MG Motor Shores Up India Game Plan

[Nairrk]

MG Hector digital showroom launched in Bangalore – Video

There’s now a digital MG Hector digital showroom. And no it’s not a digital experience in parts but in every aspect. There’s no cars on display. The MG Hector digital studio is an embodiment of visual immersive technology. All who step in will experience 360-degree tour of MG Hector and other MG cars.

The digital studio is but obviously smaller than a regular size showroom since there are no cars to be showcased. This one spans 600 sq ft, way smaller than a regular automobile showroom. And welcomes customers in a way that’s without pressure.

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[Nairrk]

MG Maxus D90 7 seater SUV India launch 2020 – Bigger than MG Hector

MG Motor is eyeing to dominate the SUV space in the country. After launching the Hector, it is all prepared to bring the eZS SUV, which will be company’s first electric offering in India. However, its R&D team seems to be working upon the next set of launches already. Recently, a test mule of the Maxus D90 was spotted testing. It is expected to be launched later in 2020.

MG is expected to launch the Maxus D90 with two engine options. The petrol engine will mostly get carried along from international markets, however considering the diesel frenzy customers of large SUVs, MG will mostly include a 2 litre diesel motor as well

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[Nairrk]

MG Motor India Installs First Fast Charging Station For EVs In Gurugram

MG Motor India is gearing up to introduce the ZS EV in the country in December, and ahead of the launch of the upcoming electric SUV, the carmaker has installed its first fast charging station in the country. The new 50 kW DC fast charging station is located at the company's flagship dealership in Gurugram, and has been installed in collaboration with Finland-based clean energy major Fortum.

Under the partnership between MG Motor and Fortum, the latter has installed four public 50 kW fast charging stations located in South Delhi, West Delhi, Noida and Gurugram. In addition, six more public 50 KW DC fast chargers have been installed at MG's dealer locations in Mumbai, Bengaluru, Hyderabad and Ahmedabad. MG says the smart chargers can be accessed by an EV user owning vehicles compatible with CCS/CHAdeMO charging standards and by registering with Fortum Charge & Drive India through its mobile app.

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[Nairrk]

MG ZS Electric SUV Pre-Bookings Commence at Rs 50,000

MG Motor India has commenced pre-bookings for its upcoming ZS electric SUV at Rs 50,000 in India. The car is slated to be launched next month and the company has already planned in setting up vehicle charging stations in major cities across India. The ZS electric SUV will be the company's second offering in India after introducing the Hector SUV earlier this year. While we are dark on details about the India-spec variant, the car is said to retain most of its features from the foreign markets.

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[Nairrk]

MG Hector mobile showroom launched – To reach new customers

One of the fastest growing car brand in India, MG Motor announced the launch of a mobile showroom today. The all new MG Hector mobile showroom on wheels will take the brand MG Motor to new markets / cities across the country. This will no only help MG increase their brand awareness in India, but will also bring in new customers to the brand.

The mobile showroom, a 45-feet trailer, showcases the Hector, India’s first internet car, and offers a similar experience like other MG showrooms across the country. It showcases the brand’s British heritage with focus on digital-led experiences. It consists of an interactive digital terminal through which visitors can experience the HECTOR, choose its accessories and configure the car as well. Watch the detailed video below.

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[Nairrk]

MG Motor India Partners With Exicom For The Re-Use Of Electric Vehicle Batteries

MG Motor India is all set to launch the ZS EV in the country in January 2020, but meanwhile we will see the car being showcased in the country on December 5 2019. But ahead of its launch in the country, MG Motor India is making sure that it has the infrastructure ready so that customers of the ZS EV do face any challenges with the electric car. While the company is already setting up fast chargers with its partners Fortum, the company has now partnered with Exicom Tele-Systems for second-life use of ZS EV batteries. Under the partnership, Exicom plans to re-deploy MG ZS EV batteries at the end of their life with the car and put them through a controlled process of evaluation, disassembly, and repackaging to design custom battery packs for non-automotive applications.

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[Nairrk]

MG Motor India Installs 10 DC Chargers At Its Dealerships

MG Motor India is gearing up to launch its first electric vehicle- the ZS EV in India this month and wants to assure its customers of their charging requirements. Ahead of the launch, the Chinese carmaker has already installed DC fast chargers at 10 of its dealerships across the country. So now, along with its Gurgaon based flagship showroom, dealerships based in West Delhi, Lajpat Nagar (South Delhi), Noida, Mumbai West, Thane, Bengaluru ORR, Bengaluru Electronic City, Hyderabad and Ahmedabad have been equipped with fast chargers.

