Re: Next Generation Swift & Dzire Launch By 2017
I agree with you on the portfolio range however its the same Maruti which never saw success in developed/other countries and packed their bags. India is the only market where they see this kind of success as Indian people are crazy about mileage more than safety or better tech.
And I admire Maruti's management in providing best in class customer service.
Another prospective to see the brand name is the product which made them what they are today was MM800 which got them the cheap to maintaine tag and brought the required loyalists. Even today people refer Maruti due to the goodwill which M800 earned.
Coming to the products that MSIL got today is not outstanding in there respective segment.
Another point If you remove MJD engine today then Maruti will loose 50 to 55% of their sales and you will see brand going down, which I don't see happening anyways. So Maruti will enjoy the brand royalty and they earned it
I agree with this but as we all know, Maruti has made sure that there is more than 1 choice to make, like if one sees a panel gap and gets dissatisfied, the Nexa Baleno comes up and says,hey I am premium and suddenly that makes more sense, then suddenly someone says, why take a hatch, check for an MPV, there comes the Ertiag, then some say, MPV are boring, lets take a look at SUV, there comes the Brezza,and then some say lets be quirky and why not choose a smart new generation Ignis, small but city friendly efficient and loaded with featurs, see Maruti has made sure that every nook and corner is covered in the sub 10 lakhs price range, so its their ability to make sure a customer who enters a Maruti showroom leaves with something to buy from like 6 different choices on same price bracket makes them invincible
I give credit for their effort, because its not easy to maintain this much portfolio , although they share parts etc,
They are keen on our market and they are getting well received day by day.
I give credit for their effort, because its not easy to maintain this much portfolio , although they share parts etc,
They are keen on our market and they are getting well received day by day.
And I admire Maruti's management in providing best in class customer service.
Another prospective to see the brand name is the product which made them what they are today was MM800 which got them the cheap to maintaine tag and brought the required loyalists. Even today people refer Maruti due to the goodwill which M800 earned.
Coming to the products that MSIL got today is not outstanding in there respective segment.
Another point If you remove MJD engine today then Maruti will loose 50 to 55% of their sales and you will see brand going down, which I don't see happening anyways. So Maruti will enjoy the brand royalty and they earned it
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