Mahindra & Mahindra: The Story Of “Rise”

[visran]

Re: Mahindra – The Story of “Rise”.

Mahindra is Maruti of SUV segment: Pawan Goenka

The boom in demand for SUVs is going to get even stronger as Mahindra & Mahindra, the top utility vehicle maker, lowered the threshold for owning one.

Riding the wave of a cheaper diesel price and higher demand for UVs and SUVs, the company drove in its entry-level SUV in the Quanto, priced at an aggressive Rs 5.82 lakh (ex-showroom Mumbai) and much lower than the current rage Renault Duster.

Mahindra now has a fat portfolio of UVs and SUVs comprising the Bolero, Quanto, Xylo, Scorpio and XUV500. The company will soon be adding a premium SUV to this list when it launches the Rexton SUV from the stable of its Korean acquisition Ssangyong, which will compete with segment leader Toyota Fortuner.



Pawan Goenka, president of Mahindra's automotive division, denied that the company's portfolio is cluttered and could lead to cannibalization and confusion. "All the products have their own unique identity and price points. In fact, we now have a portfolio which is as healthy as Maruti's product-line in hatchbacks. I can safely say that after the entry of Quanto, Mahindra can be called the MarutiBSE 0.97 % of the UV/SUV segment," Goenka told TOI here.

More and more launches, lowering price points and the excellent running cost of diesel has seen the hold of SUVs and UVs grow in the Indian passenger vehicle market and cross 20% of total sales.

In fact, sales of the UV/SUV segment has surpassed that of sedans in the first five months of this fiscal and this has happened for the first time ever. The demand is sharp not only for entry-level SUVs like the Duster but equally big for a vehicle like Audi Q3, that retails at upwards of Rs 26 lakh.

Another reason behind the fast run of SUVs and UVs is the growing love of Indians to travel between cities, where they prefer cars more than any other mode after the improvement in road infrastructure.

The three-cylinder, 1500cc Quanto is mainly a five-seater with two rear jump seats. Overall, the length of the vehicle is under four meters as the company has availed of a lower excise duty at 12%, which is reserved for small cars. With this, the excise that Mahindra pays on the Quanto is half of what is paid on a bigger vehicle.

The lower entry point of the Quanto also means that the top-end of the model comes at an attractive price of Rs 7.36 lakh (ex-showroom Mumbai).

The base version of the vehicle (C2), which has a power of 100 bhp, comes with power steering and air conditioning while the top-end (C8) also has features like air bags, ABS and reverse assist.

Mahindra has developed the Quanto on the Ingenio platform, which has also given birth to the Xylo MPV and the Genio commercial pick-ups.

Goenka said a common platform and sharing of parts, assembly line and paint shop between the models has helped keep the price of the vehicle low.

The company also has plans to export the Quanto to Europe, Africa and Chile, and a new four-cylinder engine would be used for this. Mahindra hopes to add a four-wheel drive on this engine variant, though Goenka said that this is some time away.

Mahindra is Maruti of SUV segment: Pawan Goenka - The Economic Times

 

[visran]

Re: Mahindra – The Story of “Rise”.

MAHINDRA COULD SET UP A VEHICLE ASSEMBLY PLANT IN SRI LANKA TO BEAT IMPORT DUTY BLUES

Indian tractor and SUV giant Mahindra &Mahindra could set up an assembly unit in Sri Lanka to beat the import duty blues that has hit almost every automaker exporting to the Emerald Isle. Initially, Mahindra, along with its Sri Lankan distributor plans to invest about 1 Million USD for local assembly. Earlier this year, Sri Lanka increased the import duty on cars, commercial vehicles and two wheelers imported to the country by a large proportion. This resulted in prices of imported vehicles in Sri Lanka shooting up quite dramatically as automakers passed on the higher import duty to Sri Lankan vehicle buyers in the form of a higher price tag. This has resulted in sales slipping.

For instance, both Bajaj Auto and TVS Motors, which export a significant amount of two and three wheelers to Sri Lanka, reported a fall in export volumes, on the back of the import duty increase. One way to get around the high import duty is to assemble vehicles in Sri Lanka by setting up assembly facilities. Doing so will mean that cars and two wheelers can be imported into Sri Lanka through completely knocked down(CKD) kits and later assembled into fully built units. Doing thus will mean that the import duty will be reduced by a large margin as the Sri Lankan government imposes a much lower import duty on CKD import, when compared with CBU imports.

