japanese mini trucks , that was biblical and epic in my view. If they had done this to the Innova, heck Toyota would be selling the fortuner 4 lakh rupees cheaper today.

I haven't seen hexa in flesh so I'll rather not comment, but if it looks anything like a van - I would say tata is repeating history and not picking the right example from their own history to repeat.

Buddy I hope Tata is doing Zest/Bolt exercise on the Aria. If that is the case, the weight will get reduced, may be minimal but definitely. Bolt weights lesser than Vista IIRC.

Now about the segment selection. I still can't understand what is a crossover. Is it Car+SUV or MUV in SUV. If you want a direct Innova competitor price the 4x2 variants accordingly with better packaging and features. Additionally give the option of 4x4/AWD so that XUV get scared of it. But I believe a thoroughly redesigned Safari with 3rd row will definitely blew away XUV market share and Hexa marketed as a MSUV (Multi-Sports Utility Vehicle ) will shake up the market for sure..!!

 

[gaddambhargavareddy]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

Now about the segment selection. I still can't understand what is a crossover. Is it Car+SUV or MUV in SUV.

CrossOver is a concept when a diferent bread cars mixed together weather it may be hatchback or mini van or station wagon or SUV or MUV

when it comes to TATA ARIA its a cross bread between SUV and MUV

we have several types of crossovers models few listed here

ford EcoSport- I personally feel that Ford Ecosport is not truely Offroad ability Compact SUV its Cross bread between Hatchback and SUV in this segment FIAT Aventurra,etios cross and crosspolo

Renaul lodgy- Cross bread between station wagon and SUV

BMW X6- Cross bread between Notchback and SUV

 

[jagrover]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

CrossOver is a concept when a diferent bread cars mixed together weather it may be hatchback or mini van or station wagon or SUV or MUV

when it comes to TATA ARIA its a cross bread between SUV and MUV

we have several types of crossovers models few listed here

ford EcoSport- I personally feel that Ford Ecosport is not truely Offroad ability Compact SUV its Cross bread between Hatchback and SUV in this segment FIAT Aventurra,etios cross and crosspolo

Renaul lodgy- Cross bread between station wagon and SUV

BMW X6- Cross bread between Notchback and SUV

But the first Aria ad showcased a car and SUV colliding each other to form Aria
https://www.youtube.com/watch?v=uvlJFgxERsI

Finesse of a Sedan, Muscle of a SUV..!!!

 

[gaddambhargavareddy]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

But the first Aria ad showcased a car and SUV colliding each other to form Aria
https://www.youtube.com/watch?v=uvlJFgxERsI

Finesse of a Sedan, Muscle of a SUV..!!!

yeah thats the biggest mistake done by TATA when ARIA launched TATA also confused while promoting its new bread but technically TATA ARIA is a cross bread between MPV and SUV

Finess of a sedan and muscle of a SUV quote for BMW X6 not for ARIA i feel



look at this X6 this is called true crossover between hotchback Sedan and SUV

 

[TAUREAN CZAR]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

TATA should plant to make only two versions of the HEXA. Both should be top end butOne should be in Automatic and another in Manual version. Alike another version with exterior and interior version with basic features and lower spec engine should be launched for different set of customers and both should have different names so that one should not cannibalise the other.

Or alternatively a new model should be launched for the lower segments. That should be the planning or alternative thinking at TATA motors.

 

[vm2011]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

Tata Hexa likely to get a six-speed automatic gearbox.

The Hexa will be powered by the existing 2.2-litre Varicor diesel engine and will get a torque-on-demand four wheel drive system.

The Crossover-SUV concept is expected to become the precursor to the design of future Tata SUVs as well as enter production with the production model getting almost identical styling as the concept showcased.

The production ready Hexa will be powered the 2.2-litre Varicor diesel engine from the updated Aria generating 154bhp and 40.8kgm of torque mated to a choice of a six-speed manual or automatic transmission. The Hexa, when it goes into production, will become the first Tata to receive a six-speed manual and automatic transmission with the most gear currently offered by the company being a five-speed in both manual and automatic cars. The Hexa will also get a torque-on-demand four-wheel drive system. A twin-turbo version of the 2.2-litre engine generating around 175bhp is expected to be in the offing but it cannot be confirmed if it will make its way to the Indian spec car.

The crossover-SUV measures in at 4,764mm long, 1,895mm wide and 1,780mm high and has a wheelbase of 2,850mm making it the longest in Tata’s SUV segment.

Source:ACI

 

[~~DD~~]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

Hopefully they won't spoil the party with pricing disaster like Aria

 

[gaddambhargavareddy]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

Hopefully they won't spoil the party with pricing disaster like Aria

Technically at the time of launch TATA ARIA priced very well for their segment and features list but market place miss guided its position always auto experts tried to compare with TOYOTA Innova thats made big mistake for them and ARIA had some cons like bad boxy design underpowered engine and fit and finish thats made worst days in ARIA life now TATA trying to correct their mistakes in the form of HEXA so lets hope and wish them good luck

now TATA HEXA will straight revival of Ssangyongh Rexton and Toyota forture for lower end variants so TATA price it between 11.50Lacks to 16Lacks depending upon variant

 

[nishant5858]

Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)

TATA HEXA will rival of Ssangyong Rexton and Toyota Fortuner for lower end variants so TATA price it between 11.50Lacks to 16Lacks depending upon variant

That would be a tough fight against 2 well settled SUVs. And adding salt to the wound is the poor brand image of Tata. So they should target the XUV500 with the Hexa and price it in the XUV range, otherwise it would be curtains for Tata Hexa. 16 lakh is too much and is bound to be dud if they price it above 13 lakhs(Ex-Showroom).