Re: Exclusive! Ford EcoSport Makes Global Premiere: Coverage on Pg.3
+100 Gurrala.
Since Ecosport would be a sub 4 metre vehicle I think it would be the premium hatchback segment that would be targeted. If they want to capture the market I am also of the thought that anything above 9 lakhs won't be able to satisfy the customers and make it feel VFM. If some one has a budget of more that 9 lakhs (bare ex showroom price) there are many choices ranging till sedans.
There is petrol ecoboost engine models and then 1.5 diesel models , expect it to undercut the duster but not by a huge margin .
When we decide what price points ford must launch the vehicle generally we take our own affordability factors in consideration and predict its human nature .
Remember it's just not about being 4 m thing it's also about how versatile this vehicle can be with the features also which ford will launch it with .
For many ford ecosport will be just a aspiritional buy for being something unique .
My guess here is expect it ( the diesel models ) to be higher then quanto across the variants . Petrol models 25,000 to 50,000 thousand higher then the jaaz and i20 .
Keep the i20 prices ( diesel ) as a ballpark figure for the ford ES diesel models with maybe some 25,000 to 50,000 premiuim .