Can FIAT Re-Establish Itself in India?
- Thread Starter RSM
- Start date
^^ Raja, Yeah true. But it failed to establish emotional connect with people. India is a land of emotions. Be it automobile, movies or any other product. People search for emotional connect; which was missing in Fiat's adds. So from this perspective, liked the present add. It has a touch of emotional connect and legacy to it.
'Admiration guaranteed' was more of Italian flair; the present add combines Italian flair with Indian touch of legacy.
Tasting the Italian delight with pickle![[:D]](https://www.theautomotiveindia.com/forums/images/smilies/Big%20Smile.gif "Big Smile [:D]")
'Admiration guaranteed' was more of Italian flair; the present add combines Italian flair with Indian touch of legacy.
Tasting the Italian delight with pickle
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Saw a full page FIAT ad in TOI and also saw the TV ad. First time I felt FIAT made ad that seems to be good.
I also saw full page ad and yesterday night while watching TV the ad was also being aired. It seems FIAT started to take the things seriously.![[clap]](https://www.theautomotiveindia.com/forums/images/smilies/Clap.gif "Clap [clap]")
^^ Raja, Yeah true. But it failed to establish emotional connect with people. India is a land of emotions. Be it automobile, movies or any other product. People search for emotional connect; which was missing in Fiat's adds. So from this perspective, liked the present add. It has a touch of emotional connect and legacy to it.
'Admiration guaranteed' was more of Italian flair; the present add combines Italian flair with Indian touch of legacy.
Tasting the Italian delight with pickle
'Admiration guaranteed' was more of Italian flair; the present add combines Italian flair with Indian touch of legacy.
Tasting the Italian delight with pickle
![[;)]](https://www.theautomotiveindia.com/forums/images/smilies/Wink.gif "Wink [;)]")
You mean chicken pasta achari
![[lol]](https://www.theautomotiveindia.com/forums/images/smilies/Laugh.gif "Laugh [lol]")
Btw, here is the exterior pic of upcoming FIAT Caffe in Bangalore.
Attachments
@ RK, this place is near to domlur flyover.
@carfreak, Thanks for sharing the pic.
@carfreak, Thanks for sharing the pic.
KHT Fiat Caffe's official opening has been scheduled on May 13th. They are mostly organising it during evening so that it shall be convenient for auto enthusiasts to attend. Shall post the official brochure soon.
It shall be 3rd Fiat Caffé in India and first one down south![[thumbsup]](https://www.theautomotiveindia.com/forums/images/smilies/Thumbs%20Up.png "Thumbs Up [thumbsup]")
It shall be 3rd Fiat Caffé in India and first one down south
I think they have now become aggressive and trying to make people trust them. Its a good move and exactly what Fiat VP Mr. Saurabh Shrivastav was telling us in the meeting we had with him recently.
Business Standard has published an interesting interview with Nagesh, President and M.D, Fiat Chrysler India. Here are some highlights:
> Fiat India soon considering joining SUV bandwagon.
> They’re looking to double their market share and car sales per annum.
> Nine upgraded products coming up. Four from Fiat, four from Jeep and one from Abarth.
> Fiat wants to revisit old customers located in smaller cities like Ahmedabad, Surat, Baroda etc.
Full interview: We want to approach our old customers in smaller cities: Fiat | Business Standard
Drive Safe,
350Z
> Fiat India soon considering joining SUV bandwagon.
> They’re looking to double their market share and car sales per annum.
> Nine upgraded products coming up. Four from Fiat, four from Jeep and one from Abarth.
> Fiat wants to revisit old customers located in smaller cities like Ahmedabad, Surat, Baroda etc.
Full interview: We want to approach our old customers in smaller cities: Fiat | Business Standard
Drive Safe,
350Z
The million dollar question is would you buy a Fiat ?
Sure we all are fans of then way fiat tunes it cars for driving pleasure, but when the time comes we choose Japanese over the Italians.
Punto and Linea where great cars, but poor built quality and brand FIAT kept away buyers or was it something else ? Initial sales where never a problem with FIAT, Palio sold like hot cakes even UNO AFAIK but then there is a lull that follows. Previously people blamed Tata's but prior to Tata also they weren't doing any good.
This bring me back to an important question. Where is FIAT going wrong ?
Few insights that i may give in
1) pricing of spare parts : an chrome strip on front bumper of Linea cost 3.4k that should alone explain the concept of pricing by FIAT
2) Bad resale value : i know mfg companies have little control over this, but FIATs do extremely bad in second hand market. Even HM's vehicles fair better
Sure we all are fans of then way fiat tunes it cars for driving pleasure, but when the time comes we choose Japanese over the Italians.
Punto and Linea where great cars, but poor built quality and brand FIAT kept away buyers or was it something else ? Initial sales where never a problem with FIAT, Palio sold like hot cakes even UNO AFAIK but then there is a lull that follows. Previously people blamed Tata's but prior to Tata also they weren't doing any good.
This bring me back to an important question. Where is FIAT going wrong ?
Few insights that i may give in
1) pricing of spare parts : an chrome strip on front bumper of Linea cost 3.4k that should alone explain the concept of pricing by FIAT
2) Bad resale value : i know mfg companies have little control over this, but FIATs do extremely bad in second hand market. Even HM's vehicles fair better