Mahindra & Mahindra: The Story Of “Rise”

[manojodungat]

Re: Mahindra – The Story of “Rise”.

I do not think MM will be a success in the car business overnight. As of now, whtever experience they have is with assembling the Verito. I am not sure if they can frog leap the learning process. Ssngyong themselves are no different when it comes to manufacturing cars, I believe. But then, I could proved wrong...XUV is a remarkable product for a car like vehicle.

Hope Mahindra proves you wrong buddy Who would have thought M&M coming up with a vehicle like XUV a few years back. The way they are maturing there is no reason they can't produce more surprises,a long way to go though.

"if there is a will there is way". M&M certainly seems to have a will to succeed.

 

[visran]

Re: Mahindra – The Story of “Rise”.

Mahindra First Choice ready to take their inventory online

The world is going online and Mahindra knows it well. The Indian SUV maker has spent countless hours making sure that their online presence is boosted every passing second. Mahindra is only second to Ford when it comes to online presence and activities.

Yet another successful Mahindra business unit is the Mahindra First Choice Wheels Ltd. (MFCWL) – Mahindra’s pre-owned car business. MFCWL is the second most successful organized channel for pre-owned cars after Maruti Suzuki True Value. MFCWL has 214 outlets in 115 cities across India and plans to expand it to 500 outlets in the next three years.

However, there is hardly any successful pre-owned, organized, car sales outlet online. Mahindra is planning to bridge the gap by taking the inventory online. MFCWL is planning to launch a virtual marketplace for used cars by January 2013. The idea is to provide a hassle car search experience for the prospective customers without leaving the comforts of the house.

Initially, Mahindra will sell its own pre-owned/certified cars through the website. It would be a D2D affair in which registered dealer with First Choice will update his/her inventory online. Later on, it will be extended to the end consumers.

Last year MFCWL sold 34,000 pre-owned cars and they are expected to touch 46,000 cars by the end of this fiscal showcasing a 35% growth. By 2015, MFCWL plans to sell over a 1,00,000 cars across India.


Read more: Mahindra First Choice ready to take their inventory online

 

[Vishwas]

Re: Mahindra – The Story of “Rise”.

Vishwas not not another MS, they dont offer you SUV,MUV range what mahindra does, which catters rural and urban indian buyers.The rough and tough image of their bolero's and scorpio carries gives them added advantage for their hatchback and sedan vehicles too, just an added advantage, so why not into this category as well for mahindra.

Agreed , Well people know about the robust build of their vehicles, more apt for rural application. All the best!

 

[visran]

Re: Mahindra – The Story of “Rise”.

2013 REVA E2O AND THE VERITO COMPACT SEDAN ARE THE TWO NEW CARS MAHINDRA WILL LAUNCH IN THE NEXT 3 MONTHS

Mahindra &Mahindra is expected to begin 2013 with the launch of the Reva E20 all-electric hatchback. The Reva E2O will be followed by the Verito Compact Sedan, a chop shop version of the Verito full sized sedan. Both these cars will be launched in the next 3 months and will be positioned in disparate segments. In the later part of the year, Mahindra is expected to launch the 4×4 version of the Quanto compact SUV while the Thar 4X4 off roader is also expected to see a facelift. The Ssangyong Korando crossover is expected to round off the year for Mahindra &Mahindra.

2013 Reva E2O and the Verito Compact Sedan are the two new cars Mahindra will launch in the next 3 months | IndianCarsBikes.in

 

[visran]

Re: Mahindra – The Story of “Rise”.

Check this link


Mahindra Live Young, Live Free Ad Film

 

[manojodungat]

Re: Mahindra – The Story of “Rise”.

Mahindra Ssangyong Rexton is a hit!

Strong sales of the premium SUV from Korea push waiting period by up to 2 months.

With the recently-launched Ssangyong Rexton flying off the dealerships at a rather healthy pace, Mahindra has once again proved its mettle when it comes to SUVs. After the Scorpio and the fairly new XUV 500, it’s the Ssangyong Rexton that’s been writing the success story for one of India’s largest carmaker.

Right from its launch, the Rexton has received a good response from the market with well over 1,000 bookings done by December 2012. So good, in fact, that the waiting period stands between 4 to 8 weeks which is sadly too long for a few potential buyers.

It seems Mahindra too understands that a long waiting period is a potential product killer, which is why the company is going to boost the production by at least 500 units to keep pace with the growing demand. Also, the upside to the increase in production will not only shorten the waiting period, but also strengthen the Rexton’s presence in its segment.

source:Mahindra Ssangyong Rexton is a hit!

 

[Vishwas]

Re: Mahindra – The Story of “Rise”.

