Mahindra & Mahindra: The Story Of “Rise”


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Re: Mahindra – The Story of “Rise”.

Mahindra USA Reverse Innovation study at Tuck Executive Education[clap]

Mahindra USA inc. (MUSA), a wholly owned subsidiary of Mahindra group, is now a case study on reverse innovation at TUCK Executive Education, Dartmouth. Prof Vijay Govindarajan and Prof Chris Tremble of TUCK, who have defined reverse innovation as something conceived in the developing world and then spreading to the developed world, have compiled a profile of such companies in their book “Reverse Innovation: Create Far from Home, Win everywhere” and MUSA is one of them.

Mahindra entered the US tractor market in 1994 and rather than competing with the market leaders like John Deere, they focused on a smaller niche market of hobby farmers, landscapers, and building contractors and combined this with innovative marketing and sales strategies. While Mahindra’s tractor segment here seems to have been noticed, the same can’t be said about Mahindra passenger cars. A group of US automobile dealers last year filed a lawsuit against Mahindra & Mahindra and its U.S. counterpart. The allegations pointed to fraud, misrepresentation and conspiracy.

Since 2006, Mahindra’s investment was a $100 million on their US project, but that was stalled after the lawsuit. As such, the Mahindra USA Reverse Innovation study at Tuck Executive Education may seem a bit ironic. Prof. Govindrajan had this to say, The Mahindra USA case study is one of the excellent examples whereby senior leaders at our Executive Program can understand the challenges as well as the frustrations they will face on the road to innovation. The tapestry of geographies and cultures in which executives pursue efforts in reverse innovation are likely to demand considerable adaptation and sometimes even improvisation. The Mahindra USA story can show executives that in the pursuit of reverse innovation’s rewards, one can be both disciplined and flexible.”


Read more at Mahindra USA Reverse Innovation study at Tuck Executive Education. | Rush Lane
 
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Re: Mahindra – The Story of “Rise”.

M&M ends defence joint venture with BAE Systems

Mahindra Defence Systems, a Mahindra and Mahindra unit, is to acquire BAE Systems’ 26 per cent stake in their joint venture company Defence Land Systems India (DLSI).

Citing changes in the business environment and customer procurement frameworks among other reasons for the decision to end the venture, Brigadier Khutub Hai, Chairman and Managing Director, Mahindra Defence Systems, said: “This is a strategic decision and will enable both the companies to approach opportunities individually and offer customised solutions.”

STRATEGIC REVIEW

On January 23, both the companies, which were to invest Rs 99 crore over a three-year period in the joint venture, decided to conduct a strategic review. Business Line had reported that the review should not be construed to have a negative connotation.

“Since the establishment in 2009 of the M&M (74 per cent) and BAE Systems (26 per cent) joint venture, DLSI, there has been significant evolution in the Indian land systems market. Developments in both the industry environment and in customer procurement frameworks and acquisition strategies have led the shareholders to conduct a strategic review of the DLSI business,” said the automobile-to-technology major. “The decision is a reflection of the shareholders’ belief that they can best meet emerging customer requirements and address the opportunities in this dynamic market with a flexible, tailored approach that was not easily facilitated by the structure of the existing joint venture entity,” the company said in a statement.

Dean McCumiskey, Managing Director and Chief Executive, India, BAE Systems, said: “India is a key international market for BAE Systems. Building domestic capabilities in partnership with Indian companies will remain a cornerstone of our strategy in India.”

He added that India’s ambitious plans for modernisation and expansion of the armed forces and focus on developing self-reliance in defence presented considerable opportunities for the UK company.

At the time of signing the joint venture agreement, the two companies had said the parent firms would initially invest $21.25 million over three years.

EARLIER VENTURES

Incidentally, this is not the first time M&M is buying out a joint venture partner. Last September, M&M and its US partner Navistar decided to part ways. M&M said it would acquire Navistar International Corp’s 49 per cent stake in Mahindra Navistar Automotives and Mahindra Navistar Engines for Rs 175 crore.