The main idea for the smaller excise duty on the CKD import is to encourage local assembly, which also translates into higher investment into the country through setting up of assembly facilities. Also, such a move would result in the creation of more employment opportunities for locals in the automakers’ assembly facilities, thereby improving the economy as a whole. India has also slapped high import duty on imported automobiles, forcing automakers to assemble many of their products locally, leading to more jobs created and more investment flowing into the country.

With Mahindra contemplating local assembly in Sri Lanka, it is only a matter of time before other automakers like Bajaj Auto, TVS Motors and Tata Motors also join the local assembly bandwagon, as all these automakers sell a significant number of vehicles in the island nation. Mahindra sells its Bolero MUV, Scorpio SUV, pick up truck variants of the Bolero, Scorpio and Maxximo, Alfa range of three wheelers, and its tractors in Sri Lanka.

Mahindra could set up a vehicle assembly plant in Sri Lanka to beat import duty blues | IndianCarsBikes.in

 

[jayadev]

Re: Mahindra – The Story of “Rise”.

How funny,
Mahindra is Maruti
Tata is fiat and
Toyota is Toyota in suv world !

 

[visran]

Re: Mahindra – The Story of “Rise”.

Mahindra Group showcases expertise at Bangalore Indian Manufacturing Show Mahindra & Mahindra Ltd. (M&M), a part of the USD 15.4 billion Mahindra Group, is participating in the second edition of the ‘Indian Manufacturing Show (IMS) 2012’, which starts today at the Bengaluru International Exhibition Centre and runs from September 27 to 30, 2012. This trade show aims to showcase the manufacturing expertise of Indian companies and demonstrate new technologies on a B2B platform. IMS is also aimed at driving the shift towards a new Manufacturing Policy in the country.
The IMS was inaugurated today by the Chief Minister of Karnataka, Shri Jagadish Shettar. Mahindra Group Chairman and Managing Director, Anand Mahindra, who is also the Chairman of the IMS 2012 Advisory Committee was present on the occasion. The 7,000 sq ft. Mahindra pavilion has a ‘Rise’ theme and includes displays by several Group companies and sectors including the Automotve & Farm Equipment Sector, Mahindra Construction Equipment, Mahindra Two Wheelers, Mahindra Aerospace, Mahindra Reva and Mahindra Consulting Engineers. The exhibition is expected to attract around 15,000 visitors over the next four days.

The Automotive Sector is displaying a cut section of the XUV 5OO and its driveline to demonstrate the advanced technology used in its construction. Mahindra is also displaying solutions for the manufacturing of complex sheet metal dies used for critical automobile parts. These dies are also supplied to other OEMs, as well as for export. The Group is also showcasing its expertise in the manufacture of welding fixtures and a new facility has been set up to manufacture automotive welding lines for internal use and for supply to other OEMs as well.

The theme of the Mahindra Reva display is the ‘Future of Mobility’ and the ‘5Cs’ with an emphasis on key technologies including ‘Sun2Car’ and ‘Quick2Charge’. ‘Sun2Car’ is a personal charging unit which provides free and clean energy for the lifetime of the car, making it a very cost-effective solution, while ‘Quick2Charge’ is a system by which the car can be charged in 15 minutes to run for 25kms, thereby providing customers with increased convenience.

Mahindra Two Wheelers is showcasing its range of stylish, powerful and reliable scooters along with powerful yet fuel efficient engines. These include the Duro DZ Micro - Hybrid (the first Micro - Hybrid scooter in India), the Mojo motorcycle, the recently launch Rodeo RZ, and its 110cc and 300cc engines. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’, family scooter. The new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples.

The company has also developed Micro Hybrid start stop technology for the Duro DZ at its newly opened R&D centre in Pune which improves fuel efficiency significantly and reduces pollution levels. The recently launched Rodeo RZ with the all new ‘Z’ series engine was also developed at this facility. This engine incorporates the pioneering Dual Curve Digital Ignition (DCDI) technology and a patented fuel level indication system.

Mahindra & Mahindra’s Farm Equipment Sector (FES), which has been the market leader in the Indian tractor industry for the past 29 years, is showcasing its range of technologically superior Tractors and Farm Mechanization Solutions. These include the high tech Arjun Ultra 1 605 DI Multi Application Tractor (MAT) with GPS technology and the international tractor 6250 with cut sections giving a view of the technology inside the tractor. Also on display is the Compact Tractor with its cut sections. This model has technology features like Power Shuttle and Hydrostatic Transmission for enhanced comfort and ease of operation.