Mahindra Ssangyong Rexton is a hit!

source:Mahindra Ssangyong Rexton is a hit!

Not really until it makes a sounding 1000 units/month on paper.BTW i found it rather small (compared to fortuner and endeavor) and when i saw it in flesh.

 

[visran]

Re: Mahindra – The Story of “Rise”.

M&M, Ssangyong to invest $900 mn in next 4 years

Mahindra & Mahindra (M&M) today said it will jointly invest $900 million (nearly Rs 4,927 crore) with its Korean subsidiary SsangYong Motor Company to develop products over the next four years.

"We will be investing $900 million in four years for development of products jointly with SsangYong," M&M President, Automotive and Farm Equipment Sectors, Pawan Goenka said today.

This is apart from Rs 5,000 crore investment the company has planned for a three year time period ending 2014, he added.

When asked about how the company plans to raise finances for the joint investment, Goenka said the expenditure to be incurred in next one and one-and-a-half years will be a mix of fresh equity, debt and from internal accruals.

M&M had acquired 70% stake in SsangYong Motor Company (SMC) in March 2011 for which it had shelled out $463 million (about Rs 2,105 crore).

M&M, Ssangyong to invest $900 mn in next 4 years

 

[visran]

Re: Mahindra – The Story of “Rise”.

Dr. Pawan Goenka unplugged


Q: What about the petrol variant for the XUV500? Are you developing this engine, sourcing from Ssangyong, or developing it in-house?

A: We are not working on a new engine. That’s all I can say right now, our focus on XUV is to ramp up further from where we are and more so for the overseas market than Indian market. In the Indian market we reached the 4,000 (units) level that we wanted to reach and now we are going ahead in overseas markets. We are developing a series of engines. The six engined family that I talked about, that is not for XUV, that is a smaller range of engines and that will not be right for XUV. For XUV petrol we have two choices, one is a Mahindra engine which is the 2.2 litre engine and one is a Ssangyong engine and I cannot say anymore than that.

Q: Mahindra officials have previously told the media that the Korando would be launched this year. Is there a plan to launch the Korando in India anytime soon?

A: Korando will not be launched this year. Right now we are watching the success of Rexton which frankly has done quite well. I went to the dealership this morning and they have order for next two months. And we want to stabilize Rexton to 500 per month level before we think of going beyond Rexton.

Q: The Scorpio has been on the market for a while, and it has periodically been updated. However the current model has been about four years in the market and competition is stiffening. How do you plan to react to this situation?

A: Has it been four years? (startled) We have never let Scorpio become 4 year old!
I don’t need to tell you that we obviously are working on refreshes all the time of all our products. I can’t tell you an exact timeline when a product refresh would be launched, but every product we have in the market, we are working on refreshes. And the Scorpio also gets refreshed in due course.

Q: What is the branding like with the compact Verito? Will it have a suffix after the name Verito?

A: We will more than likely continue with the Verito master brand because with Verito we have created certain DNA …the Verito man, Jimmy Shergill…that’s caught on very well and it kind of portrays the Verito as a no-nonsense vehicle to be driven and used by sensible people. And we want to continue with that sort of a DNA that we have of Verito. One thing that has happened in the Logan to Verito transition which has made Verito more successful than Logan is that, the positioning of the product is right. We will continue Verito name with some suffix attached to it.

Q: Would the compact Verito come with a petrol engine?

A: As you know Verito has petrol engine but our sales are 90 to 95% diesel. Whether we launch a petrol engine with the sub-four meter, we have not decided. We are still waiting to see whether it’s needed. Our petrol is a 1.4 litre engine so petrol will therefore become very expensive as it wont get the lower excise duty benefit. Therefore sub-4 metre Verito petrol may not have the value proposition because then you might as well buy the full sized Verito and not the sub-4 metre Verito.

Q: Would you consider launching a 2.2L mHawk version of the Quanto with two rows of Xylo seats as say the flagship variant? Many customers may not use the last row seats and would look for a more comfortable second row seating experience.

A: We have that product available for export. We will be starting exports very soon, the export Quanto is with the 2.2 litre mHawk engine and we have both versions – the 5 seater and the 7 seater, but it doesn’t serve the purpose in India. Frankly because the moment we put the 2.2 litre engine excise becomes 29% and therefore for the Indian market the Quanto price will become very high. So it’s unlikely that we will launch it in the Indian market, its available, if we see that the Quanto with 2.2 litre engine will get a good customer pull, we can launch it overnight.

The 5 seater Quanto in our opinion doesn’t work in India. The value proposition of Quanto above a hatchback or a sedan is the fact that if you need it you can put 7 passengers comfortably in the vehicle. There is no value to it (5 seater), those who want a 5 seat Quanto can take out the 2 seats!


