Tata Motors: The Story Of Epic Journey


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Re: The Story of Tata's Epic Journey from Trucks to Aria

Tata Motors says it will not register future products as taxi | Business Standard News

Tata Motors today said all its future passengers cars will not be registered as taxi. India's largest commercial vehicle major Tata Motors, also set a target to be one of the top three brands in the country, in the passenger car segment.

Speaking to reporters after launching Bolt, a premium hatchback in Chennai today, Mayank Pareek, president - passenger vehicles business unit, Tata Motors Ltd said that "We will not earmark or register any of our few products (cars) as taxi."

It may be noted, of the total sales of its company cars - Indica and compact sedan Indigo -around 30-35 per cent were registered as taxis.

"We want to be one of the top three brands, when a customer goes to buy a new car," said Pareek, who joined Tata Motors around three months back from Maruti.

To support future sales growth Tata Motors is planning to increase its dealership network by three times from the current 460 in the next 3-5 years. Pareek ruled out leveraging Tata Motors commercial vehicle division's network, which is now spread over across the country.

"For a long time we were selling to fleet customers, and selling to them is very different from selling to individuals and families," said Pareek.
At the time of Karl Slym, their aim was to become the 2nd major player. Now it boiled down to third..!![confused]
 
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A Deep Dive to know our very own TATA MOTORS

Guys i have been thinking about writing the history of TATA MOTORS for quite some time now. Most of you know that i love this company a lot for it has given a Lot many Firsts to Indian auto industry. Yet its been neglected by us. so here's a few facts about TATA Motors. which for me has just deepened my love for this company. Hope it will win your hearts too.

Company History - Tata Motors Ltd.

Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is the world's 17th-largest motor vehicle manufacturing company, fourth-largest truck manufacturer, and second-largest bus manufacturer by volume.
Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in Argentina, South Africa, Thailand, and the United Kingdom. It has research and development centres in Pune, Jamshedpur, Lucknow, and Dharwad, India, and in South Korea, Spain, and the United Kingdom. Tata Motors' principal subsidiaries include the British premium car maker Jaguar Land Rover (the maker of Jaguar, Land Rover, and Range Rover cars) and the South Korean commercial vehicle manufactuer Tata Daewoo. Tata Motors has a bus-manufacturing joint venture with Marcopolo S.A. (Tata Marcopolo), a construction-equipment manufacturing joint venture with Hitachi (Tata Hitachi Construction Machinery), and a joint venture with Fiat which manufactures automotive components and Fiat and Tata branded vehicles.

1945
The Company was incorporated on 1st September at Mumbai to manufacture diesel vehicles for commercial use, excavators, industrial shunter, dumpers, heavy forgings and machine tools.

- The commercial diesel vehicles which were known `Tata Mercedes Benz' (TMB) are now called `Tata' vehicles after the expiry of the collaboration agreement with Daimler-Benz AG, West Germany. The company also used to manufacture pulp and paper making machinery.

1946

-Tata Engineering undertook manufacture of 5000 'KC' broad gauge open wagons for the Indian Railway.

-The Managing Agency Tata Sons was transferred to Tata Industries on July 1, 1946. The Managing Agency system continued till it was abolished by an act of Parliament in 1970.

1948

-Steam Road Roller introduced in collaboration with Marshal Sons (UK) 1950 Collaboration signed with M/s Krauss-Maffei, W. Germany for manufacture of steam locomotives 1954 Collaboration with M/s Daimler -Benz AG, W.Germany, for the manufacture of medium commercial vehicles at Jamshedpur.
1956

- Steel foundry set up in collaboration with Usines Emile Henricot of Court St. Etienne, Belgium.

1959

- Research and Development Center set up at Jamshedpur.

1960

- The company's name, which was Tata Locomotive & Engineering Company Ltd.was changed to Tata Engineering & Locomotive Company Ltd.

1961

-Collaboration with M/s Pawling & Harnischfeger (P&H), U.S.A. for manufacture of cable type excavators and cranes.

1963

- A project for the production of large press tools and complex dies was undertaken in collaboration with Raymond. F. Thompson (Engineers) Ltd. UK.

1965

- With effect from 1st July the Investa Machine Tools and Engineering Co. Ltd. was amalgamated with the company and it became the Machine Tool Division.

1968

-Vehicle manufacture facilities steadily built up at Pune 1968 Collaboration with M/s Hueller Hille Gmbh, W. Germany, for the manufacture of unit construction special purpose machines.


1971

- Central Bank of India Ltd., was merged with the Company with effect from 24th April. Allotment of shares and debentures as per the terms of the scheme of amalgamation to the shareholders of Central Bank of India Ltd., was completed during January-March 1972.

1972

- During the year company made a sale of know-how to Tata Precision Industries Pvt Ltd in Singapore for the design and production of machinery and tools. The company was also appointed the technical consultants to TPIL for a period of 10 year for which the Company was to receive a royalty of 3.5% of net sales for seven years commencing from the date TPL start making profit.

1974

- The company entered into a joint venture with Tata Industries Sdn.Bhd. of Malaysia for the assembly of the Telco vehicles in Malaysia. 1979


1984

- The Govt. approval was received for increasing the vehicle manufacturing capacity to 35,520 vehicles per annum thereby bringing the total licensed capacity to 78,000 vehicles. A letter of intent was received for setting up a new plant for the manufacture of 9000 vehicles per annum in U.P which was later converted into an industrial licence.

-Collaboration with M/s Hitachi Construction Machinery Co. Ltd., Japan, for manufacture of hydraulic excavators. Expansion of capacity at Pune.

1984

-Collaboration with M/s Hitachi Construction Machinery Co. Ltd., Japan, for manufacture of hydraulic excavators.

1985

- All the dies and many of the machine tools and production devices required for the new `TATA 407' and `TATA 608' series were produced by the Company in Capital Goods Division. The company started making CNC machines in Capital Goods Division and its engineers were receiving know-how and training from Nachi-Fujikoshi and Niigata of Japan with whom the Company was collaborating in these fields. A new electronics centres was also commisioned at Pune to support the manufacture and maintenance of this new generation of CNC machines.

