Well many are /already have voted for Zest. But there are many who complain as to why its Zest and why not City or i20Elite.
I feel given that i20 and City are already based out of older siblings and much have been borrowed from earlier version, Zest is an all new car. To top that, Zest has included features which none other cars in the segment has till now. Loaded with many first in segment features, and that too at a very economical price, (infact lower that the entire competition is a compelling proposition.
People will argue on the numbers that Zest is not doing is primarily that Zest has to fight a very big hurdle which rest of the cars dont have. "Perception". Infact City and i20 has benefit of the brand and the older versions where as Zest has to fight perception of the Tata brand. As I had mentioned long back in my posts, Zest will not see bumper opening the rest of the cars see due to this main reasons. Niether will any new cars being launched by Tata for atleast somemore time. Once the word of mouth positives are spread in the market in general, the sales would increase. For Zest it began slowly with dip in Dec but should be able to see decent numbers in this month figures. I anticipate that Zest may post its highest monthly sales in this month.
Thus to me, since Zest as a car which is believed to be make or break car for Tata and has managed to live up to the expectations and the hype, and has managed to show ray of hope for Tata (which is a very big deal for any manufacturer) is definitely to me a Car of the year.