FES is also showcasing the Swaraj brand of tractors, namely the Swaraj 843 XM powered by a 42 HP engine for greater pulling and load carrying capacity. The Mahindra AppliTrac farm mechanization solutions displayed at the exhibition included the Mulcher, Fertilizer Spreader and Rice Transplanters - both Riding Type and Walk Behind Type. Also showcased were FES’ power solutions, including the Mahindra Powerol HUPs Inverter and Mahindra Powerol 8kW variable speed DC Generator for telecom application with Solar Panels.

The Mahindra Construction Equipment Division is displaying its first product called the ‘EarthMaster’ at the IMS 2012. This advanced product is equipped with superior technology coupled with unmatched fuel economy, superior style and operator comfort. It is the ideal machine for heavy duty applications including excavation, loading, grading, dozing and cutting. It is powered by the new DITEC Engine which offers 10 percent better fuel economy over rival models. Mahindra Aerospace will be showcasing scale models representing its range of aircraft including the NM5, GA8, GA10 and GA18. The GA8 is specifically engineered to meet the latest international airworthiness and safety standards (FAR 23 certification) and can operate on short air strips in difficult conditions, making it ideal for remote areas of India.

The C-NM5 was jointly developed by India's CSIR-National Aerospace Laboratories (CSIR-NAL – a constituent laboratory of the Council for Scientific and Industrial Research), and Mahindra Aerospace. It is a 5-seat all-metal aircraft powered by a Lycoming IO-540 engine, and features non-retractable landing gear and a spacious cabin with large access doors. Mahindra Consulting Engineers (MACE) is exhibiting its customized engineering solutions in industrial plant and infrastructure services. MACE has established itself as a leading player in Engineering, Project Advisory and Infrastructure Consulting services. It caters to industrial plants and systems, industrial infrastructure, environmental infrastructure, water and waste water, renewable energy, social and urban infrastructure, tourism, agri, food and rural infrastructure, transportation and logistics and marine infrastructure.

Mahindra Group showcases expertise at Bangalore Indian Manufacturing Show | WheelsUnplugged

 

[visran]

Re: Mahindra – The Story of “Rise”.

Mahindra Group showcases expertise at Bangalore Indian Manufacturing Show

Mahindra & Mahindra Ltd. (M&M), a part of the USD 15.4 billion Mahindra Group, is participating in the second edition of the ‘Indian Manufacturing Show (IMS) 2012’, which starts today at the Bengaluru International Exhibition Centre and runs from September 27 to 30, 2012. This trade show aims to showcase the manufacturing expertise of Indian companies and demonstrate new technologies on a B2B platform. IMS is also aimed at driving the shift towards a new Manufacturing Policy in the country.

The IMS was inaugurated today by the Chief Minister of Karnataka, Shri Jagadish Shettar. Mahindra Group Chairman and Managing Director, Anand Mahindra, who is also the Chairman of the IMS 2012 Advisory Committee was present on the occasion. The 7,000 sq ft. Mahindra pavilion has a ‘Rise’ theme and includes displays by several Group companies and sectors including the Automotve & Farm Equipment Sector, Mahindra Construction Equipment, Mahindra Two Wheelers, Mahindra Aerospace, Mahindra Reva and Mahindra Consulting Engineers. The exhibition is expected to attract around 15,000 visitors over the next four days.

The Automotive Sector is displaying a cut section of the XUV 5OO and its driveline to demonstrate the advanced technology used in its construction. Mahindra is also displaying solutions for the manufacturing of complex sheet metal dies used for critical automobile parts. These dies are also supplied to other OEMs, as well as for export. The Group is also showcasing its expertise in the manufacture of welding fixtures and a new facility has been set up to manufacture automotive welding lines for internal use and for supply to other OEMs as well.

The theme of the Mahindra Reva display is the ‘Future of Mobility’ and the ‘5Cs’ with an emphasis on key technologies including ‘Sun2Car’ and ‘Quick2Charge’. ‘Sun2Car’ is a personal charging unit which provides free and clean energy for the lifetime of the car, making it a very cost-effective solution, while ‘Quick2Charge’ is a system by which the car can be charged in 15 minutes to run for 25kms, thereby providing customers with increased convenience.

Mahindra Two Wheelers is showcasing its range of stylish, powerful and reliable scooters along with powerful yet fuel efficient engines. These include the Duro DZ Micro - Hybrid (the first Micro - Hybrid scooter in India), the Mojo motorcycle, the recently launch Rodeo RZ, and its 110cc and 300cc engines. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’, family scooter. The new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples.

