Tata Motors: The Story Of Epic Journey

[Akash1886]

Tata Motors’ Social Media Campaign For Auto Expo 2018 Reaches 4.76 Million Unique Users​

https://www.youtube.com/watch?v=ryNjT_QU6EE

Mumbai, February 19, 2018: Tata Motors has always believed in engaging closely with its customers. Against the backdrop of the recently concluded Auto Expo 2018, held in New Delhi from February 9th to 14th, the company harnessed the power of Social Media, further expanding its scope of customer engagement.

While the total reach of the entire social media campaign was a whopping 4.76 million unique users, the engagement on Twitter jumped from 9.5% in the pre-expo period to 17% during the expo. Similarly, on Facebook, the engagement rate of 13% in the pre-expo period rose to a good 17%.

#ConnectingAspirations was the campaign hashtag incorporated throughout Tata Motors’ online activations for the grand event. As a result, Auto Expo 2018 was the first big public forum where ‘Connecting Aspirations’, Tata Motors’ new corporate identity was talked about in a big way. Further, the company’s Auto Expo theme - Smart Mobility Smart Cities, was also introduced in the online domain through the hashtags #SmartMobility #SmartCities. Other hashtags used for individual activities conducted in parallel were: #AECountdown for teasers of Tata vehicles, #MyFutureCar when users were asked to imagine their future cars, and #MySmartCity when they were encouraged to envision Smart Cities of the future.

One of the most popular campaigns (receiving close to half a million views across Facebook and YouTube), at the Auto Expo was the “Nexon Carpool Conversation”, wherein Formula One racing sensation Narain Karthikeyan did a few stunts with the car; Guenter Butschek, CEO & MD of Tata Motors entered in a convoy; and Pratap Bose, Head of Design at Tata Motors appeared with a snap of comedian Varun Thakur’s fingers!

Furthermore, Tata Motors created an “anonymous” profile on Twitter called @MisterRovingEye – with a bio describing him as a huge automobile fan with investigating skills better than that of the Secret Service. When “Roving Eye” posted blurry images and videos of the Racemo EV, over 20 influencers took the bait, with everyone inquiring about this mystery man, and the hashtag #AutoExposed went viral along with the Tweets. In the end, all was revealed! And Mr. Roving Eye was none other than Mr. Bose, himself. Check out the video to see the big reveal: https://twitter.com/MisterRovingEye/status/961118004640649216

With a view to create affiliation and affection towards commercial vehicles, Tata Motors set up #TrucksAreCool. This was used to attract people to click pictures against the backdrop of Tata trucks as they would do with any passenger vehicle. While this is an ongoing activity with a profile on Instagram called “Tata Motors Trucks”; at the expo, this particular campaign managed to create much chatter around trucks and tell people that they are indeed really cool.

Given the great conversations that have taken place on social media around #SmartMobility #SmartCities, Tata Motors plans to create more online content to enhance recall and recognition of both its CV and PV fleets, showcasing their work towards building a better and smarter India.

About Tata Motors

Tata Motors Limited, a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

Regards

Akash

 

[Akash1886]

Tata Motors growth momentum continues in February 2018 with 38% increase in its domestic sales performance​

Mr. Girish Wagh, President, Commercial Vehicles Business Unit, Tata Motors Ltd. said, “In February 2018, our commercial vehicles business continued with robust growth in the domestic market, recording a growth of 36% over last year. The increased imposition of restrictions on overloading, continued momentum in the infrastructure and construction segments and fresh tenders in the car carrier, coal movement and the petroleum sectors has boosted the demand in the M&HCV segment resulting in a robust growth of 25%. The ILCV segment performed strongly, witnessing a 54% growth driven by rising demand from e-commerce and logistics sectors. With new product introductions and increase in supplies to Government and Municipal Corporations, the SCV cargo and pick-up segment grew by 50%. The CV passenger segment is witnessing an uptake of 16%, owing to an increase in demand for school buses. With our turnaround strategy well in place, we will continue to maintain this growth momentum by improving our sales performance across segments.’’

