Why Aria Failed To Take Off But XUV Did??

[Theferrarifan]

Just in case there is a thread- When the strome took-off why did the Xuv fail? No offence to UV fans.

 

[Ankx]

The only reason why it failed was TATA & the only reason why XUV did well was that in the last 5-7 years, M&M has done everything right

TATA basically has handed over the UV segment to M&M on a sliver platter

M&M Launches: (in last 4-5 yrs)

Xylo
Genio
XUV
Quanto
Rexton by Sssanyong
Refrehed Verito
Refreshed Scorpio (in 2013 maybe)
Bolero - anyway doingt 5k+ numbers month on month


So basically M&M has good UVs to cater to every segment and it is going strength to strength

TATA Launches

Nano - big media hype - No sales numbers
ARIA
Sumo Gold (Bits and pieces here & there, same OLD sumo)
Umpteen variants of Indica, Vista, Manza, CS, etc (All oldf vehicles with bits and pieces here n there)
Safari Storme - Too less too late - Nothing that will set the sales charts on Fire (Maybe 800/1000 per month maximum)


Come on TML no one is interested in these useless "" Bits n Pieces"" Refresh Launches

 

[jagrover]

Tata Aria (Third report) | Review | Autocar India
Long term report on Aria by Autocar India. They feel really happy with the car

 

[alexddas]

TATA is competing with both innova and XUV500 at the same time with Aria, they are even confused with which shape aria should have.That may be the reason XUV took off.

 

[Knightrider]

Anyone interested? I can refer.

 

[manojodungat]

Perhaps the biggest discount, however, is the one Tata is offering. There is a huge cash discount of Rs. 2,00,000 and an exchange bonus of Rs. 50,000 to be had on all the trim levels of the Aria.

source:Carmakers dole out huge year-end discounts - Hindustan Times

 

[jayadev]

Winning Rs.3000 for 3 referrals is like a teaspoon absolutely free with a whirlpool refrigerator.

 

[maranprashanth]

@ALL

Very sorry for late entery its TSIVipul who made this link on STORME Vs XUV

For the Kindest information
ARIA is a 100 % cross over and comfortable cruiser
XUV500 is Crossover with performance forgetting about the need of comforts

+ves of ARIA
High End Safety Features
First pillar A/C in its budget
Good Fuel Economy for its size
Most comfortable Ride
5 Link Suspension
Cost effective spares and service
Service centres all over India

+ve of XUV500
Pickup
performance
New techniques and technology
Smooth road it performs well
Highest Fuel economy for its class
Monoque body
ICE setup

-Ve of ARIA
Brand
ICE Setup
Lengthy car in its class
Not very advanced Technology
Availablity of Parts
Market value
Resale Value
Improper traing at A.S.S.

-VE of XUV500
It is not actually not a crossover it way be called as High-end CUV
Thigh support
Not Best seating comforts
No luggage space
Rattling noise
Un-settled Ride
Very Light Weight
Complecated sensors
Plastic quality other than the dash board
Less service centre and is not covered in rural areas

 

[ashroy6]

@ALL

Very sorry for late entery its TSIVipul who made this link on STORME Vs XUV

For the Kindest information
ARIA is a 100 % cross over and comfortable cruiser
XUV500 is Crossover with performance forgetting about the need of comforts
..

-VE of XUV500
It is not actually not a crossover it way be called as High-end CUV
Thigh support
Not Best seating comforts
No luggage space
Rattling noise
Un-settled Ride
Very Light Weight
Complecated sensors
Plastic quality other than the dash board
Less service centre and is not covered in rural areas

Then why did aria didn't take off.kindly explain

 

[jayadev]

ARIA is a 100 % cross over and comfortable cruiser
XUV500 is Crossover with performance forgetting about the need of comforts

ARIA is a overpriced 100 % cross over and comfortable cruiser

XUV500 is rightly priced great looking feature loaded Crossover with performance .

@ Ashroy. Hope it is clear now.

-Ve of ARIA
Brand

But what is wrong with TATA as a brand name ,I am afraid? to me it sounds better than Maruti or fiat .

 

[ashroy6]

ARIA is a overpriced 100 % cross over and comfortable cruiser

XUV500 is rightly priced great looking feature loaded Crossover with performance .

@ Ashroy. Hope it is clear now.



But what is wrong with TATA as a brand name ,I am afraid? to me it sounds better than Maruti or fiat .

But now with price revision of aria still no takers??

 

[dharmesh]

But now with price revision of aria still no takers??

That's because of great saying "First Impression is Last Impression". . So lotz depend on your launch. And that's where XUV (MnM) played very smartly with introductory prices and when XUV was/is hit, they slowly managed to increase the prices and still there are many takers/lovers (One of the biggest one being my wifey ).

 

[Gurrala74]

That's because of great saying "First Impression is Last Impression".. So lotz depend on your launch. And that's where XUV (MnM) played very smartly with introductory prices and when XUV was/is hit, they slowly managed to increase the prices and still there are many takers/lovers (One of the biggest one being my wifey .

+100,

XUV was hit because, Indian buyers never expected such a different SUV from M&M and bowled out with its looks and quickly M&M followed good strategy of lottery system which further increased the pulse of masses and every body was so wild to get a XUV and it went on till the Duster launch and things started changing then after Storm was launched, but already there are 1000s of XUVs were on the roads and normally this is one unique buying criteria for any one as whichever is seen more on the road just follow that like a sheep so it is continuing just like Swift sales. It takes time to buy other vehicles like Storm as already TATA has some tough bad image with those earlier bread indica,sumo.

Aria failed for two reason mainly one is its exorbitant price, which no body was willing to buy since it was form bad imaged TATA and initial niggles further killed the product, so now even TATA go down and say Aria for 7Lakhs no body will come forward

 

[raj_5004]

Even after the lottery system and the initial hype has died down, not much has changed for the XUV's sales.

Even after the launch of the Duster and Storme, the sales remains unaffected, selling at 3800-4300 units per month.

 

[dharmesh]

Even after the lottery system and the initial hype has died down, not much has changed for the XUV's sales.

Even after the launch of the Duster and Storme, the sales remains unaffected, selling at 3800-4300 units per month.

Yes true, XUV sales have never been affected by Duster and Storme. Storme have it's own set fan. While duster is just wanna be vehicle. XUV is just dashing car, with features list that can make people drool.