BharatBenz offers value-for-money trucks with a strong focus on Total Cost of Ownership (TCO). Having undergone grueling tests – both at the state-of-the-art test track at its plant and on various Indian terrains, these trucks have been built in with a promise of best-in-class reliability and performance. The proven fuel efficiency of BharatBenz trucks is a major advantage, especially in the current day scenario where fuel prices are sky-rocketing. These trucks boast of fuel efficiency that is a minimum of 10% better, in comparison to existing products in the market.
The Heavy-Duty Trucks, based on the Mercedes-Benz Axor platform, have been localised to suit specific needs of Indian customers, featuring a six-cylinder engine with 230 HP (170 KW). in all three variants. The trucks introduce a host of industry first features to enhance Safety & Performance. They boast of features like the intelligent-unitized-fuel-injection system, balance-type rear suspension and inter-wheel differential in the haulage trucks and inter-wheel/inter-axle differential locks in the construction trucks, the unique “Engine-Brake” system, to name a few.
Mr. V.R.V. Sriprasad, VP, Marketing, Sales & After-sales, DICV, said: “BharatBenz trucks will now be available through a state-of-the-art dealership network. This network will offer complete sales consulting, 24X7 after-sales service with advanced interactive vehicle diagnostics, roadside assistance for best service reach, leading to the lowest turnaround time in our workshops. These dealerships will also provide tailor-made financial services/service packages – ensuring comprehensive attention to our customers - all under one roof. LOI’s have already been issued for setting up these facilities in over 100 locations in the country, covering the most prominent trucking routes and hubs. BharatBenz dealerships are already operational in South and Western regions, and will open facilities in the north and east in the coming weeks”.
“Importantly, we have focused on enhancing the value to our customer by offering a significant fuel efficiency advantage and aggregates engineered for long lifespan and longer service intervals. This, in turn, will reduce the operational cost and keep the trucks performing at full potential for longer periods of time, thus enhancing their useful life in our customer’s fleet” he added.
Backed by the financial power and expertise of Daimler’s financial arm - Daimler Financial Services - customers will benefit from the captive financier under the name of ‘BharatBenz Financial’. BharatBenz Insurance, India's first Branded Commercial Vehicle Insurance, offers cashless facility including zero depreciation and a host of other value-adds. This integrated approach will offer the customers the combined benefit of products and financial services under one roof, making ownership a hassle-free experience.
BharatBenz also has tied up with four leading Indian financial institutions – HDFC Bank, ICICI Bank, Sundaram Finance and Kotak Mahindra Bank Ltd., who will offer tailored financing solutions for customers. Additionally, several other banks & NBFCs have also approved BharatBenz products with attractive terms & conditions. Cholamandalam, SREI, Magma, IndusInd Bank, Axis Bank, YES Bank, Reliance Capital, Shriram Transport Finance, L & T Finance, to name a few.