In 2010, M&M ended a joint venture with French car-maker Renault. The five-year-old venture ended acrimoniously with Renault agreeing to give up its 49 per cent stake.

Similarly, M&M opted out of its maiden car joint venture with Ford Motor by selling its 15.88 per cent equity holding in Ford India. Ford also ended its ties with M&M by offloading its 5.16 per cent stake in the Mumbai-based utility vehicle manufacturer. Early last year, M&M sold its 70 per cent stake in Italian firm Engines Engineering back to promoter Alberto Strazzari. Reasons behind the end to the three-and-a-half-year partnership have remained unclear.

Business Line : Companies News : M&M ends defence joint venture with BAE Systems
 
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Re: Mahindra – The Story of “Rise”.

My view on M&M's products :

Best car ever made : XUV5OO
Worst car ever made : Quanto
Best looking car ever made : Bolero followed by Scorpio
Worst looking car ever made : Xylo (1st gen)
The car which I would like to buy but wont : Scorpio 4x4
The car which I dont want to buy but will : Thar
 
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Re: Mahindra – The Story of “Rise”.

My view on M&M's products :
Worst car ever made : Quanto
Oh oh, but buddy it serves the purpose very well, it is needed for a family like ours!(to carry our weekend lugguage and call a friend to join in)

Has better engine if not worst, doesn't have much of body roll where some people are so much concerned about it(I don't but the reviews).

I agree the plastics are rude, but its more for asking, it does have the VFM tag too.[:)]
 
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Mahindra rolls out 2 millionth tractor from its Kandivali plant

Mahindra rolled out its two millionth tractor from the Kandivali plant, marking a momentous milestone in its history.

The tractor maker achieved the first million in the year 2005, 42 years after the company was established. The second million came in just a short span of eight years thanks to the global expansion of Mahindra’s tractor business.

Currently, Mahindra tractors operates in 40+ countries in six different continents and has a fairly large customer base in the United States, Australia, Chile, Serbia, India, Iran, Syria and many countries of Africa. It has manufacturing facilities in five locations in India and 10 locations outside India.

Mahindra Tractors manufactures tractor models from 15 hp to 90 hp. The company sells over 200,000 tractors in a year through 1,000 dealers worldwide.


Read more: Mahindra rolls out 2 millionth tractor from its Mumbai plant
 

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Re: Mahindra – The Story of “Rise”.

Mahindra & Mahindra to invest up to Rs 800 crore every year in new offerings

Encouraged by double-digit growth on the back of new launches in a slowing market, India's largest utility vehicle maker Mahindra & Mahindra plans to invest Rs700-800 crore every year in new offerings in the future.


Speaking at the sidelines of the new Maxximo Plus mini truck launch, Rajan Wadhera, CEO, technology, product development & sourcing (Auto & Farm Sector), and group executive board member, M&M, said: "New products have played a big role in our growth in the past few years.

We will continue to invest in new products at an average of Rs700 crore to Rs800 crore every year on new products alone, excluding capacity expansion in our automotive business for the next three to five years." M&M has lined up a sub-4 metre Verito, electric car Reva NXR and two to three variants of utility vehicles of existing ones for this year. With the launch of XUV, Quanto and Rexton, M&M expanded its product portfolio and reached out to new customers which brought in the additional volumes.

Going ahead, the company will aim to enter new segments and bring out revamped versions of existing products to excite the market, said Wadhera. ET learns the company has lined up three all-new SUVs in the next three years, which includes a next-generation Bolero, Scorpio and a new micro SUV. It is also considering Korando from Ssangyong and a 0.5-tonner mini truck for the Indian market.

Between April and February this fiscal year, M&M's passenger vehicle sales grew 29% to 2,53,423 units against 1,97,095 units, which saw incremental volumes coming in from XUV, Quanto and Rexton. The small commercial vehicle space too grew by 14% to 1,57,021 units.

To further boost its presence in the LCV space, M&M on Monday launched a refreshed version of its mini truck Maxximo at Rs3.49 lakh, ex-showroom, Mumbai (excluding octroi). Rechristened Maxximo Plus, M&M claims the new vehicle delivers a fuel efficiency of 21 kms per litre and will offer 30% better return than its competitor, Tata Ace.

