PRODUCT ATTRIBUTES
Nissan Micra is a compact hatchback with an affable appearance and engineered for easy handling and sprightly performance, while realizing class-competitive fuel efficiency. Innovations Positioned in the B+ car segment, the new Micra is equipped with some key technological innovations, which are designed to simplify day-to-day life for its owners. The Nissan Micra offers first-in-its-class Intelligent Key plus Immobilizer, a push-button engine start-stop system and electric foldable mirror. Another unique feature is the intelligent multi-display meter, which supplies drivers with real time fuel economy information, cruising range and outside temperature. In addition, the driver power windows are fitted with ‘one touch up/down’ feature along with a pinch guard.
Design
A unique design feature of this car is the double-layer integrated grille, which provides a stylish and sophisticated look to the car, yet maintaining a classical shape. There is also a stylized version of the distinctive arched side window line, something that is central to the Micra’s heritage, identity and appeal.
Compact Exteriors
Retaining its compact dimensions, the Nissan Micra measures 3780mm in length, 1665mm in width and 1530mm in height. The longer wheelbase (2450mm) enables a ‘wheels-at-each-corner’ stance – the main reason behind the Micra’s roomier interiors. The boomerang-shaped grooves on the roof have a clearly defined purpose too. The efforts of Nissan’s Global Production Engineering Centre also make it the lightest (XE-905kgs, XL-915kgs & XV -930kgs) yet sturdy hatchback in its segment. This has been achieved in numerous ways by reducing number of components and using newer manufacturing and material processing techniques.
Roomy and Practical Interiors
Aiming to match the same sense of exterior style inside the car, Nissan has employed a ‘connected cocoon’ design featuring a dashboard design, which takes on a ‘twin bubble’ theme. This refers to the circular instrumentation panel and the similarly shaped glove box compartment on the passenger side. Special attention has been paid to use of materials on the instrumental panel by using Micro-grain technology. This reduces the plasticky feeling and improves productivity by ensuring quality and finish for visual and tactile appeal.
Performance
The all-new Nissan Micra is powered by an all-new HR12 DOHC 12-valves 1.2-litre, 3-cylinder petrol engine. Power is rated at 56Kw (76ps) @ 6000 rpm, while torque output is 104Nm @ 4000 rpm. The Nissan Micra comes with a 5-speed manual gearbox. The wide gear coverage enables the 1.2-litre engine to achieve economy and brisk acceleration.
Ride and Handling
Nissan engineers have taken meticulous effort to develop the ride and handling characteristics of the car that is a perfect mix of agility, refinement and poise. Mounted onto Nissan’s new signature V-platform, the compact design of the suspension minimizes intrusion at the rear for maximum trunk space, but not at the expense of the car’s on-road dynamics. The front MacPherson Strut and rear Torsion Beam provide excellent cushioning effect, reducing fatigue during long journeys. Particular attention has been paid to bump absorption, ensuring that the Micra will ride smoothly over challenging road surfaces, not suffer from wallow or float, and cruise effortlessly at highway speeds.
Comfort and Convenience
In contrast to its high-speed capability, the car also has superb visibility and a class-topping turning radius of 4.65m. It is equipped with several new technologies that assist with minimizing C02 emissions and mileage while at the same time making parking easier.
The Nissan Micra with a top speed of 160kmph provides a class competitive fuel efficiency of 18.06 km/litre (tested and approved by ARAI). The Nissan Micra is also equipped with a class competitive boot space of 251 litres that can easily carry those extra bags of shopping during travel.
Safety
In the area of safety technology, Nissan pursues innovation as part of its “Safety Shield” concept, an advanced, proactive approach to safety issues based on the idea that cars should help protect people. The incorporation of the ‘V-platform’ is one major factor contributing to the car’s improved impact safety. The car is designed to absorb the forces of a frontal impact, owing to the sophisticated crumple zones, while maintaining cabin integrity due to its highly reinforced body shell. All variants including the entry level (XE) are equipped with driver airbag. The top variant (XV) has been fitted with standard safety equipment such as Driver + Front Passenger airbag, Anti-lock Braking System (ABS) with Electronic Brake-Force Distribution (EBD) and Brake Assist (BA).