Key growth drivers: Passenger Vehicles (45%), I&LCV (54%), SCV Cargo & Pickups (50%), MHCV (25%)

Mumbai, March 1, 2018:

In February 2018, Tata Motors registered a growth of 38% at 58,993 units as against 42,679 units due to the continued strong sales performance of its Commercial and Passenger Vehicles Business in the domestic market.

Domestic - Commercial Vehicles

Tata Motors’ Commercial Vehicles domestic sales in February 2018 were at 41,222 units, a growth of 36% compared to 30,407 units in February 2017 on the back of robust infrastructural developments, fresh tenders in car carriers, coal movement and the petroleum sector. The growth was also bolstered by increasing demand from construction, growing logistics, e-commerce and FMCG applications. The month on month growing trend in the Commercial Vehicles sales performance in the domestic market resulted in a growth of 21% at 350,144 units in the cumulative year (April 2017- February 2018), over last year.

The M&HCV truck segment continued to be buoyant and the sales were 15,241 units, higher by 25%, over last year. Key factors such as stringent restrictions on overloading, replacement buying and various infrastructure projects continued to drive demand for higher tonnage trucks and tippers.

The I&LCV truck segment has been witnessing a strong month on month sales performance and in February 2018 recorded a growth of 54% at 4,810 units, aided by an increased thrust in Agriculture based, FMCG and E-commerce sectors. Increasing demand for container and refrigerated trucks also led to this growth.

The SCV Cargo and Pickup segment sales at 16,014 units, reported a robust growth of 50% over last year, on the back of new product introductions and an uptick in buying sentiments especially with the e-commerce sector and Government/Municipal applications.

The commercial passenger carrier segment witnessed a growth of 16%, at 5,157 units, compared to last year. This growth is driven primarily by the increase in demand for school buses due to the start of the annual school season.

Domestic - Passenger Vehicles

Tata Motors' Passenger Vehicles sales performance was at 17,771 units as against 12,272 units, a robust growth of 45% over last year on the back of increasing demand of Tiago and Tigor along with Nexon and Hexa gaining traction in the steadily growing UV Segment. The Passenger Car segment registered a strong growth of 17% while the UV segment grew by 165% clearly showing a trend of growing customer base across segments. Cumulative sales growth of Passenger Vehicles in the domestic market (April 2017-Feb 2018) was at 167,055 units compared to 137,718 units, a growth of 21% over last year.

Exports

The company’s sales from exports in February 2018 was at 4768 units, a decline of 3% over last year.

Regards

Akash

 

[Akash1886]

Tata Motors growth momentum continues in February 2018 with 38% increase in its domestic sales performance​

In continuation with the quoted post of mine:

Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd. said, “In February 2018, we recorded a strong growth of 45%, a robust sales performance on the back of our new generation products – Tiago, Tigor, Nexon and Hexa. The UV and Car segment posted a growth of 165% & 17% respectively, clearly showcases the customers’ continue to prefer our new models. We are expanding our customer base across segments and we look forward to sustaining this growth rate and maintain cautious optimism.”

Regards

Akash

 

[Akash1886]

Tata Motors Celebrates 179th Founder’s Day



​

Jamshedpur, March 3, 2018: Tata Motors’ Jamshedpur plant today witnessed an august gathering of dignitaries and honorary guests to commemorate the 179th birth anniversary of Jamshedji Nusserwanji Tata. Employees from Tata Motors as well as Tata Groups paid reverence to the Founder.

Chairman Emeritus Mr. Ratan Tata along with Group Chairman, Mr. N Chandrashekaran, Mr. T. V. Narendran, Managing Director, Tata Steel and other dignitaries attended the function.

The event started with unveiling of the founder’s statue at the Tata Motors Hospital which was specially created by Mr. Nanadkumar Ingle from the Pune Plant to celebrate 50 years of the Tata Motors hospital. The event also coincides with 150 years of Tata Group. The floral tribute was followed by a creative video displaying the work done over the years.

Commenting on the event, Mr.A.B. Lall, Head-Manufacturing, Commercial Vehicle Business Unit, Tata Motors said, “Founders Day is very special to all of us at Tata Motors. This year was even more special as we celebrated 50 years of our hospital. It was a privilege to have Chairman Emeritus and the Group Chairman at our plant today. Their presence inspired all of us”

Founder’s Day is celebrated on March 3rd across the Tata Group to memorialise the life of the Tata group Founder Jamsetji Nusserwanji Tata and his contribution to India. The Founder of the Tata group with his powerful vision inspired the steel and power industries in India, set the foundation for technical education, and helped the country leapfrog from backwardness to the ranks of industrialized nations.

