Verna & i20 engines are best engines available in that price range, such is their quickness that an average man doesn't realise many a times that he has crossed 100 kmph so early (refer to 0 to 100 kmph V box reading of Verna as compared to competition ) and entered in to risky speed on roads like E way, With such amazing 0 to 100 kmph quickness, don't you think steering feedback should be more precise than the competition especially when the car is costing 1 to 2 L more than competition?
Hyundai just sells on features and their service network. Also look at the number of variants they have. They donot keep them as simple as the Marutis, etc. nor do they have the best engines nor the best driving characteristics. One of the reason I like them is because thanks to them the other manufacturers feel the pressure of adding more features to their cars.