Ford Figo Aspire Launched in India (Coverage: Pg.21)


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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

(Cont......d)
Production version of the Ford Figo Aspire unveiled
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Few Observations:
1.) The Figo Aspire sedan looks much better compared to the current crop of the Compact Sedans. This is just my opinion. However, even Hyundai Xcent and Tata Zest look good too.
2.) Overall quality of the car (interior and exterior) should give tough fight the Hyundai. Judging by the pictures. However, need to see the car in person to confirm.
3.) As per various sources, Heard this car will be offered with 6 Airbags which should be a segment first. Also, proves that ford never compromises on the safety front even for budget offerings (cheapest ford sedan). I expect this car to fare well and much better in the crash test too. Though i am unable to confirm this from the pictures.

The front of the car carries forward the ASTONish look. Looks like a smaller sibling to the new Fiesta.
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Front Fog lamps, integrated indicators on ORVMs, Decade old long FM antenna on the front of the roof.
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Nice chrome grill on the front, FORD logo now sits on the edge of the bonnet.
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No double barrel or projector headlamps.
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14" alloy wheels, Apollo tyres.
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Sporty design on the Front Fender, L-shaped rear headrests. Source
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No chrome on the door handles. But a big chrome strip on the boot.
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There is a key hole below the ford logo on the boot.
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No LED on the rear lights. Also, notice the Figo Aspire naming pattern. I am unable to judge if this car will have rear fog lights on both the sides.
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Interiors looks classy with the Beige color and chrome accents applied intelligently. Height adjustable front seats. I see front door speaker fouling slightly with the dash.
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Headlights controls look to be similar to the upcoming ford endeavor. Also, notice the indicator/wiper stalks positioning. They have changed it as per the right hand driving. MID is located on the center console. I think the much talked about the mobile holder option is available for lower variants (wonder where will be the MID for those variants. No MID on them?). The steering Mounted controls are visible too.
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Nice gear lever, 12V socket and USB in front of the gear lever, The AC controls look europian. ICE is somewhat similar to Ecosport and Fiesta. The steering and centre console has piano black touches. I see more than one bottle holder on the front doors (Am i right?). Also, looks like ford doesn't do cost cutting on the seats atleast. It looks excellent. Are the seat belts height adjustable? ORVMs are electrically adjustable though.
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The car looks to have excellent rear space atleast from these pics. Rear arm rest is visible. Also, no bottle holders on the rear doors but there is a bottle holder in the center behind the hand brake. No rear AC vents.
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I feel Ford has prepared well to fight on the hatchback and compact sedan space by opening a new plant and starting production atleast 2 months in advance to avoid domestic supply issues. Now all remains in the pricing. Good Luck Ford.

Image Source
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

It will click 'IF' ford quotes the price rightly. Or else it will be another fiesta same old story. Alas a good package by ford. Zest and dzire will surely be front runner with ford having lot of catching up to do.
As far as I am concerned a car dosent need to be a sales leader to be a good car,
eg the Honda City, Hyundai Verna are sales leaders but they dont have the best ride quality,handling,built quality and feature sets
Its just that the average Indian buyer will fall for something like these and buy it depending on space,prospective mileage,brand etc

I still think the VW Vento/Skoda Rapid are the best C sedans in India as they dont compromise on anything, they do everything good but the brand is something that lets it down, same way If the new Ford Aspire does stay as a true Ford rather than trying to mimick rivals, its sure is a winner, just like the Ford Classic,it was no sales king but it had enough bookings and sold better than even the new facelift Fiesta
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

Very nice and detailed coverage of pictures buddy[clap]. I feel Ford is again ready to hit the segment with a bang just like the Figo and Ecosport did. And as for the Aspire its a proper mini Fiesta I feel. It has got some design roots from the Fiesta and it looks upmarket. Waiting to get my hands on this for a Test drive when it hits Indian roads [:D]. I feel there is a variant for all customers in this car as there are multiple engine and Transmission options for this car. So at every price point there is a Figo Aspire for a customer. But Ford should make sure there is quiet a price gap between the Figo and Figo Aspire. Eg : Bolt and Zest top variants are price around Rs. 30k apart, so customers looking for Bolt top variant extend their budget and will go for a Zest. This should be the case with the Ford twins. I hope Ford is ready to get this segment moving. Good luck Ford.
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

As far as I am concerned a car dosent need to be a sales leader to be a good car,
eg the Honda City, Hyundai Verna are sales leaders but they dont have the best ride quality,handling,built quality and feature sets
Its just that the average Indian buyer will fall for something like these and buy it depending on space,prospective mileage,brand etc
I totally agree with you. But for these OEM'S to prosper one needs to sell the volume. And when the average Indian is concerned, they look for best VFM and check out which car is offering more for their hard earned money. Hence city, dzire, verna are selling in volumes. Ford has got a winner here by balancing both looks and features packed in the car. But as of today's picture if they need it to click in the market, then 'Pricing it correctly' amongst the competition is the key!
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