The company has also developed Micro Hybrid start stop technology for the Duro DZ at its newly opened R&D centre in Pune which improves fuel efficiency significantly and reduces pollution levels. The recently launched Rodeo RZ with the all new ‘Z’ series engine was also developed at this facility. This engine incorporates the pioneering Dual Curve Digital Ignition (DCDI) technology and a patented fuel level indication system.

Mahindra & Mahindra’s Farm Equipment Sector (FES), which has been the market leader in the Indian tractor industry for the past 29 years, is showcasing its range of technologically superior Tractors and Farm Mechanization Solutions. These include the high tech Arjun Ultra 1 605 DI Multi Application Tractor (MAT) with GPS technology and the international tractor 6250 with cut sections giving a view of the technology inside the tractor. Also on display is the Compact Tractor with its cut sections. This model has technology features like Power Shuttle and Hydrostatic Transmission for enhanced comfort and ease of operation.

FES is also showcasing the Swaraj brand of tractors, namely the Swaraj 843 XM powered by a 42 HP engine for greater pulling and load carrying capacity. The Mahindra AppliTrac farm mechanization solutions displayed at the exhibition included the Mulcher, Fertilizer Spreader and Rice Transplanters - both Riding Type and Walk Behind Type. Also showcased were FES’ power solutions, including the Mahindra Powerol HUPs Inverter and Mahindra Powerol 8kW variable speed DC Generator for telecom application with Solar Panels.

The Mahindra Construction Equipment Division is displaying its first product called the ‘EarthMaster’ at the IMS 2012. This advanced product is equipped with superior technology coupled with unmatched fuel economy, superior style and operator comfort. It is the ideal machine for heavy duty applications including excavation, loading, grading, dozing and cutting. It is powered by the new DITEC Engine which offers 10 percent better fuel economy over rival models. Mahindra Aerospace will be showcasing scale models representing its range of aircraft including the NM5, GA8, GA10 and GA18. The GA8 is specifically engineered to meet the latest international airworthiness and safety standards (FAR 23 certification) and can operate on short air strips in difficult conditions, making it ideal for remote areas of India.

The C-NM5 was jointly developed by India's CSIR-National Aerospace Laboratories (CSIR-NAL – a constituent laboratory of the Council for Scientific and Industrial Research), and Mahindra Aerospace. It is a 5-seat all-metal aircraft powered by a Lycoming IO-540 engine, and features non-retractable landing gear and a spacious cabin with large access doors. Mahindra Consulting Engineers (MACE) is exhibiting its customized engineering solutions in industrial plant and infrastructure services. MACE has established itself as a leading player in Engineering, Project Advisory and Infrastructure Consulting services. It caters to industrial plants and systems, industrial infrastructure, environmental infrastructure, water and waste water, renewable energy, social and urban infrastructure, tourism, agri, food and rural infrastructure, transportation and logistics and marine infrastructure.

Mahindra Group showcases expertise at Bangalore Indian Manufacturing Show | WheelsUnplugged

 

[visran]

Re: Mahindra – The Story of “Rise”.

Mahindra & Mahindra considering Rs 3,000 cr investment in SUV manufacturing unit in MP

Automobile major Mahindra and Mahindra is considering investing Rs 3,000 crore to set up an SUV manufacturing facility in Madhya Pradesh, a senior state government official said today.

"Mahindra and Mahindra is considering to invest nearly Rs 3,000 crore to open sports utility vehicle manufacturing (SUV) facility spread on 500 acres in the state," Madhya Pradesh Industrial Centre Development Corporation Managing Director Manish Singh told reporters here.

Some land in Bagroda, 20 km from Bhopal, was shown to the company, he added.

There is no official announcement to this effect by the company.

Singh, however, said it is holding talks at the highest level with the government.

If the company actually invests Rs 3,000 crore, it will be the biggest such investment in the state, he added.

 

[visran]

Re: Mahindra – The Story of “Rise”.

Mahindra Tractors announces Southern Superstar Mahesh Babu as new brand ambassador

Mahindra & Mahindra, world’s leading tractor manufacturing company today announced its new brand association with Telugu superstar Mahesh Babu in Andhra Pradesh. The brand ambassador signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a young and vibrant brand image amongst the next generation of farmers.

Sanjeev Goyle, Sr. Vice President, Marketing & AppliTrac, Farm Equipment Sector, M&M Ltd. said “Andhra Pradesh is a critical market for Mahindra and our products are especially designed to suit the needs of this market. The Bhoomiputra 475 and 575 tractors have the largest user base in Andhra Pradesh. Mahindra has been a dominant tractor brand in the state and has been the market leader for over three decades.”

