You are right but Ford has lost their DNA with new figo and aspire.people buy Ford for handling, performance and built quality ( comfort and mileage are added bonus)
See that people is such a low minority that it wont make any business case here in India,Ford learned it the hard way, remember the old Ikon adverts " the Josh machine", Ford tried hard to make people understand their DNA but since the audience for such cars are pretty darn low, the car eventually had to succumb to practical cars like Accent,etc.
So there is no choice left for Ford, not just here but gloablly they are toning down their mainstream cars charecter,
Even Ecosport is no way near as fun to drive as Fiesta Classic,Ikon,Old Mondeo etc
Our market is heavily over crowded, to make some hay the car maker should make cars depending on market demand, Indian market demands MILEAGE,SPACE,COMFORT, over everything else,so Ford did exactly make their version of what India needs,
I think thats a good idea and shows Ford can blend into customer tastes without completely forhetting their roots, even after Ford has toned down its Figo to somewhat Maruti levels it still feels more fun to drive than Micra,Pulse,Etios,Brio,Verito,etc and on par or slightly better than Swift as well
More over just look at how much value Ford has added to new Figo, its got the highest list of best in class attributes
Best in class engine,mileage,power,boot space,leg room,safety features, all of these and yet priced on par or actually lower than market leader Swift,
Is that easily possible?
No, Ford has done some serious home work this time, new Figo is what India demands from Ford and Ford has given the customer what they wanted,
Could Ford have done better? Of course yes, but for that they should get more confidence from customer, which they have managed with Ecosport, and new Figo and Aspire both selling 1500 range per month is actually a good sign as the number of cars and variety to which they are competing s so large,
I think Ford will come up with a B500 Ford Fiesta, by 2018 and a premium hatch back based on it as well,but before that Ford needs more people to showroom and for that they have launched the nee brsnd building campaign, which will push Figo,Aspire,Ecosport a whole lot
Another brand that follows its heart is FIAT, and we know FIATs position now in India, frankly FIAT is dead in India, are their cars that bad, absolutely NO, but with all great Models like Linea,Punto, they are not even 2% of total volume, just take a look at how much Punto Abrths are sold per month here in India, its less than 10 per month, so now should Ford follow FIATs path and die here in India?