Tata Motors: The Story Of Epic Journey


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Re: The Story of Tata's Epic Journey from Trucks to Aria

Tata Motors to increase Korean auto parts import

The Indian automobile giant Tata Motors will reportedly source more auto components from Korea that are both good in quality and more cost-effective than those imported from the US, Europe and Japan. According to a report in The Business Line, Tata Motors is also actively encouraging Korean auto parts makers to set up base in India, either independently or through joint venture with local partners, to offset the rising labour cost in Korea.

The report quoted S.B. Borwankar, Executive Director, Tata Motors as saying that these parts are around 10-15 per cent cheaper than Japanese components of the same quality. During FY’13, the company expects its Korean imports to be valued at $85 million against $70 million during FY’12. Currently Tata Motors’ total imports stand at Rs 2,000 crore, with China being the number one supplier followed by Korea. “We want to increase imports from Korea and other South-East Asian countries like Vietnam, Thailand and Indonesia by 20-25 per cent over the next two to three years,” he said

Tata Motors to increase Korean auto parts import | wheelsunplugged.com
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Tata Motors to increase Korean auto parts import. Currently Tata Motors’ total imports stand at Rs 2,000 crore, with China being the number one supplier
Now here is the reason why Tata cars have reliability issues. What are they importing from SE / E Asian countries? Electronic components mostly?
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Tata Motors global sales at 102,337 vehicles in November

Tata Motors Ltd, part of the salt-to-steel Tata Group conglomerate, reported global wholesale sales of 102,337 vehicles in November.

Sales at its key Jaguar Land Rover subsidiary stood at 34,649 vehicles during the month. Overall passenger car sales stood at 53,089 vehicles, the company said in a statement.

It sold 49,248 commercial vehicles during November. Tata did not give figures for the same month a year earlier.

Tata Motors global sales at 102,337 vehicles in November - The Economic Times
 
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Tata Motors To implement Austerity measures to tackle Industrial Slowdown!

Today ET Now has published this article which describes about Tata Motors implementing austerity to cut down costs.Some of the measures are :

1.Cut down travel expense.

2.Interactions via technology than face to face interaction.

3. Curtailing production operations.

4. Curtailing certain spens on product development.


Here is the link to the full article:Tata Motors implements austerity measures to tackle dwindling revenues - The Economic Times


Definite tough times for Tata.Lets see how they come out of it!!
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

TM is hit by the slump in truck sales. Very sad to see the company in anguish. Don't think the Storme has taken the market by Storm; I haven't noticed any reports in the newspapers about the no of bookings. Let's wait and see if a diesel Nano brings back the smile on their faces. Most importantly, TM should seriously consider a quality audit by a reliable external party.
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Here is one very interesting interview from Tata MD Dr. Karl Slym,this man is a genius:‘We have the armoury; we need to use it wisely’ - Tata Motors - Tata group

Another interview of JLR hear Dr. Ralf Speth:‘Good products are the best way to ride out a storm’ - Feature stories - Tata in the UK


Few excerpts from the first interview:

What has the settling-in period been like since you took over as chief executive?
It is important for me to understand the ground reality before I start to give Tata Motors the ‘Karl Slym direction’. So I have spent most of my first three weeks in the company with dealers and customers and with our employees in the factories. I have had two days in Mumbai with the dealers and customers, both sales and services. I met our deal


Tata Motors had set out to overhaul its sales organisation in the passenger car business. How much success have you had with this task?
We had no head of the passenger car business for some time. Our head of commercial vehicles sales had been helping with the passenger car business. Now we have Ranjit Yadav as the new head of the passenger car business. He comes from Samsung and he’s customer focused and has a non-automotive background, bringing a fresh approach. And then we have brought in Neeraj Garg as head of sales.
ers and customers in Pune, Jamshedpur, Delhi and Sanand. I have also spent time with our engineering and design teams so we know the plans for the future. That has been the focus of settling in. The important thing for me is to understand what our employees and customers think of the company, how we are projecting ourselves in the marketplace, and the relationships with all of our business partners, our unions, our suppliers, etc.

Is the responsibility pretty much what you expected?
Some of the responsibilities are expected, similar to those of any company. But it looks like we have more of an opportunity if we work as one team rather than as separate units, such as the commercial vehicles business, the passenger car business, the Sanand plant and the manufacturing division. I see an opportunity to get our employees and business partners really focused in one direction. The first letter that I sent out to all employees, dealers and suppliers emphasised the need for a customer-centric focus. Unless we have satisfied customers, customers who believe in us, we won’t have a successful road at the end of the day.

The year 2012 has been a drag for Tata Motors. Is it any comfort that this has been mainly due to factors beyond the company’s control?
The world is in an economic downturn but we need to make sure that our performance is equal to or better than that of the competition. We must quickly recognise when things are not going as we expect and do something about it rather than wait too long and find that the road ahead is too steep.

The good news is that in the last month the commercial vehicles team has been able to show good improvement. I encourage the team to treat new competition as an opportunity, not as a threat. When somebody else comes up with something different, it gives us a chance to look at ourselves critically and identify what we should be doing to be able to compete and reposition ourselves correctly rather than allow our dominant market share to make us complacent.

How do you plan to reclaim the market share that has been lost?
We shouldn’t have an incorrect and short-term reaction to our position. We should, of course, be bothered that this has happened over a period of time; it didn’t happen in one month. The gap has been closing over a period of time and, finally, the leading competitor was able to nudge ahead in that month. There won’t be an immediate reaction to take that position back.

