As per TATA's unique ‘7 Senses’ experience campaign that was expected to unfold in a phased manner and cover all 7 senses (Sight, Smell, Sound, Taste, Touch, Intuition and Equilibrium) is still not completely not rolled out. The Smell and Taste of Perfumes and Chocolates under the then displayed ZICA brand have not yet rolled out.
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This struck me after I was going through the pictures I took personally I shot at the just concluded Auto Expo 2016.