Tata Hexa At 727 for May 2017
Tata Hexa Finally Launched. Priced @ ₹11.99 Lakh (Details: Pg.68)
- Thread Starter gaddambhargavareddy
- Start date
- Status
That's a very bad number for such a competent product. I was expecting Hexa to stabilize at 1000-1200 units. Sub 800 is not where Hexa truly belongs. Any idea if this was a supply constraint or Dealers already had enough cars with them that the shipments were low? Anyways, I will still wait for 3 more months before believing on what number the Hexa might settle on in long run.
Can you share what was the development cost of HEXA and what were the XUV development cost. Hexa shares the same production line with storme and most of the vendors supplying mechanical components like engine blocks, axles and suspension components are being sourced from same vendors. One example is DANA supplies rear differential and Rane is the power steering vendor.
The development cost was very low as its based on Aria and share most of the parts with Aria and storme.
And don't forget that Hexa was a stop gap till the time Q5 platform based SUV's roll out of production line same as the case was with Bolt and Tiago.
As far as less sales no for last, I think GST is the main culprit along with the supply constraints with auto tranny as large number of bookings are from XTA as per the dealer feedback. Few days ago I checked with the dealer and he said that there is till waiting. Rest god knows or Tata knows![[glasses]](https://www.theautomotiveindia.com/forums/images/smilies/Glasses.gif "Glasses [glasses]")
And don't forget that Hexa was a stop gap till the time Q5 platform based SUV's roll out of production line same as the case was with Bolt and Tiago.
As far as less sales no for last, I think GST is the main culprit along with the supply constraints with auto tranny as large number of bookings are from XTA as per the dealer feedback. Few days ago I checked with the dealer and he said that there is till waiting. Rest god knows or Tata knows
There's no point in comparing Hexa & Crysta numbers ! HEXA is a successful product for Tata Motors it's doing even much better than the safari storme at a much higher price point . As most of the customers are choosing topend variants its building a strong customer base for the upcoming products of Tata Motors Q501,Q502 SUVs . I was personally expecting a better number for the month of May but may be a GST effect come into play ,was seeing a lot of HEXA deliveries from the dealerships in South .
Few Observations on the customer base :
*Informed guys choosing Hexa over the competition, seen many enthusiasts ,hard core off-roaders (for different purpose) & tuners choosing the Hexa , it will help Tata motors in building the brand image & they are going to be the good will ambassadors for their future products .
*Cars seen delivered are mostly XT /XTA/4x4.
*Repeated buyers , even seen guys having both storme & Hexa ,Dicor & Hexa together.
*Niggle Free product - it seems like Tata motors hit the bullseye here there are no major concerns from the current users & also they seem very proactive and enthusiastic in assisting the customers ,from real life feedbacks.
Considering storme was doing consistent 600-800 from 2012 , I guess the 1k of HEXA at much higher price point as success, I would like to compare the figures of HEXA also with Tucson, Endaevour & the Fortuner. Also note the dip in sales of XUV after the Hexa arrival and the updates Mahindra churning out to arrest the loss of interest in the car.
Regarding the development cost I guess they might have packed few features like terrain management,AT & JBL , rest are shared with the other products right ?
Few Observations on the customer base :
*Informed guys choosing Hexa over the competition, seen many enthusiasts ,hard core off-roaders (for different purpose) & tuners choosing the Hexa , it will help Tata motors in building the brand image & they are going to be the good will ambassadors for their future products .
*Cars seen delivered are mostly XT /XTA/4x4.
*Repeated buyers , even seen guys having both storme & Hexa ,Dicor & Hexa together.
*Niggle Free product - it seems like Tata motors hit the bullseye here there are no major concerns from the current users & also they seem very proactive and enthusiastic in assisting the customers ,from real life feedbacks.
Considering storme was doing consistent 600-800 from 2012 , I guess the 1k of HEXA at much higher price point as success, I would like to compare the figures of HEXA also with Tucson, Endaevour & the Fortuner. Also note the dip in sales of XUV after the Hexa arrival and the updates Mahindra churning out to arrest the loss of interest in the car.
Regarding the development cost I guess they might have packed few features like terrain management,AT & JBL , rest are shared with the other products right ?
Last edited:
While I share your optimism & enthusiasm for TM, I have to admit that I have reservations too. I'm sure they are working hard with their efforts to clear the undergrowth of public perception - about quality niggles, poor ASS & indifferent PR efforts - & I hope that these efforts bear fruit & that the Tata brand gets as much recognition & success as JLR is getting today. It almost seems as though TM has accepted that the Tata brand is the poor cousin of JLR and can be pushed into the background. I hope I am wrong.