-Collaboration with Niigata Engineering Co. Ltd, Japanfor NC / CNC Horizontal Machining Centers and with Nachi-Fujikoshi Corp., Japan for NC /CNC In line Machining Centers and flexible manufacturing systems.

More to Come ...........
 
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Re: A Deep Dive to know our very own TATA MOTORS

1988

- The Tata mobile pick up entirely designed and engineered by Telco was launched in July 1988. It also obtained know how for the manufacture of thin walled automotive aluminium castings from Kloth Senking Metallgiesserei Stahl Gmbh, West Germany.

- During the year company undertook to set up a new forge shop, a high output foundry line, a new paint shop as well as augmentation of engine and gearbox manufacturing facilities, all at Jamshedpur. Test facilities such as specially constructed gradient track to check the climbing capability of vehicles and their ability to start on an incline was added to the Engineering Research Centre at Pune.

- During the year company negotiating with Daimler-Benz for manufacturing their World Concept Truck in India. These vehicles were to be marketed overseas by Daimler-Benz under their brand which would lead to technological upgradation of the existing range of vehicles in India.

1989

- The company acquired 25% of the market share in the light commercial vehicles. The company signed an agreement with Hitachi Construction Machinery Co.Ltd. Japan for the manufacture of a more advanced series of hydraulic excavators ie, `EX'series.

- During the year, Nachi-Fujikoshi, a collaborator of the Company agreed to buy the online machinery centres made in Telco's machine tool division. A letter of intent was also received for supplying vehicle aggregates to Mercedes Ben 355 Indonesian Partner. - During the year company obtained know-how for the manufacture of thin-walled automotive aluminum casting from Kloth Senking Metallgiesserei GmbH, a subsidiary of Salzgitter Stahl GmbH, West Germany.

The Company entered into an agreement with Cummins Engine Company Inc. USA for forming a 50% - 50% joint venture to produce fuel efficient engines with low-commission characteristics for powering the Company's range of Medium/heavy vehicles. The Company was incorporated in October 1993. Its factory is to be established at Jamshedpur.

1990

- A new model of earthmoving equipment the TWK-3036 Tata Front End Wheel Loader was introduced.

1991

- During the year the company entered into a collaborative agreement with an internationally renowned engine research and development organisation to jointly develop higher horsepower, fuel efficient diesel and petrol engines to meet the future requirements of the company.

- The last quarter saw the company launching two new passenger vehicles, the SIERRA and the ESTATE totally designed and manufactured in India. The company acquired a BIFR company, M/s Noduron Founders Maharashtra Ltd. The total cost for Telco worked out to Rs.18 crores as against setting up of similar critical castings foundry.

- During the year company launched a new earth moving equipment TWK-3036 Tata Front End Wheel Loader.

- Two new models in the EX series of hydraulic excavators were launched. A 10 tonne pick and carry articulated crane, designed and developed in-house was also introduced.

1992

- During this period two new models in the EX series of hydraulic excavators were launched. And a 10 tonne pick and carry articulated crane, designed and developed in-house was also introduced. With the help of Hitachi Construction Machinery Co. Ltd., EX-400 model Hydraulic excavator was introduced during the year.

- The Company undertook to estabish a joint venture with Mercedes-Benz to manufacture automobile products for sale in India and to meet the needs of export markets. The project also included the possibility of manufacture of a Mercedes Benz passenger car for the domestic and foreign markets. Mercedes-Benz India Pvt. Ltd., was incorporated on November 1994 which commenced initial assembly of cars in March 1995.

- During the year company entered into an agreement with Nachi-Fujikoshi Corporation, Japan to manufacture arc and spot welding robots suitable for automobile manufacturing applications.

- During the year, company undertook to set up a joint venture with Asian Glass Co. Ltd., Japan to manufacture float glass to be used as wind shields for automobiles. ACC along with Tata Exports Ltd., participated in the joint venture. The joint venture named as Floathlass India Ltd., the Company would have a stake of 16.33%.

- Tata Cummins Ltd., Mercedes-Benz (India) Ltd., Tata Holset Ltd., Tata Precision Industires, Singapore and Nita Company Ltd., are the joint Ventures of the Company.

1992

- Production of MCV's commenced at Lucknow.

1993

- During the year company introduced the Tata full forward 609 LP bus and Tata 609 SFC semi forward version. It was proposed to introduce new four cylinder petrol engine during mid 1995.

- During the year Telco entered into an agreement with Cummins Engine Company Inc. USA for forming a 50%-50% joint venture to produce fuel efficient engines with low-commission characteristics for powering the Company's range of Medium/heavy vehicles. Its factory is to be established at Jamshedpur for an annual output of 67,000 engines.

- Tata vehicles were launched in Argentina Chill, Paraguay etc.

- Joint Venture Agreement signed with Cummins Engine Co. Inc.to manufacture high horsepower and emission-friendly diesel engines for medium and heavy commercial vehicles.

1994

- During the year company introduced the Tata SUMO and LPT 709. Thecompany developed a new fuel injected, 4 cylinder petrol engine withthe assistance of AVL Austria.

- During the year company manufactured 4 basic robot for spot welding, sealant application and arc-welding. Also manufactured a 3 axis copy milling machine, a 2 station 2 spindle fine boring machine and a crank pin milling machine. - On 22nd April an agreement was entered into between Daimler-Benz AG and Merceded Benz India to manufacture `E' Class paneyer cans and engines in India. The project is to be located at near Telco's factory in Pune with capacity to manufacture 20,000 cars and 30,000 engines.

- Tata Technologies (India) Ltd., Sheba Properties Ltd., and Matruchhaya Capital and Finance Ltd., are all subsidiaries of the Company.

- On September, the company jointly with Tata Exports Ltd., and Tata Industries Ltd., signed anagreement with Holset Engineering Ltd. UK to set up a joint venture company to manufacture Holset turbochargers. Accordingly Tata Holset Private Ltd., was established on 20th December. - During the same year a new foundry was commissioned at Pune to produce high pressure die cast and granting die-cast aluminium components for automobiles. Production commenced from March.

