I kind of agree with Ratheesh.
If some one has money and ready to spend then Ford is fine.
But for someone who looks for more value for their money - most of us are like that
- Zest is a better option.
The difference between base and top variants of Zest is 1.5 lakhs and they have 4 variants.
While in case of Ford, there are four variants as well but the difference between its base and top end is 2.5 lakhs.
So variant to variant comparison - the delta is more.