The 50 kW DC fast chargers are good to charge a ZS EV up to 80 per cent in just 50 mins while it takes up to 8 hrs to fully charge the vehicle using home based AC chargers. The service can be availed 24x7 at all MG Dealerships where the chargers have been installed and MG Motor will expand the network eventually, as the demand for EVs will increase.

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[Nairrk]

MG to launch ZS petrol in India

With the launch of the ZS EV and the favourable response to the car, MG has also decided to launch a petrol version of the SUV. The engine in question is a 1.0-litre direct-injection petrol unit that puts out 111hp and 160Nm of torque. Just about enough to give the midsize SUV decent performance, the ZS has a claimed top speed of 180kph and a 0-100kph time of 12.4sec.The engine, however, is said to be quite responsive, with an impressive torque delivery. Also smooth-shifting is the 6-speed automatic gearbox that the car is likely to be specified with when it gets here.

The ZS petrol isn’t expected to hit showrooms until early next year, so we could likely get the mildly facelifted version, which will also come with sportier, and better-specified interior. Insiders, in fact, quality levels in the cabin are a bit of a step up, compared to those on the ZS EV.

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[Akash1886]

MG Motor India strengthens its retail presence; inaugurates its Guwahati showroom

The carmaker announces its foray into the North-East markets; to open 2 more centers in the region by the end of 2020

Gaurav Gupta, Chief Commercial Officer - MG Motor India and Rishabh Himmatsinghka, Dealer Principal, MG Guwahati at Showroom Launch
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Guwahati, Feb 26:

Underlining its commitment to completely redefining the car buying experience in the North-East markets, MG Motor India has today announced the grand opening of its first showroom at NH-37 in Guwahati. The carmaker will further strengthen its market presence in the North-East region with two more centers slated to be operational by the end of 2020.

Built over an area of 3,000 sq. ft., the showroom shares the overall look and feel of the carmaker’s futuristic customer approach, while also reflecting its British heritage. The showroom is accompanied by a 10,000 sq. ft. modern service facility to cater to the requirements of its customers.

With the inauguration, the carmaker now has a total of 206 centers across India and aims to boost its retail presence to 250 centers by June this year.

Commenting on the inauguration, Gaurav Gupta, Chief Commercial Officer – MG Motor India, said, “The Guwahati showroom marks MG’s entry in the North-East. Partnering with Mr. Rishabh Himmatsinghka will help us further reinforce our brand philosophy and deliver superlative customer delight in line with the demands and requirements of new-age customers in Assam. As a sign of our strong commitment to the region, we have identified two more regional markets already and will be looking to open additional centers in these catchment areas by the end of 2020.”

Speaking on the inauguration, Rishabh Himmatsinghka, Dealer Principal, MG Guwahati said, “We are proud to associate with MG, a future-forward and pioneering brand in the automotive space, and the tech-driven proposition that it represents. MG Guwahati will utilise the carmaker’s strong British heritage and promise a fresh automotive experience to all visitors. With the showroom also coming equipped with advanced digital capabilities, it will set the benchmark for a differentiated automotive retail experience in the region.”

The brand-new showroom has been designed under the brand’s philosophy of “Emotional Dynamism”, which combines contemporary brand elements and slick colour palettes. On the exterior, the front fascia of MG’s dealerships adopts a unique façade grill signifying the confluence of the sky and the earth. Inside, the store perfectly demonstrates the brand’s experience-first approach that aims to captivate all the 5 senses of its prospective customers through intelligent and creative elements like big LED configurator wall.

About MG Motor India

Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans. MG has evolved into a modern, futuristic and innovative brand over the last 95 years. MG Motor India has commenced its manufacturing operations at its car manufacturing plant at Halol in Gujarat.

Regards
Akash

 

[Akash1886]

MG ZS EV off to a flying start; retails cross 150 units in its debut month.

New Delhi, March 1, 2020:

MG Motor India today announced that it has recorded a total retail sale of 1376 units in February 2020. This includes 158 units of ZS EV, the carmaker’s latest India product and the country’s first pure electric internet SUV, representing a strong demand for cutting-edge EVs in India. The ZS EV was launched at an introductory price of INR 20.88 lakhs (ex-showroom, New Delhi) and has already received 3,000 bookings till date – outpacing the total number of EV cars sold in India in 2019.