About Tata Motors:

Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

Regards

Akash

 

[jagrover]

Replacement for Tim Leverton ? Seems predominantly a CV guy. Hope ride handling tuning of new cars are not lost from now on.

https://m.economictimes.com/industr...jendra-petkar-as-cto/articleshow/63431169.cms

 

[Akash1886]

Tata Motors collaborates with WABCO India to further strengthen safety solutions for its commercial vehicles





Becomes the first OEM to deploy Advanced Driver Assistance Systems on PRIMA and SIGNA Range​

Key Highlights

First OEM to provide Collision Mitigation System (CMS) and Lane Departure Warning System (LDWS) solutions, based on a combination of camera and radar, optimized for India’s operating conditions.

Additional safety technologies include Electronic Stability Control (ESC), Automatic Traction Control (ATC) and Hill Start Aid (HSA) on the PRIMA and the SIGNA range of trucks.

New Delhi, March 29, 2018: The Commercial Vehicle Business Unit of Tata Motors is forging ahead with the development of safety-enhancing advanced driver assistance system solutions for deployment on its medium and heavy duty commercial vehicles. This ambitious goal is aimed at reducing the number of road accidents, increasing vehicular as well as occupant safety, in a broad range of visibility conditions. Offering enhanced operational efficiency the systems will also help reduce operating costs for fleets. After becoming the first OEM to deploy Electronic Stability Control (ESC) for medium and heavy duty commercial vehicles last year, Tata Motors is today announcing the availability of a range of new safety technologies. The Advanced Driver Assistance Systems (ADAS) being offered by Tata Motors include a Collision Mitigation System (CMS) and a Lane Departure Warning System (LDWS) for PRIMA and SIGNA trucks.

Working in collaboration with WABCO India, Tata Motors will implement WABCO’s pioneering technologies which have been optimized for India’s operating conditions. Designed to help mitigate some of the most common causes of accidents involving commercial vehicles, advanced driver assistance system solutions enhance vehicle safety, driver comfort and effectiveness. Through this partnership, Tata Motors becomes the first OEM to provide a host of specific safety technologies in their vehicles, including Electronic Stability Control (ESC), Automatic Traction Control (ATC), Hill Start Aid (HSA), a Collision Mitigation System (CMS) and a Lane Departure Warning System (LDWS).

Commenting on this development, Mr. Girish Wagh, President - Commercial Vehicles, Tata Motors Ltd, said, “Tata Motors has always pioneered transformation in the Indian commercial vehicle Industry with the launch of innovative new products and services. The introduction of Advanced Driver Assistance System solutions is yet another example of how well we understand our customers and offer solutions that will benefit operators and drivers through cutting-edge safety capabilities which help reduce the risk of accidents. We highly value WABCO’s global technology leadership and ongoing commitment to strengthen the safety performance of our medium and heavy commercial vehicles. Helping us deliver sustained value for our customers, we will continue to partner with WABCO to develop industry-leading safety and efficiency technologies.”

Speaking about the partnership, Mr. P. Kaniappan, WABCO India Managing Director, added, “We are proud to continue our strong partnership with Tata Motors with the introduction of WABCO’s industry-leading portfolio of Advanced Driver Assistance Systems to India’s dynamic growth market. As a global technology leader, WABCO is delighted to support Tata Motors with innovative and pioneering technologies that deliver sustained and differentiating value. It will play an important role in helping to reduce road accidents as well as enhancing operational efficiency. Tata Motor’s adoption of WABCO’s ADAS is also an important milestone in the technology roadmap towards autonomous driving for India’s commercial vehicle industry.”

Advanced Driver Assistance Systems (ADAS) for medium and heavy duty commercial vehicles relies on sensors, such as radar and camera, to provide enhanced vehicular and occupant safety. Helping to mitigate driver error, these systems are capable of identifying a variety of different road traffic hazards to enhance driver and vehicle safety. Furthermore, integration of advanced driver assistance systems in the vehicle can help ensure the on-time delivery of goods by improving driver comfort and effectiveness as well as reducing accident downtime and related costs, for example.