- During July, the company offered 36,11,758 Global Depositary shares and 36,11,758 warrants along with international units purchase 1 Each warrant entitiled the holder to share of US $ 15.46 (Subject to adjustment in case of bonus/Right issue) during the period of 8th March.

- Effective 25th July, the Company allotted 82,14,288 shares of Rs 10 each against the GDRs.

- The Company successfully launched high performance, low emission and fuel efficient medium commercial vehicles with cummins engines in Kuwait, Kenya, Zambia and Ghana.

- The Company also proposed to introduce vehicles with cummin engines in the heavy commercial vehicles segment.

- Taking advantage of the broad banding policy announced by the Government of India, the Company entered into a collaboration agreement with Honda Motor Co. Ltd., Japan, for the manufacture of their `ACCORD' model of cars in India.

- A shovel version of model EX 300 LC was introduced.

- A 6 tonne mini excavator was launched.

- On 22nd April, an agreement was entered into between Daimler-Benz AG and Mercedes Benz AG, Germany to setup a joint venture company Mercedez-Benz India to manufacture `E' class paneyer cans and engines in India.

- Tata Technologies (India) Ltd., Sheba Properties Ltd., and Matruchhaya Capital and Finance Ltd., are all subsidiaries of the Company.

1995

- During the year a new double pick-up and Army Version of various Telco Vehicles were developed. A new pero engine and turbo diesel engine, an up-graded 709 LCV, new sports utility vehicle Safari expected to be launched shortly.

- A 25 tonne 6 X 2 truck and a bus with cummins engine were launched.

- Tata Engineering and Locomotive Company (TELCO), has acquired a second hand paint shop, machine line and cylinders from the Australian unit of the Japanese auto giant, Nissan. TELCO is believed to have picked up the unit for Rs. 70 crore. The total cost of import duty would be Rs 100 crore.

- During the year a machine tool division was expanded so as to double its machine building capacity and significantly reduce production times.

- A new double pick-up and army version of various Telco Vehicles were developed.

1996

- TELCO has decided to launch a new indigenous family car, by the middle of 1996. The company seeks to manufacture a 900cc engine car. The car would cater to the domestic as well as the export market. Initially, a production of 150,000 cars is envisaged. The production would be significantly increased in the next few years, to make TELCO , the largest producer of small engine cars in the country. - During the the company introduced the 70-tonne Tata-Hitachi Ex-700 Shovel, the largest in the value of Ex series of hydraulic excavation fielded by Teleco. Also, a back-hoc version of Ex-400 model was launched and the Ex-300 LC model was specially modified for use in granite mining operations.

- During the year a new collaboration agreement was signed with Nachi-Fujikshi Corporation, Japan to manufacture and advanced generation of Robots.


- The Company has launched "Tata Safari" in its Multi utility vehicle segment.

-Tata Holset's turbo charger plant inaugurated on November 25, 1996.

1997

- The Company made into auto related joint ventures promoted by Tata Industires Ltd., viz., Tata Auto Comp Systems Ltd., and Concorde Motors Ltd. (CML). CML estabished in associations with Jardine Matheson Group, Hongkong would set up showcase dealerships in India for retaining automobiles.

- A new information technology company, Tata Technologies (India) (TTIL), providing solutions to engineering, manufacturing and distribution industries has been set up as a subsidiary of Telco.

- The Tatas are all set to establish a unit for producing trucks and earth moving equipment at Dharwad KARNATAKA.

- The Tata Engineering and Locomotive Company Ltd. (TELCO) has emerged as numero uno in the Review 200 survey conducted by the Far Eastern Economic Review in association with Citi Bank.

- Telco proposes to develop and produce various new models at an investment of Rs.20 billion over the next few years.

- Automobile giant Telco will be installing an electronic data interchange (EDI) network that will connect the Telco plants, with its vendors.

- The Tata Engineering & Locomotive Company (Telco) will pick up a 7.2 per cent stake and ACC Ltd 18.8 per cent in the revised equity structure of Bridgestone-ACC, thus paving the way for a fresh round of speculation on whether the cement major is actually out of the Tata fold.

- Telco became the first Indian private company to reach the sales of Rs.10, 000 crore.

- Telco has entered into an alliance with Bridgestone to promote a new company, in which Bridgestone will hold a 51 per cent equity stake, to manufacture automotive tyres.

- The company will set up a 1.5-lakh per annum capacity car unit. The proposed plant will be part of a comprehensive facility being set up by Telco which will have flexible lines capable of manufacturing the small car, the Sumo and other models which are being worked out. - Telco's collaboration with John Deere is for the manufacture of 2.5 cum backhoe loaders which the company proposes to introduce in domestic markets later this year. The company's technical agreement with Hitachi is for the manufacture of a 60-tonne hydraulic excavator which is slated to hit the market this year itself

- The agreement with Le Moteur Moderne is for the development of diesel and petrol engines for its passenger car project. With Nachi-Fujikoshi, Telco plans to make an advanced generation of robots to be used to weldline for the manufacture of Bodies-in-White (BIWs) and to perform other operations during the manufacture of small cars to ensure quality, accuracy, and fatigue-free high volume production. - Telco's $200-million Yankee bond issue has been awarded a NAIC 2 by the insurance companies rating standard in the United States. Telco is only the second Yankee bond issue from India after Reliance Industries and is the country's lowest-priced international bond. Telco is rated Baa3 by Moody's and BB+ by Standard & Poor's, which are also India's sovereign ratings.

- The Tata Engineering & Locomotive Company (Telco) management has signed a wage agreement with the Telco Employees' Union at the Pimpri-Chinchwad manufacturing facility conceding a wage hike of Rs.1,701 per month.

- The Karnataka plant is being set up to build special purpose and heavy duty vehicles. It will, however, initially assemble company's 4,021 trucks and earth moving equipments and excavators.