Read more: Mahindra Scorpio facelift, Quanto variants & Verito compact

 

[Vishwas]

Re: Mahindra – The Story of “Rise”.

^^ That was a frank answer from him, But they missed asking about the upcoming upgraded Thar and prices Reva NXR.

 

[visran]

Re: Mahindra – The Story of “Rise”.

Mahindra increases production capacity in India

Booked an XUV500 or a Quanto but have been quoted a waiting period of 2-3 months? Well, it may be a thing of the distant past as Mahindra and Mahindra have ramped up the production capacity of three of their hottest selling brands – the XUV500, Quanto and SsangYong Rexton. While the capacity of the XUV has been raised to 4500, those of the Quanto and Rexton are up to 3500 and 500 respectively. Moreover M&M has also opened bookings for Rexton across more cities this month.

Speaking on the capacity expansion, Pravin Shah, chief executive, automotive division, Mahindra & Mahindra Ltd. said,

“While we have been overwhelmed at the response from our customers to all the three products which are at different price points, we thought it best to expand capacities so that prospective customers are not inconvenienced with long waiting periods. Being a customer centric company, we have always wanted our products to be conveniently available to our customers with a minimum waiting period. In addition, with their launch across more centres in India, we are sure that that our products will continue to offer a unique value proposition for buyers."

Mahindra increases production capacity in India - Overdrive

 

[visran]

Re: Mahindra – The Story of “Rise”.

Mahindra & Mahindra's new logo to reflect global brand identity

As part of a 120-crore brand repositioning mission that started in 2011 with a campaign called Rise, the $16-billion Mahindra & Mahindra will unveil the latest phase of a transition, which will reflect a new, contemporary, global brand identity. All that translates into a new 'Mahindra' wordmark in a different logo style and colour - energetic red. The objective is to showcase 'one Mahindra' to the world, with businesses that range from automotive to information technology to financial services.

SP Shukla, president group strategy and chief brand officer, Mahindra group, is quick to point out that the move is not a brand change.

"Over the years the group has transformed beyond recognition. We have to be able to reflect that change - it's internal, it comes from product diversification and our Indian and international aspirations."

This change is more of an evolutionary one than a revolutionary one, he adds.

The new word mark is accompanied by a new graphic device called the 'ridge', which conveys the setting of a Himalayan mountain range, thereby conveying the idea of 'Rise.'

Brand Mahindra's evolution involves maintaining the brand's heritage attributes even as it adds new ones. The new imagery has also been created with the intention to appeal to a younger and more discerning consumer.

Managing the brand's local and global aspirations is not an easy task and the team at Mahindra took its time - over a year - to decide on the winning look that has been created by Landor Associates in collaboration with the company's internal design unit.

So how deep is this attempt to create a global brand with a new wordmark and ridge? Says Shripad Nadkarni, founder director, MarketGate, a brand consulting firm: "If it's only a design change, then it becomes very hollow. But this is a very positive move because if you look at M&M they have been at the forefront of change for well over a decade. Furthermore, consumers are already experiencing the changes due to their interactions with the company's products and services. So this move is very congruent with what they are doing and is an important signal to the world."

For an organization which makes four wheel rides, sea mines and everything in between and has a presence in over 100 countries, clarity, versatility and longevity are top in the books when it comes to picking a new visual brand signature. However, every phase of this makeover has roots in the company's philosophy and ethos that is summed up in the word Rise. The campaign, created by agency Strawberryfrog, went live in 2011 to reflect the brand's new position and the evolving nature of brand and company. Rise, had said chairman Anand Mahindra, is a rallying cry and a word to sum up the company's raison d'etre and its intent on "enabling people to rise".

But with many brands jumping on the company-with-a-purpose wagon, brand Mahindra will have to keep emitting reminders to its existing and new customers of its commitment to fulfilling its goal to have a positive impact on all stakeholders. This means maintaining the momentum of the movement 'Spark the Rise', and making sure it does not lose even an ounce of its potency.

Mahindra & Mahindra's new logo to reflect global brand identity - The Economic Times

 

[manojodungat]

Re: Mahindra – The Story of “Rise”.

received an e-maiil from M&M.


Mahindra Live Young, Live Free Ad Film

 

[Gurrala74]

Re: Mahindra – The Story of “Rise”.

@Visran

Is that the new logo which is shown in the ad posted by Manoj which is with red back ground ?? Looks very good to me

@Manoj

It was really a wonderful advt. man and really liked to see those old era mahindra jeeps

 

[jayadev]

Re: Mahindra – The Story of “Rise”.

Mahindra is cooking an Indica rival anybody heard of it ?