Commenting on the sales performance during the month, Rakesh Sidana, Director – Sales, MG Motor India, said, “The MG ZS EV has received a stupendous response in its debut month, with over 150 units delivered to our customers already. Our customers are delighted with our holistic EV approach, which includes the installation of a home or office charger even before they receive their vehicle. We will continue to focus on furthering the cause of EVs month-on-month and delivering superlative customer delight to our customers.” he added.

“Meanwhile, the unforeseen coronavirus outbreak has severely affected our European and Chinese supply chains, disrupting our production and impacting our sales in February and will continue through March. We are working towards stabilising the situation and are hopeful that reasonable normalcy will be restored by the end of March,” he added.

MG Motor India currently has 206 centers across India and aims to further strengthen its Network to 250 centers by the end of March 2020. MG HECTOR has emerged as the segment leader in the C-SUV segment, with nearly 20,000 units sold in the last 8 months since its India launch. Bookings for the HECTOR, India’s first internet car, have crossed 50,000 units.

About MG Motor India
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans. MG has evolved into a modern, futuristic and innovative brand over the last 95 years. MG Motor India has commenced its manufacturing operations at its car manufacturing plant at Halol in Gujarat.

Regards
Akash

 

[dr_vm]

MG Motor India strengthens its retail presence; inaugurates its Guwahati showroom

The carmaker announces its foray into the North-East markets; to open 2 more centers in the region by the end of 2020
View attachment 271573
Gaurav Gupta, Chief Commercial Officer - MG Motor India and Rishabh Himmatsinghka, Dealer Principal, MG Guwahati at Showroom Launch
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Regards
Akash

MG has evolved into a modern, futuristic and innovative brand over the last 95 years.

Correct me if I am wrong but I thought MG which made evocative sports cars in U. K in the 1960's and 70's folded up as a company and the rights to use the MG name was bought by its current owner SAIC. In my opinion MG brand has not evolved over the last 95 years but rather resurrected.
Indian consumers can relate to the purchase of Ambassador brand by Peugeot if that can be compared. However that depends on what Peugeot actually brings out with the Ambassador brand.

 

[Akash1886]

MG Motor India reinforces its British connect with Liverpool legend​

Organizes meet & greet event as LFC’s official global car partner
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As the official global car partner of the Liverpool Football Club (LFC), MG Motor India today organized a meet & greet event with celebrated player Emile Heskey. Bringing two British icons under one roof, the marquee carmaker allowed VIP access for fans, enabling them to interact with LFC legends, receive autographed merchandise, view training sessions and matches, and much more. The exhilarating event took place today at Select City Walk, Saket, New Delhi.

Saturday, 7 March 2020:

As the official global car partner of the Liverpool Football Club (LFC), MG Motor India today organized a meet & greet event with celebrated player Emile Heskey.

Bringing two British icons under one roof, the marquee carmaker allowed VIP access for fans, enabling them to interact with LFC legends, receive autographed merchandise, view training sessions and matches, and much more. The exhilarating event took place today at Select City Walk, Saket, New Delhi.

“As the official global car partner of the historic British Football Club – Liverpool, our objective is to provide MG Motor India and the country’s passionate Liverpool supporters an opportunity to create delightful memories together. The coming together of two iconic British brands with global fan following is a collective attempt to offer exciting experiences for the Indian football community and fans. Moreover, MG Motor’s brand heritage truly resonates with the club’s rich history, making this a very special event for us,” said Gaurav Gupta, Chief Commercial Officer, MG Motor India.

Through this partnership, MG Motor India aims to leverage the growing popularity of football across the globe to strengthen the brand’s presence among its target audience of young, sporty and passionate customers. The association with LFC further aims to accelerate MG Motor’s brand awareness across global markets such as Europe, Asia, Middle East, Australia, South America, North Africa and more.

About MG Motor India

Founded in the UK in 1924, Morris Garages vehicles were world famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has more than a million loyal fans, making it by far one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic and innovative brand over the last 96 years. MG Motor India has commenced its manufacturing operations at its car manufacturing plant at Halol in Gujarat.

About Liverpool Football Club

· Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 18 League Titles, seven FA Cups, eight League Cups, six European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.

· As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation, which aims to create life changing opportunities for children and young people in Merseyside and beyond, and the Red Neighbours programme, which creates events and experiences specifically aimed at improving the lives of those living in and around the Anfield area (L4, L5 and L6).

· Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.