- Telco is showcasing its sportscar `Telsport' 4X4 for the first time at the fourth Middle East International Show opening at Dubai on 10.11.97.

- Telco is the second Indian four wheel maker after Mahindra and Mahindra to participate in the show which has attracted 200 exhibitors from 28 countries including world market leaders like BMW and Mercedes.

- Telcosport will be TELCO's first entrant in the passenger vehicle segment to be followed by a five-door SUV in the later part of next year.

- The Industrial Credit & Investment Corporation of India (ICICI) has entered into a Rs 167-crore structured deal with Telco. This is the largest asset securitisation deal in the country.

- Tata Industries Ltd (TIL) is setting up a 50:50 joint venture in alliance with Jardine International Motors Ltd (JIML) for establishing an automobile retail and after-sales service company which will operate dealerships for Telco passenger cars in certain cities in India.

- The Company introduced a 9-tonne vehicle which was well received in the market. A 40 tonne tractor trailer powered by a Tata Cummins Engineering was introduced.

- The Company developed a low floor bus chassis to meet the specific needs of urban transport.

- The Company signed a new agreement with Hitachi for manufacture of upgraded versions of existing range of excavators.
 
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Re: A Deep Dive to know our very own TATA MOTORS

1998

- Telco proposes to set up authorized service stations every 100 km on every highway.

- Telco is proposing to commercially produce compact, efficient and economically viable vehicles which use alternative fuels within the next two years.

- The Tata group has signed a joint venture with Jardine International Motor Mauritious (JIMM) to establish a passenger car dealership network in the country.

- Jardine International Motors (JIM), which recently set up a Rs.86-crore joint venture vehicle dealership network, called Concorde Motors Pvt. Ltd, in league with Tata Industries and Telco, has shown interest in representing the latter in export markets.

- Tata Engineering and Locomotive Company Ltd (Telco) announced a tie-up with Tata Finance Ltd and ANZ Grindlays Banks as the official financiers for its small car "Indica" to be launched in December.

- Tata Engineering Locomotive Company Ltd (Telco) is selling its construction equipment business into a new subsidiary company, Telco Construction Equipment Company Ltd.

- The Company in its small car segment has launched "Tata Indica" which evoked an overwhelming response in the Indian market.

- A new range of cummins engine powered vehicle which include a 35 tonne and a 40 tonne articulated truck and two variants of buses.

- To make substantial improvement in the quality of bus bodies available with TATA vehicles, the Company encouraged a collaboration between Fuji Heavy Industries of Japan and the Automobile corporation of Goa. The new project undertakes production of bodies on TATA chassis, conforming to the most exacting international standards. - Concorde Motors Ltd., a Joint Venture between Tata Engineering and Jardine International Motors (Mauritius) Ltd. was appointed as dealer for the Company's passenger cars in several cities across the country, in Feb 1998.

1999

- Telco is the first Indian manufacturer to offer commercial vehicles meeting euro-I emission norms, a year before they are due to be introduced in the country. - It is proposed to make TCECL a one-stop shop for construction equipment and earthmoving machinery.

- TATA Engineering and Locomotive Company Ltd (Telco) will receive a consideration of Rs 200 crore as equity and share premium and the rest as loans valued at Rs 400 crore from the sale of its construction equipment division.

- In Oct 1999, the Company won the National award for R&D Efforts in Development of Indigenous Technology in the Mechanical Engineering Industries Sector instituted by Department of Scientific and Industrial Research, Ministry of Science and Technology for the year 1999.

- The company obtained shareholders' approval for hiving off the division into a 100 per cent subsidiary, Telco Construction Equipment Company Ltd (TCECL), at an extra general body meeting (EGM) held here in Mumbai today.

- Tata Engineering & Locomotive Company Ltd. Spun off into a joint venture company, the CEBU would be able to make a range of products, besides maintaining dominant market share in existing products.

- Tata Holset is a 50:50 joint venture between Telco and its foreign partner.

- SKF Bearings India Ltd has signed an agreement with Telco to supply hub bearings for its latest model Tata Indica.

- Telco presently has a joint venture with Daimler-Chrysler in India, Mercedes Benz India, which manufactures the top-of-the-line Rs 26 lakh-plus Mercedes Benz E Class. Telco has reduced its stake in the venture to around 14 per cent.

- Tata Technologies, a Telco subsidiary, has launched a value chain management (VCM) system designed to enable value-based interaction between business partners and manufacturers.

- Machine Tools and Growth Divisions, Axle Division and Transmission Division of Tata Engineering transferred to newly formed subsidiaries Telco Automation Ltd., HV Axles Ltd.

2000

- The Company has declared a lockout at its Lucknow plant following employee unrest and policy firing. Employees have been demanding parity in wages with their counterparts in the Telco establishments at Jamshedpur and Pune.

- The Company is working towards introducing two new petrol-driven variants of its small car Indica, powered by a multi-point fuel injection engine.

- The Company has launched the Indica 2000, the Euro II Complaint, 75 BHP multi-point fuel injection (MPFI) version of Indica.

- The Company has won the National Technology Award for indigenous development and commercialisation of the Tata Indica car.

- The Company has launched its new hi-tech Indica 2000 car with MPFI petro engine in Guwahati.

- Tata Engineering is all set to become the first company in the group to offer ESOPs to employees.

- The Engineering is exploring marketing tie-up with global automobile firms.

- The Company is decentralising the marketing operations of its commercial vehicle business.

- The Company has shut down its commercial vehicles assembling unit at Lucknow following persistent labour problems.

- Telco has decided to defer the launch of its mid-sized passenger car, Magna, to around June 2002.

- Tata Engineering & Locomotive Co., is renamed as Tata Engineering Ltd. It has replaced its three-shift production line with a one-shift daily schedule starting from 26th June.

- The Company has launched a programme `Super bazar' for owners of commercial vehicles whereby they can get their vehicles evaluated on the spot as to present value and investment required for upgradation.