Last edited:
Bang on, exactly what HEXA is doing to TML right now. These monthly fluctuations happened in case of Tiago too but more importantantly HEXA changed the perception that TATA can't sell a 20lak product. As a start it's selling much better than Storme did for past 3 years. And going ahead with more number of lower variants readily available its numbers will go up. Try calling any TATA dealership and ask for XE, XM and XMA models they will qoute a min 30-45 days wait period. Same is the case for XTA.
As far as Innova sales go it too has seen a 22% fall, but why it manages to sell in those thousands is because it caters to the fleet segment with hotels, tour operators and central and state governments patronizing it.
And why are people judging a product by its monthly sales numbers will TML stop selling cars or provide spares as GM did. Heck the same engine as in HEXA does duty in Safari Storme which will be the official vehicle for the Indian Army.
Lastly TATA motors as a listed stock is 85% JLR which is far bigger in terms of revenue, technology and R&D spend than any Indian auto company including the leader Maruti which still survives on Fiat engines on 8 of its best selling cars.
As far as Innova sales go it too has seen a 22% fall, but why it manages to sell in those thousands is because it caters to the fleet segment with hotels, tour operators and central and state governments patronizing it.
And why are people judging a product by its monthly sales numbers will TML stop selling cars or provide spares as GM did. Heck the same engine as in HEXA does duty in Safari Storme which will be the official vehicle for the Indian Army.
Lastly TATA motors as a listed stock is 85% JLR which is far bigger in terms of revenue, technology and R&D spend than any Indian auto company including the leader Maruti which still survives on Fiat engines on 8 of its best selling cars.
Last edited:
'Bang on' is the mot juste! Unless TM disabuses the public perception that the Tata brand is today a poor cousin of JLR, the Hexa buying public will still see the XUV as a more viable brand - because they feel M&M is committed to it. Whereas they see TM as being totally committed to promoting JLR globally to its former glory as the premier British middling-luxury brand (unlike exotics like Aston & Rolls-Bentley) - to the detriment of the domestic Tata brand!
okay ,just list out your resolution package for Tata Motors so that it can regain its lost glory in the domestic market ,and become something like in the past . It was the second most selling brand even in some months of 2012.
Ever since launch, Hexa has done the highest number of 1498 units in Jan 2017 which I suppose included dealer dispatches too. After that, Hexa has done units between 900 to 1200 which I feel was the aim of TATA Motors as from day 1 they weren't in the rat race of numbers. They were never producing this car in huge volumes like others. They wanted to gradually capture the market so in the process a small decline doesn't matter much. Had it fallen from 5000 units to 700 odd then surely it would be a matter of great concern.
Such fluctuations were expected to happen as Hexa entered into a established segment where Mahindra and Toyota were already flourishing. Having a "Taxi Brand" Image, Hexa was never seen as a potent product for personal use rather it was and probably still considered as a commercially suitable vehicle. So, for increasing the sales, the biggest change that has to happen should happen with the mindset of the buyers. They shouldn't underestimate Tata Motors. Also, at the same time, TATA Motors has to get involved with their ASC network. People are not very confident of their after-sales so to improve their product volumes, TATA Dealers and ASC have to be supervised by the top brass in TML. Involvement in Dealer activities and periodic / surprise visits by TML officials in their ASC would further improve the services and once the services are improved, their products will sell in good numbers. Product wise Hexa is really very competent baring a few quality control issues.
Well said buddy.![[:D]](https://www.theautomotiveindia.com/forums/images/smilies/Big%20Smile.gif "Big Smile [:D]")
No matter what, yet, TATA Motors has a much more brighter future in India than GM. I believe, the kind of image TATA had prior to Hexa, I would say, Hexa's sales are nothing to be bothered about. It would pick up gradually because just like people don't like spending beyond 10 Lacs on a Maruti, same way, it is difficult for people to shell out 20 big ones for a TATA. I don't know of Maruti Suzuki, but TATA in SUV segment is a worthy contender.
Sir, its not like TATA is simply focusing on JLR. In India, the market for mass-market cars is more than ultra premium luxury cars. Maybe someone will be able to afford a Hexa but not a Jaguar XE. Promotional guidelines for both the brands is different with respect to India. And as far as commitment level goes, I believe maybe they are not like some Japanese brands and maybe average in customer satisfaction if compared to Mahindra but as a brand TATA is making genuine efforts with products like Tiago, now Tigor and the Hexa. To come out of the shadow of their past image, they are completing an uphill task of improving their image. It is a 360 degree action plan that TATA has to execute to win the customer base and increase the volumes of their product (cars).