Research conducted by India’s Ministry of Road Transport and Highways on Indian expressway and highway accidents reveals that the majority of road fatalities are caused by loss of vehicle control resulting in rear-end collisions, unintended road departures and vehicle rollovers. Helping to reduce driver error, Collision Mitigation Systems, Lane Departure Warning Systems and Electronic Stability Control will significantly enhance commercial vehicle safety on India’s roads.

The WABCO Collision Mitigation System (OnGuardASSIST™) implemented by Tata Motors, alerts the driver to potentially critical driving situations via acoustic, visual and haptic signals. Should the driver fail to take corrective action, the system provides active braking on moving and stopping vehicles to mitigate or prevent impending rear-end collisions. The system utilizes a powerful 77GHz radar sensor that maintains the system's high performance in all weather conditions. Its superior performance is particularly vital in poor visibility situations such as heavy rain, dense fog, blinding sunshine and night-time driving when camera-based sensors used on other collision mitigation systems may be impaired.

Key advantages of the Collision Mitigation System include:

Warns of moving, stopping and stationary vehicles ahead even in poor visibility conditions.

Active braking on moving and stopping vehicles when the system detects an impending collision

Helps mitigate or avoid impending rear-end collisions to enhance safety

Helps to avoid fatalities, injuries and accident-related costs

High bandwidth enables accuracy in object detection

Improves driver effectiveness across all levels of experience

Optimizes vehicle uptime with less maintenance and repair requirements

The WABCO Lane Departure Warning System (OnLaneALERT™) implemented by Tata Motors will help prevent unintentional lane departure, one of the most common causes of accidents involving commercial vehicles. The system utilizes a forward-looking, windshield-mounted camera to monitor and calculate the vehicle’s position within the lane. When OnLaneALERT detects the vehicle crossing lane markings without the turn signal being activated, the system sounds an audible warning. This alerts the driver to take corrective action to prevent potential collisions and lane departure related road accidents.

Key advantages of the Lane Departure Warning System include:

Helps vehicle drivers to remain within road lanes

Recognizes lane markings and evaluates vehicle position

Warns the driver with an audible alarm

Alerts the driver to take corrective action to prevent unintentional lane drift

Helps avoid potential collisions and lane departure road accidents

Supports the driver in maintaining their attention levels and encourages the use of turn signals

About Tata Motors:

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 269,850 crores in 2016-17. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South-East Asia, South America, Australia, CIS and Russia.

About WABCO India

WABCO India Limited is a leading supplier of technologies and services that improve the safety, efficiency and connectivity of commercial vehicles in India. Powered by its vision for accident-free driving and greener transportation solutions, WABCO India excels in pioneering breakthrough innovations that bring industry-leading solutions to the commercial vehicle industry in India and worldwide. The company is a world-class manufacturer and local market leader in advanced braking systems, conventional braking products and related air assisted technologies and systems. WABCO India operates five manufacturing facilities across India, an advanced technology development center, a vehicle testing facility and a nation-wide aftermarket distribution and services network. Headquartered in Chennai, WABCO India is committed to the long-term success of its customers by leveraging WABCO’s powerful global technology portfolio. WABCO India reported sales of Rs.2103 crores in FY 2016-17.

Regards

Akash

 

[Akash1886]

Tata Motors closes FY18 with 35% sales increase in March, reports significant growth in Commercial and Passenger Vehicles sales volumes

Key growth drivers: I&LCV (97%), SCV Cargo & Pickups (52%), MHCV (21%), Passenger Vehicles (31%)​

Mumbai, April 1, 2018:

In March 2018, Tata Motors registered a growth of 35% at 69,440 units as against 51,309 units over last year due to the continued strong sales performance of its Commercial and Passenger Vehicles Business in the domestic market. The cumulative domestic sales performance of the Commercial and Passenger Vehicles business for FY18 was 586,639 units compared to 478,362 units, a growth of 23%, over FY17.