- The Company has appointed ICICI as a preferred financier for customers buying its range of vehicles, including the Indica.

- Tata Engineering has seen a marginal increase in its market share in the utility vehicle segment to 26.1 per cent for the period April-July.

- R B Khadikar, vice-president of engineering centre, telco has been presented the "outstanding automobile engineer of the year award" for 1999.

- The five-month-old lockout in the Lucknow unit of heavy automobiles giant Tata Engineering and Locomotive Company has been lifted an agreement between he management and employees.

- ICRA has revised the rating assigned to the Rs 600-crore long-term NCD programmes of auto majorTelco from `LAAA', indicating highest safety to `LAA+' indicating high safety.

- FICCI-SEDF- Businessworld-Compaq award for social responsiveness was awarded to the company.

- The Central Pollution Control Board for Environmental Technology award has been presented to Tata Engineering in recognition of its contributuon towards efforts to conserve the environment.

- The Premier vehicle manufacturer of the country, TELCO, has closed down its unit for maintenance for seven days from 27th November for the first time in its 47-year history.

- Tata Engineering has joined hands with Daimler-Chrysler, the world's third largest auto conglomerate, forming a consortium to bid for an order of 60,000 light commercial vehicles from the South African government.

- V Krishnan has been appointed as Vice-President of Telco.

- The Company has bought a group pension insurance scheme for its employees from the Life Insurance Corporation.
 
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Re: A Deep Dive to know our very own TATA MOTORS

2001

- Tata Engineering has decided to go in for a strategic alliance with world leaders of engines, gearboxes and axles.

- Despite the slowdown in demand, Telco is targeting an 18 per cent growth in its passenger car and utility vehicle volumes in the current fiscal.

- Telco and PSA Peugeot Citroen have called off the proposed venture for developing a mid-size passenger car.

- TATA Engineering on September 10 announced the addition of MPFI petrol version to the Indica V2 range. The model will be available at an ex-showroom price beginning Rs 3.22 lakh outside Mumbai.

- Tata Engineering and Locomotive Company, passing through its most difficult phase in recent years, is planning to raise about Rs 300 crore through the sale of investments.

2002

-Foreign Institutional Investors (FII) hike stake in the company to 13.34%

-Launches six new products in light, medium and heavy vehicles segments on Jan 15 during Auto Expo

-Announces financial restructuring

-Displays its Tata Sedan car at the Geneva Motor Show

-Indica adjudged top selling B-segment car in 2002

-Launches two new motorsport cars (The Zero and Double Zero Pace cars)

-High Court Approves Tata Engineering's Financial Restructuring

-Tata Engg, BPCL tie up to market co-branded lubricants

-Tata Steel’s investment in Tata Engineering has been hiked to Rs 117.98 crore over the last year

-Telco names Sedan as Tata Indigo

-Unveils 'EX' series of medium and heavy commercial vehicles

-Begins work on its new second generation platform, which would replace the existing car with the utility vehicle platforms in all its products

-Uses Tata Safari in Ram Gopal Varma's film 'Road', spends close to Rs 1 crore for the in-film product placement

-Indica sales cross two-lakh mark

-Collaborates with Nippon-Arcelor for technical knowhow on CR steel

-Increases its equity in Concorde Motors to 49%

-Unveils the 207 DI, the first of its small commercial vehicles (SCV) in Maharashtra with a focus on the LCV segment

-Launches new range of Tata Safari

-Acquires 5.91% stake in Tata Precision Industries Pte Ltd., Singapore, taking the stakeholding in the company to 49.99%

-Ties up a manufacturing & supply agreement with MG Rover Group of the UK

-Floats division to develop used car market

-Releases medium size segment car Indigo in Andhra Pradesh

2003

-Unveils Tata 207 DI in Andhra Pradesh

-Telco's sedan debutes at the top of the C-segment sales

-Receives Teri's (The Energy and Resources Institute) CoRE-BCSD (Corporate roundtable on development of strategies for sustainable development and environment-business council for sustainable development) corporate social responsibility (CSR) awards for '01-02

-Brings down price of passenger car following the excise duty reduction in the Budget

-Unveils Indigo Station Wagon at the Geneva Auto Show

-Signs distribution agreement with Rover for Safari in UK

-Standard & Poor's Ratings Services revises the outlook on its `BB-' rating for Tata Engineering to stable from negative

-Overtakes Hyundai in passenger vehicle market

-Unveils 'Tata 207 DI' in Delhi

-For the first time in the auto industry, Tata Engineering outsources the manufacturing activities of its special, fully-built vehicles range that includes ambulances, tippers produced at Dharwar unit in Karnataka

-Company turns around, posts profit of Rs 300.11 crore as against the loss of Rs 53.73 crore the previous corresponding period

-Unveils 'Tata 207 DI' in Mumbai

-International Finance Corporation (IFC), the private lending arm of the World Bank, inks $50 mn loan agreement with Telco

-Company name changed from Tata Engineering & Locomotive Company Ltd. (Telco) to Tata Motors Ltd. (TML) with effect from July 29, 2003

-Successfully completes Foreign Currency Convertible Bond offering aggregating $90 million with a green shop option of $10 million

-Tata Motors, IOC tie-up for joint marketing services

-Unveils a customer care campaign called Project Vishwaas for its commercial customers across the country

-Crosses production milestone of 3 million

-Unleashes Safari's petrol version; priced at Rs 9.35 lakh

-Unveils CityRover

-Tata Motors Ltd signed a binding Memorandum of Understanding (MoU) with Deawoo Commercial Vehicle Company Ltd (DWCV), Korea for the acquisition of this company.

-Introduces Tata SFC 407 EX Turbo Light Commercial Vehicle (LCV)

- The Company shall be changed from 'TELCO ' to 'TATAMOTORS' w.e.f December 24, 2003.

-Tata Safari ranks No 1 in MUV/SUV segment

2004

-Tata Motors launch an upgraded version Indica on January 15, 2004, in a bid to shore up sales of the small car.

