Re: Exclusive! Ford EcoSport Makes Global Premiere: Coverage on Pg.3
Right said Nuvo, +1 to the info.
Ford should price it very competitively as it is largely relaying on Ecosport for india. Ford please learn form Fiesta's market response , though a good car but not been into many homes.
Ford has to learn from Honda's as they were also reluctant to price reduction and adamant on diesel fuel models. But thanks to competition, Honda reduced prices of Jazz, City.. and rest is history. If Honda with Diesel mills for jazz, city , brio, infact for all its product ranges would do wonders for the brand and reposition its stake in indian market.
Make or break: Automakers Ford, Volkswagen, Renault, M&M pin hopes on game-changing upcoming models - The Economic Times
Competition hotting up in sub Suv segment, Ford should launch Ecosport very competitively and storm the market, resulting huge market share. Indian being a huge market where most of the decisions are form word of mouth , hence this would definitely help ford to regain its stance.
Ford look out for Ertiga, Renault Duster, Honda's MPV , GM's Micro Suv, etc learn from your mistakes and run business profitable.