Attractive design , great safety features (6 Airbags) and good engine options really Ford India done good work. All the best :-)
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

I totally agree with you. But for these OEM'S to prosper one needs to sell the volume. And when the average Indian is concerned, they look for best VFM and check out which car is offering more for their hard earned money. Hence city, dzire, verna are selling in volumes. Ford has got a winner here by balancing both looks and features packed in the car. But as of today's picture if they need it to click in the market, then 'Pricing it correctly' amongst the competition is the key!
I agree with you on that count,
But there are aspects that makes Indian customer buy products
To be frank 90+ % of Indian buyers are brand biased except a few in forums like TAI, etc
90+% of Indians trust Japanese products
Actually what I think is the early onset of Japanese brands and relative cheapness to maintain is what makes them an easy choice not because they are better
The Maruti Dezire is still Indias best selling compact sedan, thats despite the new Xcent being light years better than Dezire , its brand bias, "Maruti right, we can buy it"
They dont even take closer look at other brands

I actually like the policy VW takes for their products, VW sells products for a bit higher cost but the product itself has much much better quality
Ford used to be like that with the old Ford Fiesta back in 2006, by 2010 with advent of Figo they decreased quality of Fiesta and released them as Classic for lower cost which is a good thing in business stand point of view but decreases brand image and perception

As from the pictures and details leaked the new Figo Aspire seems to hit the right spot, its premium enough as well as carries over the DNA as well as has better engines and POWER so this could be Fords biggest hit ever in India hope even better than Ecosport logically but practically I am not sure it will sell anywhere near as Xcent and Dzire and Amaze and Zest, at best it will sell as good as current gen Ecosport, but thats enough, just make a good product let people who buy it understand true quality and DNA of Ford, for the rest how ever Ford may try Indians wont take anything other than what their biased intentions intent to.

Off Topic:
here is Fords 1st Luxury car aimed at the new Mercedes Benz S class, its got a 3.0 twin turbo v6 and is 95% production ready, launch before 2016, sadly it wont make to India, but will make it to China
https://www.youtube.com/watch?v=bPFeZPhv7G4
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

Jaipur: Ford India’s anticipated entrant in the compact sedan arena - Ford Figo Aspire will be launching around mid May, according to the sources. Expect the bookings for the same to begin by May starting. The compact sedan which will be competing with Maruti Suzuki Swift Dzire, Tata Zest, Hyundai Xcent and Honda Amaze was revealed on 26th March at the inauguration of Ford’s second plant in Sanand, Gujarat.
Ford’s existence in India is now nearly over two decades and in this period at various point of time, American manufacturer has been solely dependent on a single product, currently its the EcoSport. With plenty of launches lined for this year, seems like things are about to turn around for Ford’s Indian subsidiary. Speaking of the new Figo Aspire sedan - its coming with several segment first features - smartphone integrating Ford’s SYNC voice activated infotainment system along with safety features like 6-airbags and Ford’s Emergency Assistance.
Mechanically, both the engines will be brand new to the Figo nameplate, Ford has already confirmed Fiesta/EcoSport’s 1.5-liter TDCI DV5 turbo diesel and a new 1.2-liter Ti-VCT; earlier it was expected that the diesel engine will be slightly detuned, but now reportedly the power figures will be similar to that of Fiesta/EcoSport or maybe slightly higher! The automaker also promises that both the engines will be excellenct in terms of efficiency and performance. Moreover, according to few reports, it is also getting a 6-speed dual clutch automatic transmission with the 1.5-liter Ti-VCT motor. Dual Clutch transmission is first in the segment while in segment above also, only VW Vento and Skoda Rapid offers.
Source:-www.cardekho.com
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

I agree with you on that count,
But there are aspects that makes Indian customer buy products
To be frank 90+ % of Indian buyers are brand biased except a few in forums like TAI, etc
90+% of Indians trust Japanese products
Actually what I think is the early onset of Japanese brands and relative cheapness to maintain is what makes them an easy choice not because they are better
The Maruti Dezire is still Indias best selling compact sedan, thats despite the new Xcent being light years better than Dezire , its brand bias, "Maruti right, we can buy it"
They dont even take closer look at other brands
I don't agree with you. 50% of prospective buyers, blindly go with brand value. And 30% look for options and end up with whatever option that fits them. Rest are like you. Who go with whatever you like without having to think a lot about A.S.S, cost of maintenance etc.

