The Ciaz was better-off without the yucky sticker-job and the after-thought after-market like DRLs. It was a simple elegant looking sedan and doing such mods looks so after-market and actually makes it look cheap IMO.
Maruti seems to have some 'funny' guys who are responsible for the special edition. As you rightly pointed, Ciaz mods look yuck and very much like cheap local / after market mod. But this looks much better that their attempt on Swift some time back with white & blue combo. Another wacky mod which Maruti attempted was on Zen, which was called Zen Classic. The only mod which I loved in Maruti stable was their 2-door Zen variants - Karbon and Steel which looked awesome. But unfortunately, there weren't too many takers I believe.
Second funny strategy they have is on doing these mods on their 'V' models. For example Ertiga Feliz was available in Vxi and Vdi only I believe (correct me if I am wrong).. Unable to understand rationale for this as well.