Very true, this is what we (enthusiasts) think, but many people out there in market have this premium badge perception. Hope, Ciaz will change that for Maruti.
BTW, Honda did produce non premium products like Brio (compared to Swift/Polo/i20), Amaze & Mobilio (poor build/fit & finish).
It was Maruti Suzuki who grew up as a non premium brand with lots of cheap small cars and failed when they came up with Big expensive cars, its now the same thing which Honda, Toyota, Nissan and some other premium brands are doing. They provided premium products before ex(Camry, Accord, Teana, Civic, XTrail) and now they are offering cars with some cost cutting done in them to lower the price point compared to thier earlier products.
Apart from Swift, I didn't get the "Peace of Mind" on other cars from Maruti stable when Brothers, Dad had owned them and this has completely spoiled the interest in MS cars for us.
People who don't want other then Maruti will buy Ciaz, while others who prefer various brands will buy cars like City, Verna, Fiesta, Vento, Rapid, etc.