After getting some much recognitions and awards, why they are not able to sell this car? Tata's sales and marketing team is really demotivating the brilliant design, build, packaging team's efforts. They cannot sit inside and sell this car. They have come out in every crowded place (sorry.. not just malls) and display this car to change the perception among customers. They have to prove it is not a regular tata product. It need highly energetic leadership, strategy, planning and execution. They are lacking it. What to do? Same is the case with new Nano as well :(