The Maxximo Plus, developed with an investment of Rs10 crore, comes with a longer wheelbase, has a larger body and delivers more power, claims the company. The vehicle also comes with an eco mode switch, which helps a customer to derive higher fuel efficiency.

Mahindra & Mahindra to invest up to Rs 800 crore every year in new offerings - The Economic Times
 
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Mahindra & Mahindra to take on Tata Motors, launch more mini trucks

After grabbing a sizeable share from Tata Motors in the utility vehicle market, Mahindra & Mahindra is adding more mini trucks to its portfolio in a bid to challenge the dominance of India's leading truck maker by market share.

M&M is working on a new platform, codenamed P601, to take on Tata Motors' Ace Zip and Magic Iris - brands driving the volumes for the largest truck maker in the mini truck space.

M&M is likely to invest 300-350 crore in the platform. The product is likely to hit the market in the first half of 2015 and will be manufactured at M&M's Zaheerabad plant.

Rajan Wadhera, CEO, technology, product development & sourcing (auto & farm sector) and group executive board member, Mahindra & Mahindra, told ET, "There is a gap below Maxximo, which we are exploring. Gio was a product with an additional wheel added to a three-wheeler. We are working on a grounds-up platform to have a product in that space. The development is currently under works and the product should be ready in two years."

Wadhera declined to give specific details on investments or key differentiation from Tata Motors Ace Zip, but said, "We won't have a me-too offering, the product will have a much differentiated proposition. At this stage, we won't like to state what these differentiations are."

While M&M was the first to launch Gio, a 0.5 tonne four wheeler small commercial vehicle and a better cargo mover alternative for three wheelers, it has not managed to get a good response from the market. M&M sells just 400 units a month as against several thousand units of Tata Motors Ace Zip today.

With the new micro truck under development from scratch, M&M sees a much larger potential. The company has mandated its vendors to gear up for 26,000 units volumes in the first year, with the peak potential of 81,000 units in three to five years of its launch.

M&M has a market share of 22% in small commercial vehicle space, with close to 18% share in 0.75 tonne space with its Maxximo selling about 6,000 units on the LTV (Maxximo) platform. The company is the market leader in the pick up truck space with over 50% share in the Bolero and Genio pick up truck space (2-3.5 tonne).

After growing by over 20% in FY12, selling over 53,000 units of Maxximo and Gio, M&M's sales this fiscal (April to January) declined 27.19%. The sales of Maxximo and Gio pick-up truck fell to 32,525 units against 44,669 units.

The new Maxximo plus launched on Monday is aimed at building volumes. However, the company continues to outshine in the higher payload 2-3.5 tonne pick-up truck segment, growing by over 40.65% to 82,893 units in April 2012 to January 2013 period.

In the small commercial vehicle space, M&M posted a growth of 14% to 1.57 lakh units in April to February period this fiscal. People close to the company say it is eyeing volumes of over 2 lakh units in the next fiscal.

The Indian small and light commercial vehicle segment is expected to more than double by 2015-16 and grow at 18.5% compounded annual growth rate for the next five years, according to a research report published by leading research agency Frost & Sullivan called Strategic Assessment of Small and Light Commercial Vehicles Market in India.

Mahindra & Mahindra to take on Tata Motors, launch more mini trucks - The Economic Times
 
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Tool-down strike at Mahindra & Mahindra’s Nashik plant continues

The tool-down strike at Mahindra & Mahindra's Nashik plant, which started on Tuesday evening over new wage settlement agreement, continued on Wednesday disrupting production at the plant. M&M says the strike won't have any impact on immediate sales, as it has adequate inventory to meet the demand.

The facility, which manufactures models like Bolero, Scorpio, Xylo, Quanto and Verito, suffered a production loss of 500 units because of the tool down. On Tuesday, M&M lost 90 units of production. A statement issued by M&M said the company will not have an immediate impact on the sales as it has three-weeks' stock in the pipeline.