Domestic - Commercial Vehicles

Tata Motors’ Commercial Vehicles domestic sales in March 2018 were at 49,174 units, an increase of 37% compared to 35,876 units in March 2017. This growth was on the back of government’s push towards infrastructure development, restriction on overloading, road construction and mining activities along with increasing demand from e-commerce & FMCG applications. The cumulative sales performance of Commercial Vehicles (April 2017 – March 2018) in domestic market was 399,318 units as against 325,211, a growth of 23%, over last year.

The M&HCV truck segment continued to witness a steady growth with 16,886 units, higher by 21% over last year. The Tipper segment drove the demand and grew over 58% due to increased requirements for aggregate, sand and coal movement across the country in road construction and mining activities. Additionally, the strong acceptance of the BS4 range of products with the superior SCR technology and new product launches also contributed to the sales growth.

The I&LCV truck segment reported a strong performance at 5,737 units, grew by 97%, over last year. This growth was bolstered by new product launches and growing demand for container and refrigerator trucks owing to increased surge in agriculture based, FMCG, 3PL logistics and E-commerce sectors.

The SCV Cargo and Pickup segment reported a sturdy growth with 19,464 units, up by 52%, over last year. The volumes for this segment were aided by Government/Municipal applications, high private consumption led growth in both rural and urban markets and general uptick in buying sentiment.

The commercial passenger carrier segment posted the highest sales for the year with 7,087 units, grew by 13% over last year. This was led by the robust demand for school buses with the onset of the annual school season, the new AIS 140 passenger vehicle norms and the AIS 125 Ambulance body code implementation from 1st April. The Tata Winger has seen the best ever sale of over 986 units this year. Tata Motors also recently bagged orders for Electric Buses in six cities out of nine cities, making the company a significant player to support Government’s electrification drive.

Domestic - Passenger Vehicles

Tata Motors' Passenger Vehicles sales performance was at 20,266 units as against 15,433 units, a robust growth of 31% over last year. This was on the back of increasing demand of Tiago and Tigor along with Nexon and Hexa gaining traction in the steadily growing UV Segment. The Passenger Car segment declined by 4% while the UV segment grew by 223% clearly showing a trend of growing customer base for the UV segment. Cumulative sales growth of Passenger Vehicles in the domestic market (April 2017-March 2018) was at 187,321 units compared to 153,151 units, a growth of 22% over last year.

Exports

The company’s sales from exports in March 2018 was at 6,443 units, a growth of 17% over last year.

About Tata Motors:

Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

Regards

Akash

 

[vikyjoshi]

Tata Sells
Nano: 29
Cars (Tiago,tigor,zest Bolt) :12484
Indigo :0
Sumo+nexon: 5214
Safari:1135
Hexa : 1404

The surprise element is 1135 safaris, After a very long time safari has beensold in 4 figures. Wonder what happened?

 

[ksdr]

Tata motors building another design studio in UK.

 

[vikyjoshi]

Tata Sells
Nano: 29
Cars (Tiago,tigor,zest Bolt) :12484
Indigo :0
Sumo+nexon: 5214
Safari:1135
Hexa : 1404

The surprise element is 1135 safaris, After a very long time safari has beensold in 4 figures. Wonder what happened?

now I guess i have the answer for the spike in Safari numbers.
https://www.autocarindia.com/car-news/indian-army-spec-tata-safari-storme-deliveries-commence-407963

 

[jagrover]

Am I the only one who is not seeing enough Tata Nexon TVCs in between the IPL matches. That's really pathetic to say the least. One more thing, the font with which TATA NEXON is painted on the field and flashed through LED screens, that's different from the actual NEXON badge on the car. Why! Who is heading the marketing for TML.

 

[Nanofreak]

now I guess i have the answer for the spike in Safari numbers.
https://www.autocarindia.com/car-news/indian-army-spec-tata-safari-storme-deliveries-commence-407963

Good move, our fauji officers can now travel in luxury comfort, instead of the brow beaten gypsy.

They do deserve to be taken care of.

Thanks @vikyjoshi for the update.

