Re: Tata To Rename New Aria as Hexa (Codenamed Eagle)
Well, though that ARIA is a well refined product and has been majorly trouble free and has undergone a serial changes, it still carries the same shape and though you say it is a new product, people tend to think it is the same car again. That's a general thinking of a layman. Now the task is to shake it all out and make people believe it is an all new car.
One ad is already out a few months ago.
TATA HEXA CONCEPT
This car has i believe has ironed out all the inefficiencies that aria had. So this is refined new car. Now that Tata have come up with a good product or i would take liberty of saying a wonderful product capable of shaking the segment, what remains the positioning and advertising the product.
I want Tata to come up with real classy ads which will appeal to the elite of the society and those who have money. Some thing on the lines of Reclaim your life. May be a tag line, Reclaim your life again.
TATA HEXA CONCEPT