Just one question to this - Who is responsible for creating this image?
You will need a lot more years to rebuild an image if it was once proven so. In most cases in this fierce competitive auto world there will be NO second chance!
Yeah if I may add, Ford and Hyundai are good examples of companies that turned their brand image around totally
Hyundai was once thought of as an afterthought competitor to Maruti until they brought in the Getz, Verna etc. Seeing the good experience people had with the Zing, more people were willing to purchase more Hyundais and soon i20 swooped in and transformed the segment totally giving tough competition to Swift
Ford is another good example, starting from the Ecosport and Endeavour, they have upped their after sales and features big time , so much so that cars from more established brands like Vitara Brezza, BRV, Duster, S Cross, Fortuner etc are facing the heat
Seeing this, my Japanese car loving family is also considering Ford and Hyundai as our next purchases
Tata has brought very compelling products too but it now has to prove its worth in after sales otherwise itll continue to be hit or miss after sales like Renault-Nissan and I think they will improve hopefully but at the moment, Ford and Hyundai are on my radar personally