-Auto Expo: Tata unveils new version of Indica

-Tata Motors unveils Indica V2

- Tata Motors launches new Indica V2 in Kerala

-Tata Motors introduces new 'Indicab' for tour operators

-The much hyped Rs one lakh passenger car project of Tata Motors was going ahead as planned.

-Tata Motors in talks with bus body builders to franchise manufacturing

-Tata Motors enters agreement with Ukraine bus building firm

-Tata Motors enters into agreement with Etalon

-In a move to consolidate its presence in the light commercial vehicles segment, Tata Motors has launched a new variant of its 407 series with increased pay load capacity called SFC 407EX.

-Tata Motors buys Daewoo truck unit for Rs 465 crore

-Tata Motors unveils Tata SFC 407 EX in Kerala

-Tata Motors inks agreement with Austrian, French companies

-Acquires Daewoo Commercial Vehicle Company Ltd (DWCV), Korea.

-Tata Motors launches new 6-tn truck

- Tata Motors forays into used truck biz with Tata Preowned

-Tata Motors, the country's largest commercial vehicles manufacturer unveiled the new LPT 909EX Turbo Truck in Tamil Nadu.

-Tata Motors and Tata Africa unveiled a range of passenger cars, utility vehicles, pick-ups, trucks and buses for the South African market

-Tata Motors has launched a facelifted version of its multiutility vehicle, Tata Sumo

-Tata mototrs rolls out Tata SFC 407EX BS II turbo light commercial vehicle

- HR-training division of Tata Motors bags the prestigious and internationally recognised "Golden Peacock National Training Award" in the category of `Large Employer'.

-Tata Motors launches Indigo Marina on September 14, 2004

-Tata Motors joins hands with Magma Leasing Ltd

-Bharat Petroleum Corporation Ltd (BPCL) has entered into a marketing tie-up with automobile manufacturer Tata Motors for marketing of engine oils as co-branded lubricants for their commercial vehicles

-Tata unveils Indigo Marina in Kerala

-Andhra Bank ties up with Tata Motors

-Tata Motors unveils 2 new versions of Indica

-Tata Motors has tied-up with Corporation Bank to offer finance options for passenger car vehicles at nine per cent interest for a three repayment period and 9.5 per cent interest for five year repayment

-Tata Motors on December 7, 2004, signs an MoU with State Bank of India (SBI)
 
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Re: A Deep Dive to know our very own TATA MOTORS

2005

-Tata Motors inks agreement with Hispano Carrocera for 21 % stake

-Tata Motors & Hispano Carrocera SA sign Investment Agreement

-Tata Motors partners with IOC for bio-diesel pilot project

-Tata Motors launches ACE

-Tata Motors unveils Tata Safari DICOR in Kerala market on August 11, 2005.

-Tata Motors rolls out 2 luxury variants of Indigo

-Sumantran quits Tata Motors

-Tata Motors unveiled new Indica V2 Turbo with a price tag of Rs 4.10 lakh for DLG variant and Rs 4.31 lakh for DLX

-Tata Motors unveils Novus

-Tata Motors ropes in CVTech to make parts for its small car

-Tata Daewoo inks pact with Pakistan co.

2006

-Tata Motors launches Cliffrider

- Tata Motors unveils new long wheel base premium Indigo & X-over concept at Auto Expo 2006

- Indica V2 Xeta launched

- Passenger Vehicle sales in India cross one-million mark

- Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture fully built buses & coaches for India & markets abroad

2007

- Tata Motors has been presented the Golden Peacock Global Award for Corporate Social Responsibility (CSR) in the Large Business category by the Institute of Directors.

- Tata Motors buys Nissan facility in S. Africa.

- Tata Motors has got a prestigious order from the Delhi Transport Corporation (DTC) for 500 non-AC, CNG-propelled buses.

- Tata Motors Ltd has appointed Mr. P M Telang as Executive Director (Commercial Vehicles).

- Tata Motors Ltd has informed about the appointment of Dr. R A Mashelkar, Independent Director as an Additional Director of the Company with immediate effect.

- Tata Motors has rolled out the Sumo Victa Turbo DI, the new advanced range of its entry-level utility vehicle, the Sumo Spacio.

2008

-Tata Motors signs deal with Chrysler electric vehicle unit.

- Tata Motors launched out the new generation of its flagship passenger car Indica on Aug 23. The new model called 'Indica Vista' 3.8 m long and 1.7 m wide is larger than the existing Indica and has more interior space than the original one.

-Tata Motors Ltd Issues Rights in the Ratio of 1:6

2009

- Tata Motors has entered into an agreement with Andhra Bank for financing its range of passenger vehicles, which will provide an added facility of car finance to its customers.

- Tata Motors Ltd has appointed Mr. V K Jairath, Independent Director as an Additional Director of the Company with effective from March 31, 2009.

- Bank of India has entered into a pact with Tata Motors for financing Fiat cars, which are available through the Tata-Fiat dealer network. For availing the loans, the customers can get loans at special interest rates of 9.75 per cent to 10.25 per cent for loans up to Rs 10 lakh for the Linea, Palio and soon-to-be launched Grande Punto.

- Tata Motors, one of the promoter group companies of Tata Steel, has pledged its entire holding of over 1.04 crore shares in the steel major

2010

- Tata Motors on June 2 opened its brand new plant in Sanand, set up at a cost of Rs 2,000 crore, to manufacture wonder car Nano. The Sanand plant was inaugurated by Tata Group Chairman Ratan Tata and Gujarat Chief Minister Narendra Modi. According to Tata officials, the Sanand plant will have an initial production capacity of 2.5 lakh Nano cars a year, which will be gradually increased to 5 lakh cars a year.

- IndusInd Bank and Tata Motors inked an agreement. As per the deal, IndusInd Bank will provide channel finance facilities to Tata Motors' dealers. Meanwhile, the dealers of Tata Motors will now have access to ready upstream finance from IndusInd Bank.

- Tata Motors opened its new plant in Sanand which is set up at a cost of Rs 2,000 crore.

