Mahindra Launches Verito Hatchback Named Vibe!


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Re: Mahindra To Launch Verito Hatchback Named Vibe Next Month!

It is priced similar to the Indica Vista but cheaper than other hatchbacks. I will choose a Vista over this...
 
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Mahindra Verito Vibe Launch

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Today I had the opportunity to be at the Mahindra Verito Vibe launch at Grand Hyatt, Mumbai. Thanks to TAI we enthusiasts can be part of such endeavors.

Salient Aspects :-


  • With the Vibe Mahindra is looking to target the young crowd who vibes with their friends, therefore the name Vibe. They are pitching this as a bigger spacious car in the segment.

  • Only Diesel variant, no petrol. Overall 3 variants launched
    • D2(base) at the lowest at 5.63L,
    • D4 at 5.94L
    • D6(high end) at 6.49L.

  • Born out of a sedan (Verito) unlike the competition where sedans came out of hatchbacks. (Dzire/Swift, Polo/Vento, Brio/Amaze were the examples cited). Because of this, it is a bigger car in the segment, this is their argument.

  • Vibe was compared with 4 cars on different parameters. 2 Hatchbacks - Swift and Liva and 2 Sedans - Amaze and Dzire.

  • Height & Width, Rear Seat Length, Wheel Base - better than all 4 competitors. In Boot Space only Amaze has bigger size than Vibe's.

  • Again there was comparison on pricing Vibe against the same 4 competitors. Entry level Vibe is placed at same price as Swift entry level (5.63L). At the highest level it is priced 40k less than Swift high end (6.49 vs 6.89L). They were showing Amaze and Dzire at higher price levels. Their point is you are getting a bigger, spacious, tougher car at the same price at the low end and lower price at high end compared to current available options.

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Mahindra Verito Vibe Launch

Press Release:

Mahindra drives in to compact car segment with the Verito 'Vibe'

Sporty, stylish, spacious and reliable ‘Vibe’ comes at exciting price of Rs 5.63 lacs (Ex showroom Mumbai)

Synopsis:


  • Vibe marks Mahindra’s entry into the compact car segment

  • Sporty and dynamic exterior styling, with latest features like first-in-class LED light streaming tail lamps, sporty carbon finish front grille, blackened headlamps, fog lamps, ski rack and trendy champagne coloured alloy wheels are just some of the distinctive styling elements of the Vibe

  • The New Verito Vibe has been designed with a three-box body style with a boot separate from the passenger compartment, similar to sedans

  • A real ‘best in class wide bodied compact family car’; the Verito Vibe redefines the segment with its space, comfort and style.

  • Powered by Reliable and Fuel efficient 1.5 litre dCi Diesel Engine by Renault

  • Class leading cabin space and large boot space make the Verito Vibe a spacious car

  • Vibe will offer customers comprehensive 3 year / 1 lac km warranty and 24x7 free road assistance

  • Available in 7 attractive colour options including Diamond White, Fiery Black, Toreador Red Java Brown, Mist Silver, Dolphin Grey and the all new Aqua Rush

Mumbai June 5, 2013: Mahindra & Mahindra Ltd. (M&M), a part of the US $16.2 billion Mahindra Group, today unveiled its eagerly awaited sub 4 metre, compact car, the Verito Vibe. Designed and developed in-house by Mahindra, the Verito Vibe marks Mahindra’s entry into the high volume compact car market. The Verito Vibe redefines the compact car segment in terms of its spaciousness, reliability and unique crossover style for the Indian consumer.
Powered by Renault’s renowned 1.5 litre dCi diesel engine known for its durability and delivering mileage of 20.8 KMPL*(ARAI certified), the Verito Vibe also comes fitted with a state-of-the-art Driver Information System, which gives customers real time updates on mileage, temperature, distance to empty and more, making the Vibe a very dependable compact family car.

Speaking on the launch of the Verito Vibe, Dr Pawan Goenka, President – Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd stated, “The launch of our much awaited compact car, the Verito Vibe, is another proud moment in our automotive journey. For the Mahindra Group, the launch of the Vibe is a milestone by itself as the team deployed alternative thinking to deliver a high level of technology and performance at a competitive price. I am confident that the Vibe will create an impact in the compact car segment and find favour with the evolving Indian customer”.

Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra said, “The Verito Vibe packs in the aspirations of the Indian car lover and offers high standards in every aspect of style, space, safety and engine performance. Developed on the global and proven quality platform of the tried and tested Verito, the Vibe is well suited for Indian road conditions All this and much more makes the Vibe nothing less than a category creator”.

The Verito Vibe will be available in seven colours including the newly developed Aqua Rush and will be available in select Mahindra showrooms in major cities across the country. Priced at an attractive Rs 5.63 (ex-showroom Mumbai) the New Verito Vibe will be available in three distinct and attractive variants namely – D2, D4, D6. The new Verito Vibe will be available in Diesel engine only. The price range for the Vibe will be from Rs. 5.63 lacs (ex-showroom Mumbai) for the base D2 model, to Rs. 6.49 lac (ex showroom Mumbai) for the fully loaded top end D6 model.