I chose Xcent, after working out a lot of other options, extensively TDing CS, Hatch, Sedans and chose one that fits me. I could have chosen Polo, if only it has good rear space and above average A.S.S. So please don't simply blame all. Everyone has their limitation and thought. Just because someone trust or put their faith in Maruthi doesn't mean, he is a brand fan-boy. It can simply be translated as "He don't want to risk anything or pay more for service/spares.". As simple as that. Car stuck in the middle, you can easily find a MS workshop closer. What about VAG twins? What about Renault Sisters?
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

I don't agree with you. 50% of prospective buyers, blindly go with brand value. And 30% look for options and end up with whatever option that fits them. Rest are like you. Who go with whatever you like without having to think a lot about A.S.S, cost of maintenance etc.

I chose Xcent, after working out a lot of other options, extensively TDing CS, Hatch, Sedans and chose one that fits me. I could have chosen Polo, if only it has good rear space and above average A.S.S. So please don't simply blame all. Everyone has their limitation and thought. Just because someone trust or put their faith in Maruthi doesn't mean, he is a brand fan-boy. It can simply be translated as "He don't want to risk anything or pay more for service/spares.". As simple as that. Car stuck in the middle, you can easily find a MS workshop closer. What about VAG twins? What about Renault Sisters?
Sure at least 50% go brand biased naa, specially while choosing cars 90% Indians 1st preference is MS, they just trust it, true its a versatile brand but that dosent make it a better car,thats what I mean, I am talking about the engineering,
Maruti has good cars outside India but for India they sell only the cheap ones,the ones with inferior sheet metal etc,usually European brands dont compromise on things like that,quality of interiors etc might be compromised but not on safety,suspension quality etc,
Why did INCAP name Polo and Figo the only safe hatch backs in India, why No Swift,Why no Etios, why no Brio Why no i10, the reason is simple these cars are engineered better but the general population isnt aware of that, I am not complaining that they all should go for VW,Ford etc but I would like MS,Hyundai, etc to try to incorporate safety and some international quality into their cars sold here ad well, they already has made so much gain in India so its not nearly half as difficult for them to fix these small issues,so my complaint is on those brands primarily not on the buyer who are unknowingly making these decisions.
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

Sure at least 50% go brand biased naa, specially while choosing cars 90% Indians 1st preference is MS, they just trust it, true its a versatile brand but that dosent make it a better car,thats what I mean, I am talking about the engineering,
Maruti has good cars outside India but for India they sell only the cheap ones,the ones with inferior sheet metal etc,usually European brands dont compromise on things like that,quality of interiors etc might be compromised but not on safety,suspension quality etc,
Why did INCAP name Polo and Figo the only safe hatch backs in India, why No Swift,Why no Etios, why no Brio Why no i10, the reason is simple these cars are engineered better but the general population isnt aware of that, I am not complaining that they all should go for VW,Ford etc but I would like MS,Hyundai, etc to try to incorporate safety and some international quality into their cars sold here ad well, they already has made so much gain in India so its not nearly half as difficult for them to fix these small issues,so my complaint is on those brands primarily not on the buyer who are unknowingly making these decisions.
Glad we cleared that up. The strategy of MS in India is simple, make cheap cars and milk money. Hyundai strategy is different. Give better interior, features and remove basic features, with under-powered engine and milk money. And to be frank, this worked out to be quite good. Now it is up to the Germans to get a good name in the market so customer focus can shift towards them.
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

Glad we cleared that up. The strategy of MS in India is simple, make cheap cars and milk money. Hyundai strategy is different. Give better interior, features and remove basic features, with under-powered engine and milk money. And to be frank, this worked out to be quite good. Now it is up to the Germans to get a good name in the market so customer focus can shift towards them.
See the Hyundai has grown by leaps and bounds, look at the international i20, its now same as what we get here, so even Hyundai has grown by much but what about MSIL, the new sedan too isnt great, its OK,
I think MSIL s the brand thats making cheap cars and milking money
Look at Tata even they have improved a lot with the Zest
Now its upto MSIL to improve
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

See the Hyundai has grown by leaps and bounds, look at the international i20, its now same as what we get here, so even Hyundai has grown by much but what about MSIL, the new sedan too isnt great, its OK,
I think MSIL s the brand thats making cheap cars and milking money
Look at Tata even they have improved a lot with the Zest
Now its upto MSIL to improve
All these factors pointed and listed out are definitely reasonable, however I do not think its just the manufacturer's fault of producing cheap cars. But I also do blame the masses like us, who around a couple of years back were just price conscious and used to often overlook the importance of safety, features, and value engineering.

The transformation has to be in the common man, if we demand more, we definitely get more[cheers] And hence I assure from now onwards every manufacturer will think twice, thrice before launching a car in any segment and has to compulsorily focus on the factors like outstanding engineering, quality, customer expectations,etc plus they always need to keep improving with consumer feedback (like our home grown Mahindra and Mahindra does).
 
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Re: Ford Figo Compact Sedan Concept Unveiled (Coverage: Page 3)

^^ Do agree with you. People has to be educated about the safety aspects of car, because as of now, for people, ABS is an luxury option rather than utility.
 
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