Regards
Akash
Such fluctuations were expected to happen as Hexa entered into a established segment where Mahindra and Toyota were already flourishing. Having a "Taxi Brand" Image, Hexa was never seen as a potent product for personal use rather it was and probably still considered as a commercially suitable vehicle. So, for increasing the sales, the biggest change that has to happen should happen with the mindset of the buyers. They shouldn't underestimate Tata Motors. Also, at the same time, TATA Motors has to get involved with their ASC network. People are not very confident of their after-sales so to improve their product volumes, TATA Dealers and ASC have to be supervised by the top brass in TML. Involvement in Dealer activities and periodic / surprise visits by TML officials in their ASC would further improve the services and once the services are improved, their products will sell in good numbers. Product wise Hexa is really very competent baring a few quality control issues.
Well said buddy.
No matter what, yet, TATA Motors has a much more brighter future in India than GM. I believe, the kind of image TATA had prior to Hexa, I would say, Hexa's sales are nothing to be bothered about. It would pick up gradually because just like people don't like spending beyond 10 Lacs on a Maruti, same way, it is difficult for people to shell out 20 big ones for a TATA. I don't know of Maruti Suzuki, but TATA in SUV segment is a worthy contender.
Sir, its not like TATA is simply focusing on JLR. In India, the market for mass-market cars is more than ultra premium luxury cars. Maybe someone will be able to afford a Hexa but not a Jaguar XE. Promotional guidelines for both the brands is different with respect to India. And as far as commitment level goes, I believe maybe they are not like some Japanese brands and maybe average in customer satisfaction if compared to Mahindra but as a brand TATA is making genuine efforts with products like Tiago, now Tigor and the Hexa. To come out of the shadow of their past image, they are completing an uphill task of improving their image. It is a 360 degree action plan that TATA has to execute to win the customer base and increase the volumes of their product (cars).
Regards
Akash
Hello Akash,
Yes, I agree that TM are facing an uphill task as far as their image is concerned - the image that the public has of them. But with a product line up like the Tiago, Tigor & Hexa their hardware is in place! It is their software - (their marketing, their public reach-out/paying heed to customer feed-back and above all, the personnel & staff at their service centres) - these I feel hold the key to TM's resurgence in the market.
Yes, I agree that TM are facing an uphill task as far as their image is concerned - the image that the public has of them. But with a product line up like the Tiago, Tigor & Hexa their hardware is in place! It is their software - (their marketing, their public reach-out/paying heed to customer feed-back and above all, the personnel & staff at their service centres) - these I feel hold the key to TM's resurgence in the market.
Absolutely, and that is what I mentioned above too i.e they need to be involved in their ASC and the 360 degree action plan which I mentioned refers to the fact that not just by having potent product line up they may succeed but to literally improve themselves as a brand, along with the products, their support system has to be in proper shape and well planned out. Sir, its not a hidden fact, prior to Hexa, Tiago and Tigor, TATA's image wasn't very pleasing in the eyes of personal buyers but ever since these 3 products have launched, the image has just begun to improve. It is not an overnight task to improve a brand rather its a constant effort in the right direction. We are all concerned about Hexa selling in 3 digits but if we consider TATA's image among buyers and the sales figure of Hexa from Jan to June 2017, is it really a matter of great concern? Rather I would say, its perhaps the beginning of the change. I hope it goes a long way in future.
Regards
Akash
Regards
Akash
Akash wrt ASS with Hexa going by online reviews it seems Tata is putting commendable effort atleast for Hexa and owners seem to be completely satisfied with the Hexa ass. For Hexa, it is rather fair to say Tata ASS is good.
Buddy it is good to know that Tata Motors is involved and addressing the queries of Hexa customers proactively but in the big picture and long run no brand can survive just by giving good service for a selected product and its owners. Tata has a big line up of models so it shouldn't be just concerned for Hexa and equally be involved in addressing customer queries about Safari, Tiago, Tigor et al. No brand can survive on one product so they need to be pro-active with each product. 100% customer satisfaction is not to be just mentioned on paper rather the buyers should feel it as well that indeed TATA is committed and pro-active in addressing customer queries. If Tata has 10 ASC and out of that if 2 are only customer focused then its of no use rather all the 10 ASC of TATA should address the queries of all the customers in transparent and correct way. Dealers are face of the brand so if the dealers aren't working properly, it will adversely affect the brand as well as the product. As a example, If Maruti only caters to NEXA customers and ignores its regular buyers will it be able to survive in India? NO. Same way, customer discrimination of any type by any brand is never fruitful.
Regards
Akash
Regards
Akash
- Status