Regards
Akash

 

[Akash1886]

MG Motor India gives colour a new meaning this Holi
Partners with Delhi Street Art to brighten up a Gurgaon school

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Gurgaon, March 9, 2020:

Marking its commitment towards driving a positive change in society, MG Motor India collaborated with Delhi Street Art to give colour a new meaning this Holi. The carmaker celebrated the festival of colours with children, beautifying the walls of Government Senior Secondary School, Chakkarpur, Gurgaon with creative and vibrant artwork.
Engineer-turned-artist Yogesh Saini is the founder of Delhi Street Art (DSA). By teaming up with him for Holi, MG Motor India endeavoured to expand the ambit of its community initiatives in the country by bringing excitement in the lives of students. Excited students of the school, armed with brushes were also seen at their creative best, bringing the school’s walls to life. The initiative resonates with the brand philosophy of MG Motor, that seeks to add value and happiness to the world around.

Commenting on the initiative, Rajeev Chaba - President and Managing Director - MG Motor India, said “As part of our core foundation at MG, we have always been focused on contributing and giving back to the community. This Holi initiative was an effort aimed at creating excitement and bringing joy to the school children while educating them about preserving the environment. Through such initiatives, we continue to reinforce our commitment towards the betterment of the society”.

Anjana Dhingra, Principal, Government Senior Secondary School, Chakkarpur said, “It was heartening to see MG Motor India and Delhi Street Art (DSA) celebrate Holi with children and teach them about being environmentally conscious at an early age. Our focus is on inculcating good values in them to bring about positive changes in the society.”
MG Motor India’s core foundation is built on the four pillars of community, innovation, experiences & diversity.

About MG Motor India
Founded in the UK in 1924, Morris Garages vehicles were world famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it by far one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic and innovative brand over the last 95 years. MG Motor India has commenced its manufacturing operations at its car manufacturing plant at Halol in Gujarat.

Regards
Akash

 

[Akash1886]

MG shortlists Driftly Electric for enabling EV start-up ecosystem under its Developer Program & Grant.
Driftly will help EV owners to find nearby charging points; further expanding Indian EV Infrastructure

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New Delhi, March 13:

Underlining its commitment to support start-ups and further build the EV ecosystem, MG Motor India today announced that it has shortlisted Driftly Electric, a smart EV charging solutions provider, under its Developer Program & Grant.

As part of its business model, Driftly helps EV owners to find nearby charging points through a multiplatform app. It connects EV users to charging points set up by private individuals. The owners of the charging point can earn revenue as users come to charge their EVs. This helps in easier monetisation for owners of EV charging points, thus bridging a major need-gap in the Indian EV market.

Speaking on the partnership, Rajeev Chaba, President & Managing Director, MG Motor India, said, “The aim behind the MG Developer Program & Grant is to support and accelerate the evolution of the ecosystem of smart mobility in Indian automotive landscape by bringing innovative ideas and solutions to the fore. We are delighted to shortlist and support Driftly, which will help further expand the EV infrastructure in India. Through this grant, we are looking forward to supporting its growth, as it is in sync with our long-term vision of catalysing India’s nascent EV market by creating an end-to-end and well-integrated charging ecosystem.”

Launched in January 2020, Driftly will receive the grant to further expand its services through a peer-based ecosystem approach. Conceptualized by Sneha Roy and Ankur Edkie, Driftly Electric was launched to address the most prominent hurdle to faster EV adoption in India: the lack of a reliable and versatile charging network.

Driftly was shortlisted after thorough evaluation by the jury of the MG Developer Program & Grant. The carmaker received over 300 applications on its website, following which 60 start-ups were chosen for the first round of mentoring by a mentor panel from across all participating members. The company aims to further shortlist more start-ups depending upon the offering for further Grant amounts.

Speaking on the occasion, Sneha Roy, Co-Founder, Driftly Electric, added, “The lack of a reliable and versatile charging network is the most prominent hurdle to faster EV adoption in India. Driftly aims to address this need-gap by adopting a peer-based approach that helps hosts monetise their existing charging points while allowing EV owners to seamlessly discover charging locations close to them. We are delighted that a leading automotive player such as MG Motor India, which has been working towards strengthening the EV ecosystem in the country, has seen potential in our concept.”

Launched in association with Adobe, Cognizant, SAP, Airtel, TomTom, and Unlimit, with TiE Delhi-NCR as the ecosystem partner, the MG Developer Program & Grant is aimed at providing support to innovative concepts in the automotive space.