"M&M believes in fair treatment and will keep the dialogue going with the union representatives for stoppage of the current tool down and a planned strike so as to reach a mutual agreement," a statement from the company said

Tool-down strike at Mahindra & Mahindra’s Nashik plant continues - The Economic Times
 
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Mahindra bolsters farm tech prosperity by opening world class tractor plant in Andhra Pradesh

Facility is the largest tractor manufacturing plant in India

Synopsis:
  • Invests over Rs. 300 crore in this state of the art facility
  • Spread over 80 acres of land and built up area of 60,000 sq.mt.
  • Production capacity of 1,00,000 tractors per annum
  • Zero discharge plant, 100% utilization of effluent treated plant water
  • Rain water harvesting

Zaheerabad.jpg

March 6, 2013, Hyderabad: The Farm Equipment Sector of Mahindra & Mahindra Ltd., a part of the US $ 15.9 billion Mahindra Group, today announced the launch of its first tractor manufacturing plant in Zaheerabad, Andhra Pradesh. The new plant was inaugurated by the Honourable Chief Minister of Andhra Pradesh, Shri Kiran Kumar Reddy, in the presence of Honourable Dr. J. Geeta Reddy, Minister of Major Industries, Sugar, Commerce & Export Promotion, Government of Andhra Pradesh.

The plant has been set-up at a substantial investment of over Rs. 300 crore will have an installed capacity of 1,00,000 tractors per annum, which can be scaled up to meet additional demand. The world class facility which is equipped to meet international manufacturing standards is spread across 80 acres of land and is built over 60,000 sq.mt., making it the largest tractor plant in India.
“It gives me immense joy and pride to see that Andhra Pradesh has been chosen as the destination for the first tractor plant for Mahindra in south India. The new facility rejuvenates the manufacturing sector of Andhra Pradesh by means of superior technological processes, large-scale manufacturing set up and eco-friendly focus undertaken at the plant. It will not only provide an impetus to industrial growth in the region but will also present significant employment opportunities to local residents. The plant illustrates Mahindra Group’s far reaching vision and is sure to inspire corporate India to reach greater heights”, said Hon’ble Chief Minister, Shri Kiran Kumar Reddy
Mahindra bolsters farm tech prosperity by opening world class tractor plant in Andhra Pradesh

source: mahindra.com
 
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Tool-down strike at Mahindra & Mahindra’s Nashik plant continues
Mahindra’s workmen at Nashik plant call off strike

Mahindra and Mahindra has announced that the tool down strike by employees of its Nashik plant which started on March 5, 2013 at 6:00PM as well as the proposed strike from March 11, 2013 has been called off.

Operation in all shifts is expected to be normal soon. The management and union will continue their ongoing dialogue so as to reach a mutual agreement. The management expects the production loss to be made good.
 
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Mahindra’s Fuel Smart technology may be extended to passenger cars

The Fuel Smart technology which was introduced in the recently launched Mahindra Maxximo + light commercial vehicle could find its place in Mahindra’s passenger cars in future.
The Fuel Smart technology incorporates a switch on the dashboard which allows the driver to select between two driving modes namely ECO and PRO. The PRO mode leaves the engine’s maximum power output at driver’s disposal which comes in handy under heavy load conditions. For normal cruising where all the power is not needed, the ECO mode can be selected which changes the engine mapping suitably to reduce peak power and maximize fuel efficiency.
Mahindra claims that the Fuel Smart technology improves the fuel economy by around 10% in the Maxximo +. When asked whether the technology be available in passenger cars, Mr. Vivek Nayer , chief marketing officer of Mahindra’s automotive sector said, “The technology is with us. So, we can. However, nothing is decided yet. First, let us see the response to this product (Maxximo), then we will decide.”
He also stated that the technology was developed at a cost of Rs. 10 crore and is completely indigenous. Mahindra already has the Micro Hybrid fuel saving Start/Stop system installed in some of its passenger cars. The addition of the Fuel Smart is expected to further improve the fuel economy.


Read more: Mahindra's Fuel Smart may be extended to passenger cars
 
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