The Verito Vibe is a wide bodied compact car that offers comfortable seating for three adults in the rear seat. Three adjustable rear headrests make the Vibe the only product in the premium compact car segment to offer these features for the middle passenger in the rear seat. It has a large boot capacity of 330 litres.
Designed to cater to the aspirational requirements of customers, the Verito Vibe comes equipped with safety features like ABS with EBD, Driver Air Bag, Engine Immobilizer, Side Impact Beams, Adjustable Head Rests for all seats etc. Adding to this its reliability and robustness of design means the Verito Vibe sets itself apart from other compact cars in its class. The Verito Vibe boasts of sophisticated curves and masculine body lines. The vehicle has been designed with first-in-class LED light streaming tail lamps on the C-pillar. Its uniquely positioned rear chrome appliqué and muffler cutter adds to the style of the vehicle.
Moreover, the New Verito Vibe comes replete with new fog lamps, roof rails, side cladding, rear chrome appliqué, blackened headlamps and a rear spoiler, all of which makes the car stand out amongst its peers.

The New Verito Vibe has been designed with a three-box body style with a boot separate from passenger compartment, similar to sedans. The unique styling, superior interior space and the large boot size make the Verito Vibe an ideal sub 4 meter car that’s perfect to drive to far off destinations with a lot of luggage.


About the New Verito Vibe

DISTINCTIVE STYLING ELEMENTS

  • First-in-class LED Light Streaming Tail Lamps on the C-pillar
  • Ski racks that blend in with the tail lamps giving the vehicle a sporty crossover look.
  • Uniquely-positioned Rear Chrome Appliqué & Muffler Cutter adds to the style of the vehicle.
  • Sporty Carbon-finish Front Grille, Blackened Headlamps & Fog Lamps
  • Trendy New Champagne-coloured Alloy Wheels
  • Bold Wheel Arches
  • ‘Skirted’/Blackened rear bumper
CLASS-LEADING CABIN & BOOT SPACE

  • Three adults can sit comfortably with ample leg, shoulder and head room as against the cramped rear seat space offered in other hatches and compact sedans.
  • One of the largest boots in the sub 4 m category.
MOST RELIABLE POWER TRAIN & FUEL EFFICIENT ENGINES AVAILABLE IN INDIA

  • Reliable 1.5 litre dCi Diesel Engine
  • Proven fuel efficiency of 20.8 KMPL
  • Low running costs
EXCELLENT RIDE & HANDLING

  • Modern suspension that absorbs potholes and gives a smooth ride
  • Responsive steering that inspires confidence
  • Verito well known for its handling abilities & high speed cornering / lane changing.
COMFORT, CONVENIENCE & FUNCTIONALITY

  • Adjustable Front & Rear Head Rests (for ALL 3 rear passengers)
  • Sturdy & Thoughtfully-designed Grab Handles
  • Quadra-tone Front Fascia with -
  • 2 DIN Music System with CD Player, MP3, USB, AUX
  • Electric HVAC with ergonomic controls
  • Multi-directional Circular AC Vents
  • Front Dash Parcel Shelf with Chrome Accent
  • Instrument Panel with Multi-information display
  • Electric ORVM.
  • Power windows for front & rear seats
  • Power Steering
  • Comfortable Seats with under-thigh support in bright two-tone upholstery
  • Easy Ingress & Egress
SAFETY FEATURES

  • Cross-member for extra protection in the rear
  • Side – impact beams
  • ABS with EBD
  • Driver Airbag

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Mahindra-Verito-Vibe-official-image-rear.jpg

Mahindra-Verito-Vibe-official-image-rear-three-quarters.jpg

Mahindra-Verito-Vibe-official-image-dashboard.jpg
 
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Re: Mahindra To Launch Verito Hatchback Named Vibe Next Month!

From what I read:
- Almost same features on offer as Verito with reduced Engine power
- ICE kind of features being offered just in top variant
- No eye-catching or worth considering added features

Hence where has it made a difference? on what basis will it sell? Not on Mahindra's name sire sure. Had that been true Quanto would been selling decently. Looks like a failed attempt to enter the market.

The best option for Mahindra was to target the entry level diesel market which starts at sub 5L and not much of worth considering options or competition there.
 

350Z

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Re: Mahindra To Launch Verito Hatchback Named Vibe Next Month!

Note: Launch details updated in post #94.

Drive Safe,
350Z
 
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It doesn't look that bad.
And whatever sedan or hatchback TATA or Mahindra launch, they will have tough time. Its hard to fight against mindset.
 
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Thanks for covering the event, JohnyBoy. From the day I've been following Vibe, I never felt disappointed in it somehow, maybe I am the only one to whom it appeals. [;)]. I could certainly see a lot of mod potential (cosmetic as well as performance) on this one.

With this pricing and if the dimension and boot size comparison is true, Vibe would easily score well for an informed buyer.

Assuming that all bells and whistles plus the safety features would be in the top end only, even then at 6.49L it scores better than it's most competitors.

Best of luck to M&M.
 
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@Johnyboy, thanks for nice coverage !!

Vibe looks really interesting with its unique shape on the rear, need to explore it in flesh to check how it performs.

A milestone for Mahindra marking their entry in hatchback segment with a diesel mill[clap]
 
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I think vibe has projector headlamp and LED tail lights and may first in his segment.Its looks good and boot is 330L which is pretty good compare to other.
 
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