The Nissan Micra comes with a standard manufacturers’ warranty of 2 years/50,000kms (whichever is earlier). In order to understand customer needs and resolve their queries, Nissan has established ‘Nissan Care’ – A Customer Contact Centre. Customers can reach Nissan by dialing Toll-free No 1800-209-4080 or alternatively by writing an email to
customercare.hai@email.nissan.in
CUSTOMER CARE AND SERVICE SCHEMES
As part of its after-sales commitment, in an effort to handhold the customers and provide them with round-the-clock assistance, Nissan is introducing a host of customer care and service schemes including Extended Warranty and Roadside Assistance for its products starting with the Micra. (Refer Annexure for details)
The Nissan Micra with its standard features of driver’s airbag, a trip computer, power steering, air-conditioning and body colored bumpers across all its variants is a complete package and good value for money for customers offering them an affordable means of mobility and comfort.
Notes to Editors: About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL), a 100% subsidiary of Nissan Motor Limited Japan, was incorporated in 2005 with a vision of ‘Enriching People’s Lives’ through latest Nissan Technology and products. Chennai is a strategic hub for production, R&D and exports for Nissan. In February 2008, Nissan together with its global alliance partner Renault signed a MoU with Government of Tamil Nadu to set up a manufacturing plant at Oragadam, near Chennai with an investment of Rs. 4500 crores over a period of 7 years. On March 17, 2010, the Renault-Nissan alliance plant was inaugurated in a record time of 21 months since its groundbreaking ceremony in June 2008. The Plant has an initial capacity of 2,00,000 units per year and will reach 4,00,000 units per year in full capacity in the future.
NMIPL existing range of products include the X-Trail (SUV model), the Teana (luxury Sedan) and 370Z (iconic sports car) – all three imported from Japan as CBU (completely built units). The launch of the first locally made global compact hatchback (Nissan Micra) in July 2010 marks the serious foray into the mass market by Nissan in India. NMIPL will also commence exports in second half of the fiscal year 2010 to more than 100 countries including Europe, Middle East and Africa.
NMIPL has appointed Hover Automotive India (HAI) as their exclusive strategic alliance partner to handle sales and marketing, dealer development, customer relationship management and after sales in India.
In line with its global philosophy of corporate sustainability, NMIPL has already begun its commitment to make a meaningful contribution to the community. The plant has already completed constructing 21 residential homes for relocated families from construction site, apart from constructing local Police Station and fire service station in the Oragadam village. At the corporate level, NMIPL has also partnered with ‘Habitat for Humanity’ for providing shelter to 75 families by constructing homes for the socially and economically less fortunate section of the society.
ANNEXURE
NISSAN LAUNCHES HOST OF AFTER SALES SCHEMES
In order to provide hassle-free driving experience to its fast growing Customer base in India, Nissan Motor has announced a host of After Sales schemes that include Road Side Assistance, Extended Warranty. The schemes and services would provide 24×7 service assistance to the delight of its Customers across India.
Nissan Road Side Assistance support
Nissan has appointed TVS as its Road Side Assistance agency. Some of the key services rendered through the agency would include:
Free towing assistance to nearest Nissan Dealer Workshop
Free fuel delivery of up to 5 liters in case of incorrect fuelling (One instance per year)
Jump-starting / battery replacement *
Delivery of spare key
Assistance in tyre changing
Cab arrangement (free upto 100kms for CBU & Micra chargeable)
24×7 call centre in regional languages
Availability of trained technicians for on-site quick repairs
Assistance in Ticketing and accommodation
Nissan Extended warranty scheme
Nissan’s extended warranty scheme comes in as over and above the manufacturer’s warranty. The scheme would give extra warranty applicable up to 2 years or 80,000 kms whichever expires first. This scheme also includes Nissan Road Side Assistance for extended period. The other features of the scheme include, on the spot issuance of warranty certificate, speedy online claims module, etc.
Drive Safe,
350Z