- Tata Motors spread its wings further to the Asian markets by launching its mini-truck ' Ace Super City Giant .in Thailand and also unveiled plans to foray the Thai car market over the next "couple of years

- IndusInd Bank Ltd and Tata Motors have entered into a pact under which IndusInd Bank will provide channel finance facilities to the dealers of Tata Motors

- Tata Motors ties up with United Bank of India for CV finance

- Tata Motors has signed a deal worth Euro 1.85 million (Rs 11 crore) for acquiring 80 per cent stake in Italy-based design and engineering company Trilix Srl.

- Tata Nano India’s cheapest car has received an award by the Chicago Athenaeum: Museum of Architecture and Design with the European Centre for Architecture Art Design and Urban Studies for its design, as good design award 2010.

2011

- Tata has launched Aria 4x2 range targeting the premium luxury cars segment, priced at Rs. 11.85 lakh.

- Tata launched upgraded Nano at same price

- Tata Motors - Jaguar Land Rover PLC Launch of pound 1,000 million equivalent Senior Notes offering

- Tata motors announced to win an order of Rs 150 crore from Siddhivinayak Logistics Ltd (SVLL).

- Tata Motors launched Nano in Nepal at Rs 5 lakh

- Tata Motors launched new version of Manza

- Tata Motors launched new Indica


2012

- Auto giant Tata Motors appointed Cyrus P Mistry as the Deputy Chairman of the company,

- Tata Motors signed agreement with US company to develop engine for commercial vehicles

- Tata Motors signed partnership with J&K Bank for financing car loans

- Automobile giant Tata Motors Ltd has launched its new Sports Utility Vehicle (SUV) Tata Safari Storme at a starting price of Rs 9.95 lakh (ex-showroom Delhi).

- India's leading automobile maker, Tata Motors, has emerged as the most reputed Indian company in terms of service levels, product quality, financial performance and talent pool, as put by a survey by global research firm Nielsen.

- The company won an order for 1,314 trucks from Surat-based Siddhi Vinayak Logistics.

2013

- Jaguar Land Rover Automotive plc Launch of $400 million Senior Notes offering
In 2013, Tata Motors announced it will sell in India, the first vehicle in the world to run on compressed air (engines designed by the French company MDI) and dubbed "Mini CAT".


On 26 January 2014, the Managing Director KARL SLYM was found dead. He fell from the 22nd floor to the fourth floor of the Shangri-La Hotel in Bangkok, where he was to attend a meeting of Tata Motors Thailand.

well This concludes the details of TATA MOTORS the present details I'm sure everybody knows, as it is on our forum regarding their new launches the BOLT, ZEST,
Future launches would be KITE, PELICAN, and a SUV

Friends Thank you very much for giving me an opportunity to share this write up . and thank you brothers those who kept me encouraged with their Thumbs-Up which definitely got my spirits up. Thank you once again. Hope you guys like it
Source= www.economictimes.indiatimes.com, Wikipedia, www.unp.me, https://deeplythinking.wordpress.com/2011/06/15/tata-mercedes-benz/
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Tata motors to enter Luxury bus segment with Magna Buses.

India’s largest commercial vehicle manufacturer, Tata Motors, is set to enter the luxury bus segment with the Magna series, which will be manufactured from its plant in Dharwad, Karnataka.

The magna will be a multi-axle luxury bus and will hit the market in the first half of the next fiscal. It will be priced at Rs 45-50 lakh.

The new bus will have a fibre roof instead of metal and will adhere to all the latest safety norms, along with certain other specifications such as a larger wheel base.

The Dharwad plant in Karnataka, which has a capacity of 15,000 units , was set up by Tata motors and Brazilian bus manufacturer, Marcopolo, as a result of their joint venture for bus body and coach building factory. The plant has a capacity utilisation of 12,000-13,000 units per year.

“We are sure that we will be able to expand the market of luxury buses and as a result will gain market share. It will be a semi-luxury bus and can be used for inter-city travel” said Ravindra Pisharody, executive director, commercial vehicles, Tata Motors.

Bus business constitutes 15-20% of Tata Motors’ commercial vehicle segment. The bus segment fell 14.7% in 2013 but has been on the recovery track ever since. Tata motors sell 2,000 buses every month across segments.

Rohit Shristava, CEO, Marcopolo India, was confident that the Magna series will be a better proposition.

Source:
Tata Motors set to enter luxury bus segment next year with Magna series | The Financial Express

magna1.jpg

magna2.jpg
 
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Tata Motors slips from fourth place to sixth in top five Indian auto companies list

CHENNAI: There has been a shift in the pecking order of car and SUV companies in India with the fourth, fifth and sixth spots showing significant changes.

According to statistics from the Society of Indian Automobile Manufacturers (SIAM), the top five passenger vehicle companies in India by sale are Maruti, Hyundai, Mahindra & Mahindra, Honda and Toyota. Tata Motors, which was in fourth place in fiscal 2014, slipped to sixth place in FY2015. Ford India is the seventh company in the he top sellers' list. As a result of this rejig, M&M is now the only Indian brand among the top five passenger vehicle companies in India.

Indeed, Maruti, Hyundai and M&M have retained their earlier positions in FY2015 as well. Maruti, with 11,70,702 units in sales, remains top seller in FY2015 as well, increasing its tally from 10,53,689 units the year before.

Hyundai, in second position with 4,20,668 units, has also increased its tally from 3,80,253 units in FY14. M&M in third position, though, is lower in terms of sales at 2,01,129 units, down from 2,29,155 units in FY14.

The real change though is in the fourth, fifth and sixth slots. Honda, with 1,89,062 units, is the biggest gainer in the fourth position. It was in the fifth position with 1,34,417 units in FY14. Toyota, at fifth position with 1,41,347 units, has also jumped a slot in FY15. The year before it was sixth with 1,28,811 units.

Tata Motors lost two slots in FY15. With 1,34,080 units, it is now in sixth place whereas in FY14 it was fourth with a nearly similar tally of 1,38,417 units. Ford has remained number seventh, though with a reduced tally — 75,155 units in FY15 compared to 84,469 units in FY15.