 

[Akash1886]

Tata Motors announces the nation-wide launch of Nex-Gen ULTRA range of trucks to strengthen its leadership position in ILCV segment

~ Aims to garner dominant market share with this range in ILCV segment ~




Mr. Girish Wagh, President, Commercial Vehicle Business Unit Tata Motors, Mr. Guenter Butschek, CEO and MD, Tata Motors and Mr. Seetapathi, Product Line Head, Intermediate Light Commercial Vehicles (ILCV), Tata Motors at the nation-wide launch of the Nex-Gen ULTRA range of smart trucks in Pune.



Tata Motors launches its Nex-Gen ULTRA range of trucks today. Seen in the image, is the new ULTRA range of ILCV ranging from 7 Ton to 16 Ton GVW. This new range of trucks promises to deliver superior performance, increased pay-load capacity and industry best mileage.​

Key Highlights –

The Nex-Gen ULTRA range of Intermediate & Light Commercial Vehicles is a comprehensive suite of trucks with flexibility to cater to various fully build applications

The ULTRA range will be available ranging from INR 10-25 lakhs depending on various applications and models.

Capable of meeting the Global Trucking Standards of emission, safety and features – tested and homologated into various geographies outside India viz. South Africa, Malaysia, Philippines, Indonesia and more

Powered by futuristic and indigenous 3L and 5L Turbotronn series of engines, offering superior performance and best-in-class mileage

Ergonomically designed spacious, comfortable cabin with car-like features for fatigue free driving leading to faster turnaround time and enhanced productivity

Longer deck lengths & higher payload capacities leading to significant revenue increase and low cost of operation

Best-in-class NVH and convenient utility features

April 25, 2018: To further strengthen its leadership position in the Intermediate and Light Commercial Vehicles (ILCV) segment, Tata Motors has outlined an aggressive growth plan with the nation-wide launch of an extensive range of new generation trucks under the ULTRA brand. Designed and created with engineering passion, offering class-leading features and driving comfort, the new ULTRA range of ILCV are powerful and robust trucks ranging from 7 Ton to 16 Ton GVW with flexibility to cater to various fully build applications. Powered by futuristic and indigenous 3L and 5L Turbotronn series engines, this new range of trucks promises to deliver superior performance, increased pay-load capacity, industry best mileage, all leading to significant increase in revenues and lowest cost of operation.

The ULTRA range is capable of meeting the Global Trucking Standards of emission, safety and features and has been tested and homologated into various geographies outside India viz. South Africa, Malaysia, Philippines, Indonesia and many more markets. These trucks offer a true business utility vehicle for large fleet owners, captive users, fleet rental, e-commerce and logistics.

Commenting on the launch of Tata ULTRA range, Mr. Girish Wagh, President – Commercial Vehicle Business Unit, Tata Motors, said, “The nation-wide launch of new generation ULTRA range of trucks is an important milestone in our journey for the ILCV segment in India. With the evolution of hub and spoke model, boom in e-commerce business and restrictions on over-loading, the ILCV segment continues to grow. The comprehensive ULTRA range showcased today is a result of an extensive feedback received from our fleet owners, end consumers and drivers leading to a unique design language, based on comfort, convenience and superior performance. The range provides competitive cost of operations, highest reliability of timely delivery, superior safety features and best-in-class driving comfort. With an increase of 2.7 % market share in this segment in FY 18, we are confident that our ULTRA range will set new benchmarks, further strengthening our leadership position.”

ULTRA DESIGN

With its contemporary global design, the exteriors and the interiors of the ULTRA cabin boasts a stylish world-class look, sufficient storage capacity, giving the driver benchmark levels of visibility, safety and driving comfort. The provisions for the fitment of various accessories coupled with a walk-through cabin and ergonomically designed interfaces offer a fatigue-less driving experience. The 45-degree hydraulic tilt cabin meets strict European Safety Norms, a segment first from Tata Motors.

The overall modularity of Ultra Platform provides immense flexibility to address various customer and segment aspirations – numerous combinations of day, wider and sleeper cabins, Turbotronn engines ranging from 125 to 210 HP, a range of wheel bases of 3.3 to 6.8 meters, cabin widths of 1.9 to 2.1 meters, deck lengths from 12 to 32 ft– and more importantly – various applications like tippers, reefers, containers, tankers, poultry, two wheeler carriers, municipal applications, auto-logistics and many more.

