.Yes in the month of July it has seen this increase . But if you check year on year basis
mahindra xuv = 49% decline .
Safari/ storme = 30% decline .
Year on year basis shows a major negative shift in xuv figures actually . Even if you bring " product cycle " chart , it is obvious that the product cycle is ending relatively soon for xuv .
When we bring in the 'product cycle', dont forget that the XUV was launched way before the Storme. So it is expected that the XUV will hit the decline stage sooner than the Storme.
And is 2000 odd number export included , mahindra sells their xuv in South Africa , Europe and some South American countries too ?
AFAIK, the source includes domestic sales only.
What position tata motors is exactly it hardly matters for consumers . And I think chances are they might even hit the bottom more . Until and unless some new cars are launched the situation won't change soon .
Tata at one point for time was at No. 2 position. From there, they have slowly and steadily slipped to No. 6. From a consumer's point of view, I would not like to see the biggest automotive giant of India slipping down like this, simply because I have huge expectations from it. Some day, I want both Tata and Mahindra to be in the top two positions. M&M is slowly improving, but TATA has till now not shown any such signs.
Beside something drastic actually along with tata even mahindra needs to do because even their new launches are doing nothing for the company
Quanto -347
Vertio/vibe -344 / 683 .
Refreshed Xylo -1070
+10. But as of now, it is TATA who is in dire need of a rescue.
forget beating maruti and Hyundai .
If you see the situation from other side its not hard for Honda and Toyota to actually beat mahindra at the 3 rd position the difference is just odd 4,000 cars .
next year Honda will come with their
new MUV ,
new jaaz ,
mini SUV and
new city (all mentioned cars are in diesel option too )
and IMHO it can easily break the odd 4,000 figure between them and mahindra with their new launches infact even zoom past them .
What new models is mahindra going to launch next year ? New Mini SUV ? If yes then it has to compete with marutis xalfa , hyundais mini SUV , tatas mini SUV , ford ES .
You are right, some day M&M will slip down from the 3rd position but then they have always been a UV manufacturer till now (barring the Verito). I personally would want them to stick to the UV segment (which is their forte), even if that means slipping down a position or two. On the other hand, TATA has a wide range of product portfolio - right from the Nano to the Indica to Manza to Sumo to Safari and finally Aria.
Tata was not able to leverage the overall reputation and trust which people have for tata group in India for their motor division .
And same with mahindra , with 60 years of expreince in making jeeps they yet have not figured out how to make a nigggle free car .
Yet, the "trust" factor which you are talking about lies more in M&M's products. I recently did a survey for my MBA project and the biggest problem with TATA's products is that people dont 'trust' them. Mind you, like all other surveys, mine is based on a small sample size too, but then that is a representative sample of the entire Indian market. So it is entirely unto you to believe the survey or not.
When we talk about M&M's product, it is only the XUV which has shown niggles. The Scorpio, Bolero and Xylo were considered very reliable. Please ignore the few one off cases. But when it comes to Tata, the issues started with their first generation Indica, was carried forward to the Safari and the infamous DICOR engine, then the Manza and the Aria too. The most reliable TATA ever made has been the Sumo. Some owners may jump in to say that their cars have done so & so kms and had never had an issue. Good, but I am talking on a larger scale.
My survey asks a question in the end - which among Tata and M&M will you consider for your next purchase? 80% said M&M. That's a huge difference.
Please note, all the above are my personal observations only.
Talking about reputation regarding mahindra and tata is like comparing a man with 3 fingers and 2 and half fingers when actually fact remains both are handicapped .
True. But when we are comparing two companies, it is always a relative comparison.
Normal public ( non internet savvy ) treat both at same level .
I have found out that its not really true.
Infact, forget the surveys. Even in my day to day encounters, I have met more people who trust M&M more than Tata when it comes to their cars. Of course, you may have different experiences.
Lets not go very far in deciding fate of tata motors just so early .
I am not deciding TATA's fate here. Touch wood, it would be one of India's best manufacturer some day. But as of today, I cant just see that happening. That is the reason I said I am awaiting for a drastic change.
Where as I noted exactly the opposite when I stepped in M & M. I am not surprised at the sales figures TATA down trending by 58%. For M & M there could be several reasons for slighter (9%) dip in their sales, could be launch of Ecosport, Audi masam to name a few. One would still surprise how could M & M able to sustain their volume despite so many issues (Brakes, Clutch, Electronics, bumpy rides) a million $$$ question to me at the moment!
As I said, I have personally observed that people trust M&M more than TATA when it comes to their automotive division. Others may have different observations.
Inspite of the niggles in the XUV, people still want to buy the XUV because M&M has done a consistent improvement in the product since the day of its launch. Most of the issues were with the products of the initial batches. Secondly, I have heard and read umpteen cases where people had issues in their XUV and M&M has been more than supportive to help them out, sometimes doing the extra bit to satisfy the customer. Members here in this forum say that it is the duty of the company to do that and they are not doing anything special. Agreed, but then that is where people's perception of a brand changes. As of today, inspite of the niggles,
most of the XUV owners are happy with their vehicles. That is because of the customer service of M&M.
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