About MG Motor India

Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic and innovative brand over the last 95 years. MG Motor India has its car manufacturing plant at Halol in Gujarat.

About Driftly Electric:

As part of its business model, Driftly helps EV owners to find nearby charging points through a multiplatform app. It connects EV users to charging points set up by commercial establishments, charging station operators as well as private individuals. The owners of the charging point can earn revenue as users come to charge their EVs. This helps in easier monetisation for owners of EV charging points, thus bridging a major need-gap in the Indian EV market.

Regards
Akash

 

[Akash1886]

MG Motor India Supports Patan Girls with its community development initiative​

Lays foundation for supporting football facilities at Sampra, Patan District.

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Halol, March 14, 2020:

Patan Girls from a small village Sampra (in Gujarat) are today leading a football revolution within our nation. Now, they have found backing from MG Motor as well, which is doing precisely the same on the automotive front. As part of its community development initiative, MG Motor India has committed to build operational facilities at Sampra, Primary School, Patan District, located around 250 kilometers from its Halol manufacturing plant.

MG Motor is also the official global car partner for Liverpool Football Club. The support to Patan Girls comes across as an extension to MG Motor’s patronage for the global footballing culture even at the grass-root level. Several prominent personalities from the district marked their presence during the Bhumi Pujan of Big Hall, Washrooms facilities at Sampra Primary School was conducted by Shri Dilipkumar Thakor, Hon'ble Minister of Labour and Employment, Disaster Management, Devsthan, and Pilgrimage Development in the Government of Gujarat and Shri Yeshwinder Singh Patial, Director HR, MG Motor India. They include Shri K C Patel, Mahamantri Bhartiya Janta Party (BJP) Gujarat Pradesh, Shri Mohanbhai Patel, Dist. BJP President, Patan, Shri Swapnil Khare, Sub Divisional Magistrate & Adl. Collector, Patan, Shri Sohanji Thakor, Taluka BJP President, Shri R K Chaudhary, Labour & Employment Department, Gujarat, Shri Jay Kumar Patel, Labour & Employment Department, Gujarat. Other notable figures included Village Sarpanch, Dy. Sarpanch, Taluka Primary Education Officer, to name a few.

Speaking on the event, Rajeev Chaba, President and Managing Director, MG Motor India, said “We see multiple similarities in Patan Girls and MG Motor as a brand. Both of us don’t believe in adversities. We believe in rising above them irrespective of what they are. It is a matter of great pride for us to extend our support to Patan Girls. We have full faith that our commitment will help Patan Girls in addressing some of their challenges. It will add considerable momentum to their already-stellar rise.”

Shri Dilipkumar Thakor, Hon'ble Minister of Labour and Employment, Disaster Management, Devsthan, and Pilgrimage Development in the Government of Gujarat, said, “By laying the foundation for creating supporting infrastructure for Patan Girls, MG Motor India has taken a significant step towards improving their health and hygiene. The Patan Girls are leading India’s football revolution and we must do everything in our power to encourage them and support their ongoing success. The dedication and potential that Patan Girls have consistently displayed is laudable. Their success is a matter of pride for every Indian and will pave the way for more girls to pursue their passion. These young women are truly the future of the country and are proving that talent always comes to the fore.”

Hailing from a village in Northern Gujarat, Patan Girls created an impact by emerging victorious in all of the three categories in 2019’s inter-district football championships: Sub-Junior, Junior, and Senior. They were also an integral part of the Gujarat Under-16 and Under-14 sides that reached the semi-finals of this year’s national championships.

Chandrika Thakur captain of the Patan Girls said:, “We are grateful to MG Motor India for coming forward to create supporting infrastructure for us to enable our team to focus entirely on the game. Our team has shown great potential on the field, and I am sure that such initiatives will help us up improve our game and bring glory to our country.” In times to come, MG Motor India is committed to bringing more changes for Patan Girls, making it conducive for them to master the game and make India proud at a global level.
As part of its commitment to promote the game of football in India, MG recently leveraged its partnership as the official global car partner of the historic LFC by organizing a Meet and Greet event with the club’s legends. Through this partnership, MG Motor India aims to leverage the growing popularity of football across the globe to strengthen the brand’s presence among its target audience of young, sporty and passionate customers.

About MG Motor India
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it by far one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic and innovative brand over the last 96 years. MG Motor India has commenced its manufacturing operations at its car manufacturing plant at Halol in Gujarat.

Regards
Akash