Commenting on the brand association with the southern superstar Mahesh Babu, Mr.Goyle further said, “We now want to connect with the next generation of farmers who are keen to use tractors equipped with technology that offer better fuel efficiency. Hence we felt the need to associate brand Mahindra with Mahesh Babu, a superstar and the youth icon in Andhra Pradesh. Both brand Mahindra and Mahesh Babu are super stars in their own industry and the celebrity fit compliments the brand value.”

Commenting on the association, Superstar Mahesh Babu said “I’m very excited to be the brand ambassador for Mahindra Tractors. The company drives positive change in the lives of farmers and I would love to connect with the young farmers in Andhra Pradesh.”

A new TVC campaign featuring Mahesh Babu has been rolled out in Andhra Pradesh taking this association to the next level. The same is being promoted through digital and print media and through cinema. Mahindra Tractors currently has a total market share of 42% and has 157 Samriddhi centres across the country for soil testing and agri services.

Mahindra Tractors has recently launched the Arjun MAT – Multi Application Tractor series which offers cutting edge tractor technology, and the Mahindra 395, 595 and 265 Power Plus with higher power. The company has also introduced a Rice Transplanter to mechanize the highly labour driven paddy transplantation process.

 

[Gurrala74]

Re: Mahindra – The Story of “Rise”.

Yeah,

I heard about this today, I think this could be the wrong selection. Mahesh Babu is number one hot hero in Telugu and even south people know him and using him for tractors is not a right move, he could been used for any SUV !!

Believe me tractor advertisement never need a superstar, anybody will do but advertisement should be so effective pictorising in nice fields and idea works a lot here

 

[krish_go]

Re: Mahindra – The Story of “Rise”.

@gurrala- I think Chiranjeevi would be the best for these adds after his Great stunts over the tractors in his career.

 

[Gurrala74]

Re: Mahindra – The Story of “Rise”.

Yes, chiranjeevi would do, but you know he is a MP now and I don't think he will endorse for that. But I feel sad why these Mahindra people have not contacted TAI before doing this agreement

 

[350Z]

Re: Mahindra – The Story of “Rise”.

Here’s a special sneak peek of Mahindra’s soon to debut magnum opus – Live Young, Live Free.

Mahindra Live Young, Live Free - YouTube

Drive Safe,
350Z

 

[visran]

Re: Mahindra – The Story of “Rise”.

Mahindra & Mahindra are open to more acquisitions

Mahindra & Mahindra, India's largest sports utility vehicles maker, Tuesday said it is open to more acquisitions. Talking to reporters at the launching of SsangYong Rexton here, Pravin Shah, chief executive of the automotive division of M&M, said the company would look for acquisition as and when the opportunities arise.

He declined to comment on the reports that M&M is looking to buy Aston Martin, the legendary British marquee which features in James Bond movies. Besides M&M, Jaguar Land Rover, Toyota, along with Chinese car makers are said to be eyeing the British sports car maker.

In 2010, M&M had acquired South Korean SUV maker Ssangyong for $368 million. He said the deal proved to be very good. "We expect its turnaround much before what we had initially planned," he said. Shah unveiled SsangYong Rexton, a luxurious and premium global SUV for Hyderabad market. Designed and developed by SsangYong, the third generation Rexton is most suitable for the Indian customer.

The SsangYong Rexton is assembled and manufactured at Mahindra's Chakan Plant near Pune by sourcing components from Korea and India. "The Rexton, which is sold in 70 countries, is going to address the high end of SUV in India. This segment is growing. Last year this segment was 30,000 in numbers. It has doubled in two years and we expect it to grow further," he said.

"With Rexton added to our product portfolio, we have the product offering right from Bolero, Xylo, Scorpio, XUV 500 to this top end of the product. We are hopeful there will good demand for the product," he added.

With 50 percent market share in SUV segment, M&M has annual manufacturing capacity of more than 5000 vehicles in a single shift. "We can double production by adding one more shift but all will depend on demand," said Shah.

Mahindra & Mahindra are open to more acquisitions | wheelsunplugged.com

 

[nuthan]

Re: Mahindra – The Story of “Rise”.

lol we are proud to have a mahindra 575 tractor sarpanch

 

[samsaw]

Re: Mahindra – The Story of “Rise”.

Request- please upload pics of XUV500 in action

 

[Vinu]

Re: Mahindra – The Story of “Rise”.

New price leader in Mahindra Scorpio SUV range

I was under the impression that MnM still employed the Renault Petrol. Apparently they have already developed a petrol motor base on mHawk.