ULTRA PERFORMANCE

Powered by the new generation Turbotronn 3L and 5L diesel engines, the ULTRA range offers class-leading torque range from 360 to 840 Nm resulting in superlative performance, best-in-class fuel economy, lowest TCO, and industry best durability. The Ultra range comes with the widest and most reliable range of gearbox configurations in 5/6 speed in manual and AT versions. Manufactured at the Pune Plant, the entire range also comes with power steering system and front parabolic suspension for driving comfort. These new generation engines are also future ready and is scalable for BSVI norms.

ULTRA CONNECT

ULTRA offers Global Positioning System (GPS) tracking and advanced Telematics solutions and thereby helping customers track and control vehicles anywhere in the country. Service includes features like real-time fleet tracking, SMS and email alerts, Geo-fencing and remote unit management all designed to address the business needs of fleet owners and customers.

ULTRA SERVICE

ULTRA range comes with a Standard warranty of 3 years / 3 lakhs kms, supported by extensive country-wide network for sales, service and spare parts. Customers will benefit from host of excellent aftermarket support through value added services, under the umbrella of ‘Sampoorna Seva’ including a 24X7 workshop, door step service enabled by mobile workshops, TATA PROLIFE – for reconditioned aggregates, AMC packages, breakdown assistance, accidental insurance for drivers and dedicated on-site container workshops on the highways of India.

Regards

Akash

 

[anshuman8]

Tata Sells
Nano: 29

Wonder who were those lucky guys ?

 

[Akash1886]

Tata Motors begins FY19 registering 86% growth in domestic sales in April 2018 with CV business growing at an impressive 126%

Key growth drivers: M&HCV (317%), I&LCV (94%), SCV Cargo & Pickups (84%) and Passenger Vehicles (34%)​

Mumbai, May 1, 2018:

In April 2018, Tata Motors registered an impressive growth of 86% at 53,511 units as against 28,844 units over last year due to the continued strong sales performance of its Commercial and Passenger Vehicles Business in the domestic market.

Domestic - Commercial Vehicles

Tata Motors’ Commercial Vehicles domestic sales in April 2018 were at 36,276 units, an increase of 126% compared to 16,017 units in April 2017. After the headwinds experienced in April 2017 owing to the Supreme Court ruling on BSIII to BSIV transition, the sales were affected as there was huge pre-buy and no demand as a consequence, and no supply of BSIV vehicles. The growth in April 2018 was on the back of various macro-economic factors like investment in infrastructure development, improved industrial activities, and robust demand in private consumption-led sectors. Other factors like lower interest rates, inflation under control are boosting the economy thereby leading to continuing demand.

The M&HCV truck segment continued its significant growth momentum with 14,028 units, an increase by 317% over last year. This is on the back of the government’s focus on infrastructure development, road construction, building of irrigation facilities and housing projects across the country. Additionally, the restrictions on overloading in the States of UP, Rajasthan and Delhi continue to bolster the demand for higher tonnage vehicles. Various sectors like auto carriers, 3PL players, cement, steel and oil tankers are also driving growth.

The I&LCV truck segment reported a strong performance at 3,229 units, growth of 94%, over last year. This growth has been due to new product launches, E-Commerce and increased rural consumption on the back of farm loan waivers, rising rural wages and increased Minimum Support Price (MSP) for crops.

The SCV Cargo and Pickup segment reported a significant growth with 14,620 units, up by 84%, over last year. With the hub and spoke model developing, the small vehicles are in demand for the last mile connectivity across both the rural and urban markets. The need for inter-city and intra-city trips, narrow village roads and long highway hauls carrying small loads drives the demand for SCVs.

The commercial passenger carrier segment posted a growth with 4,399 units, 46% increase over last year. This was led by the robust demand for school buses with the onset of the annual school season.

Domestic - Passenger Vehicles

Tata Motors' Passenger Vehicles sales performance in the new fiscal started on an encouraging note. The April 2018 sales was at 17,235 units as against 12,827 units, a strong growth of 34% over last year. Tiago continued its strong growth momentum in the passenger cars segment and the strong demand of Nexon resulted in 3X growth of the UV segment.

Exports

The company’s sales from exports (from CV and PV) in April 2018 was at 3,010 units, a growth of 41% over last year.

About Tata Motors:

Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

Regards

Akash