Industry experts say the change in pecking order is part of a larger churn in the industry as India readies for new emission and safety regulations in two years. N Raja, senior VP & director sales & marketing, Toyota Kirloskar Motor, said, "Customers have started to appreciate and demand safety features in cars, which becomes an important buying parameter. At Toyota, we are happy to contribute to the globalization of the automobile products sold in the country rather than merely chase numbers."

Others say that individual performances depend more upon the value proposition of the vehicle models and technology will not be market barrier for companies. Vishnu Mathur, director general, SIAM, said, "Once the mandatory regulations come in, the higher technology will be a benchmark for everybody with price-increase a possible small differentiator."

Source.www.economictimes.indiatimes.com
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Tata motors to enter Luxury bus segment with Magna Buses.

India’s largest commercial vehicle manufacturer, Tata Motors, is set to enter the luxury bus segment with the Magna series, which will be manufactured from its plant in Dharwad, Karnataka.

...
Rohit Shristava, CEO, Marcopolo India, was confident that the Magna series will be a better proposition.

Source:

View attachment 161876
I love the way these marcopolos are designed, they look modern with big clear lens headlamps, but rear lamps needs to be improved.
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

I love the way these marcopolos are designed, they look modern with big clear lens headlamps, but rear lamps needs to be improved.
If Divo is relaunched with these design elements, it would be one of worthy competitors in premium intercity bus segment.
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

If Divo is relaunched with these design elements, it would be one of worthy competitors in premium intercity bus segment.
TATAs are new in the luxury bus segment, thought they are many years into bus manufacturing. Now pitching against the Dominant Volvo, Mercedes Benz and now entering Scania is a tough task as they are already into bus segment since many decades. Thought they have Marcopolo and Hispano under their umbrella, it is a tough proposition as Indian roads scenario is new to them. They need to come out with V2 or V3 to be able to give a big fight to these big three. Even the 2 Chinese companies could not take them in Indian and have perished.

There is a lot of homework for TATAs in this segment.
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

TATAs are new in the luxury bus segment, thought they are many years into bus manufacturing. Now pitching against the Dominant Volvo, Mercedes Benz and now entering Scania is a tough task as they are already into bus segment since many decades. Thought they have Marcopolo and Hispano under their umbrella, it is a tough proposition as Indian roads scenario is new to them. They need to come out with V2 or V3 to be able to give a big fight to these big three. Even the 2 Chinese companies could not take them in Indian and have perished.

There is a lot of homework for TATAs in this segment.
Indian road scenario new to Tata ? I don't think so. May be the premium bus business. Magna series is single axle buses. Tata is rigorously testing G7 Paradiso coach which is multi-axle one. Now Marcopolo and Hispano are just body building/design units. Chassis is from TML. The real homework they are doing is to get the Rear-Engine drive train combination working. Magna series is Front Engined buses.

I still don't know why Tata is not utilizing Hispano coach designs which is actually owned by TML rather than going for a JV with Marcopolo. For their starbus range, Marcopolo may be a better bet but Hispano is considered as a better luxury coach designer.
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Indian road scenario new to Tata ? I don't think so. May be the premium bus business. Magna series is single axle buses. Tata is rigorously testing G7 Paradiso coach which is multi-axle one. Now Marcopolo and Hispano are just body building/design units. Chassis is from TML. The real homework they are doing is to get the Rear-Engine drive train combination working. Magna series is Front Engined buses.

I still don't know why Tata is not utilizing Hispano coach designs which is actually owned by TML rather than going for a JV with Marcopolo. For their starbus range, Marcopolo may be a better bet but Hispano is considered as a better luxury coach designer.

Even after Volvo entered Indian TATA did not have a true bus chassis. It was only in the past few years they got technical know-how and have released their first bus chassis. Well AshLey are also in the same league. Even the bus building is in the same league. Both Hispano and Marcopolo (both owned by TATA) have started the indian way of making buses after acquiring Goa based ACGL. It is only in trhe recent past TML has learnt how to make a rear engined bus, first for the urban run vehicles and later inter-city segment.

Well, about competence between Marcopolo and Hispano, both are equally good and compete against each other in rest of the world. Now TATA buses are looking gorgeous after Marcopolo jumped in. Hispano is yet to show it as DIVO is a product of Hispano and Magna is still to step out.
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Marcopolo is not owned by Tata. They only have a JV. Hispano is fully owned by Tata. Hispano is struggling at the moment. Hispano may be rated better than Marcopolo for luxury coaches. Some may differ. But for unknown reasons TML set up a 50-50 JV with Marcopolo and dedicated facility to build buses with India oriented designs. Why they left Hispano for this purpose to design 'Indian' coaches is something I need to know. Again ACGL is promoted by Tata and not wholly owned AFAIK. Hispano Divo coach was built here by ACGL and it had quality issues coupled with drivetrain problems. Dedicated bus chassis is always a challenge. Especially RE configuration. Hope they will come up with the Marcopolo Paradiso G7 Coach ASAP.
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Marcopolo is not owned by Tata. They only have a JV. Hispano is fully owned by Tata. Hispano is struggling at the moment. Hispano may be rated better than Marcopolo for luxury coaches. Some may differ. But for unknown reasons TML set up a 50-50 JV with Marcopolo and dedicated facility to build buses with India oriented designs. Why they left Hispano for this purpose to design 'Indian' coaches is something I need to know. Again ACGL is promoted by Tata and not wholly owned AFAIK. Hispano Divo coach was built here by ACGL and it had quality issues coupled with drivetrain problems. Dedicated bus chassis is always a challenge. Especially RE configuration. Hope they will come up with the Marcopolo Paradiso G7 Coach ASAP.
When TATA joined hands with Marcopolo way back 2008 at that time TATA motors just acquired a 21% stake in Hispano Carrocera SA. So after a year later in 2009 tata motors acquired remaining take in Hispano Corrocera SA. and changed name into TATA Hispano
 
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