My aspiration is to be a strong second player and there is no reason why we can’t go beyond that and be a leader domestically. But that cannot be done by going with some crazy marketing idea; it’s about building strong products and having a strong customer focus. That’s what we can build our future on. That will be the way to reclaim what we deserve and be a strong number two. And why not challenge number one? We have everything in our armoury to do so; we just need to be able to use them wisely. As ‘Team Tata Motors’ we can get it done.

How is Tata Motors dealing with the global recessionary trend?
We have an aspiration to grow globally. Stepping into markets like Europe is more difficult since it is going through a fairly extended recession. It’s important to be strategic in new markets. We must know the strengths of our products, the linkages between our country and the export destination. Recessions don’t last forever; we need to be smarter now in our entry strategy and timing so we can have a good proposition in the countries we want to enter.



Tata Motors had set out to overhaul its sales organisation in the passenger car business. How much success have you had with this task?


We had no head of the passenger car business for some time. Our head of commercial vehicles sales had been helping with the passenger car business. Now we have Ranjit Yadav as the new head of the passenger car business. He comes from Samsung and he’s customer focused and has a non-automotive background, bringing a fresh approach. And then we have brought in Neeraj Garg as head of sales.
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Ratan Tata apologises to Prime Minister

Tata Group Chairman Ratan Tata has dubbed as "completely untrue" critical comments against Prime Minister Manmohan Singh attributed to him in an interview and apologised for "any embarrassment" that the "misrepresentation" may have caused to him or the government.

"I have always been one of your greatest admirers and supporters," Tata has written to Singh who responded by saying that those in public life "inevitably face" criticism and it should be used constructively to guide the government.

Mr Tata, who will step down on December 28 to take over as ‘Chairman Emeritus’ of Tata Sons, has conveyed to Singh his "sense of shock at reading the completely untrue, sensationalised headlines and reporting of a recent interview" to the Financial Times of London.

In his letter dated December 10, he referred to his press statement issued on December 8 and said he had clarified that "I have neither 'lashed into the Prime Minister', 'rapped India' nor 'warned government of inaction'."

Enclosing transcript of the interview to show he never criticised the Prime Minister, Mr Tata has told Mr Singh, "I have always been one of your greatest admirers and supporters, publicly and privately.

"I have valued your trust and confidence at all times and I was very deeply aggrieved to have a publication of the repute of Financial Times of London misrepresent the comments of my interview with them and be the cause of any misunderstanding between you and me."

Thanking Mr Tata for his "kind words and support" expressed in the letter, Mr Singh responded on December 12, "I have always believed that those in public life should be able to make constructive use of the criticism that they inevitably face about some of their actions.

"Even as such criticism should persuade us to introspect about the path we are following, it is our conviction that should necessarily guide us forward."

Mr Tata has said the "purpose" of his letter to Mr Singh was to "clear my position with you".

"You have been someone I greatly respect and the last thing I would want would be a misunderstanding between us, created by an opportunistic journalist reflecting his personal views and that of his newspaper.

"I can only apologise for any embarrassment that this media misrepresentation may have caused you or the government," he said.

source:Ratan Tata apologises to Prime Minister - NDTVProfit.com
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Few excerpts from the report:Ratan Tata: A journey in four stages - Livemint

The story of the Tata group and Ratan Tata over the past 20 years is one of growth and competition, productivity and efficiency gains, and globalization and innovation. The Tata story is replete with run-ins with the establishment and the political opposition, and failures and frustrations. And, in some ways, it is the story of India itself, only with a happier ending.

“In my personal view, when JRD saw this scramble among the company chiefs to succeed him and the unpleasant innuendos that surfaced, he may have appointed someone who understood the Tata ethos, which was always very important to him; and, perhaps, he thought Ratan Tata was someone who could uphold this ethos,” Piramal said.

Tata himself sees the re-establishment of the group identity as one of his achievements. In the interview that was posted on the group’s website, he said one of his most satisfying moments as chairman was the welding of “the organization together in a more cohesive way than it had been in the past, that it was able to identify itself more as a group”.
In many ways, the Indica started a trend in the Tata group. Every year since, Ratan Tata has feted individuals or teams that have worked on an interesting project even if it didn’t succeed, under a programme called “Dare to Fail”.
The same retirement rule that saw some of JRD’s satraps leave the group will mandate Tata’s retirement as well. “Some people have suggested that the retirement policy should not apply to the chairman,” Tata said in his interview on the website. “I have always believed that you don’t make exceptions for yourself. So I took the view that the rule should apply to me too. I realize that I have to live by the rules that I have set and step down when the time comes. And that time has come.”
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

JLR's success masks Tata Motors' failure

JLR accounts for nearly two-thirds of revenue and 90 per cent of consolidated profit. It also helped the company de-risk its finances from the vagaries of the commercial vehicle business.The JLR success, however, masks Tata Motors' failure to connect with Indian car buyers, increasingly shifting to its rivals. Fixing this will be top priority for Cyrus Mistry, the new chief, given the amount of financial and strategic capital invested by Tata Sons in the company over the years.
read more:JLR's success masks Tata Motors' failure - Rediff.com Business
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Tata to fund Fiat's finance arm

The Tata Group's association with Fiat would continue even after the Italian car maker goes solo in India from April.

Tata's financial arm Tata Capital will invest in a new entity being launched by Fiat to finace customers to buy its cars as the company plans to expand its markt share.

“We hope to launch Fiat Financial Services India by April 2013. Tata Capital will be making the required investments on our behalf for this entity that will offer financing of Fiat vehicles for customers and offer our supply-chain customised financial solutions,” Enrico Atanasio managing director of Fiat Group Automobiles India was quoted as saying to Financial Chronicle.

Fiat has announced that it would set up a financial arm in India from April. It is joining other auto companies s such as Tata Motors, Volkswagen, Audi and Skoda to set up arms to finance customers to buy its cars.
 
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