@saby bhai
I hope 20% dezire bookings get converted to ERTIGA
Yes,you might be right. But I think sales of Etios,Manza,Verna,Rapid & Vento will also drop.
Why a person choose Dzire's new model-
1- "Dzire" brand name.
2- Sedan status at a cheap price.
3- Superb mileage.
4- Maruti A.$.$
5- Superb Re-sale value even after 5 years of ownership(Diesel only)
What he is compromising-
1- Boot space (One easily get almost the same amount of boot in Punto/i20/Figo). But again if I would be in the same situation, I would have considered the above factors more than this single negative one.
And one is buying Dzire after knowing its Boot capacity, so you cannot criticize his selection because he know how much boot he needs, that is why he selected Dzire otherwise he would have gone for Etios/Manza.
IMO Dzire's boot is not that small how much everyone criticises.
So Dzire is best in its segment, Therefore it won't face tough competition from Ertiga.
If we consider other sedans such as Manza & Etios-
Their positives-
1- Hugeeee boot space.
2- Good engines.
3- Toyota brand.
4- Tata brand (Subjective in diff. cities, though many people are its fan)
5- Decent mileage.
Their negatives-
1- Unreliable A.$.$ (I own an Innova and its A.$$ here in chd is just average, I won't rate it higher than avg.)
2- Costly spare parts than Maruti
3- Unknown Re-sale for Etios.
4- Less price difference bw them and Ertiga.
5- Poor interiors.
In case of Verna/Rapid/Vento-
Ok, let me tell you that I've met manyy people who own these cars and were very impressed from Ertiga, its space,its performance( not on paper,but on road) and its looks.
Their positives-
1- These cars are considered as super sedans (specially verna)
2- Killing looks
3- Skoda's reliable engines in Vento & Rapid.
4- Good amount of Boot
5- STATUS (One gets easily if he owns one of these cars)
Their negatives-
1- I can't trust korean diesel engine ever for long term running.
2- Not enough headroom for tall people.
3- Strictly average interiors.
4- Costly and unreliable services and parts,mostly in case of Skoda.
5-Price difference bw them and Ertiga.
If we compare Ertiga with cars other than Dzire, what a person will get-
1-Very spacious car( great amount of headroom for front 5 passengers and average for rear 2)
2- More boot than these all sedans.( Boot in Ertiga is measured upto the starting of windows, i.e around 400lts with folded 3rd row and 800lts with folded 2nd row. But these no's are measured till the lower part of the window only, you can keep big things in its boot like a cycle
![[;)]](https://www.theautomotiveindia.com/forums/images/smilies/Wink.gif "Wink [;)]")
)
3- IMO, Ertiga's interiors are better looking than of Verna/Rapid and Vento and Much better than Etios and Manza.
3- Its ZDI costs considerably less than Vento,Rapid and Verna's top model. (One will get Airbags+Abs+Ebd+Good stereo and all top model's features which one won't get in same price in other cars)
4- Its re-sale value is also going to be good imo, according to the booking numbers I am seeing.
5-Maruti A.$.$
6- 5+2 Flexible seating for short trips. (No matter you buy a top end verna/rapid, you'll be able to seat 5 people only in it . *For short trips)
7- Decent mileage in both Petrol & Diesel.
8- Ertiga's Petrol makes perfect sense if you travel less but will a big family.
Its Negatives-
1- 135 lts boot with 7 passengers ( 135 lts boot --> A big LOL , you can't travel for long trips with 7 people unless you get a roof carrier)
2- Diesel Ertiga is sluggish untill 2000rpm (Which I don't like)
3-Leg room with 7 people when compared to other sedans.
You can easily carry 5+luggage or 7 people in Ertiga without compromising with its performance and its cruising ability.
Its a/c is good, considering its cabin space, and yes,
IT HAS GOT A BIGGER A/C COMPRESSOR THAN SWIFT'S / DZIRE'S / SX4'S AND ITS REAR A/C VENTS ARE NOT MERE BLOWERS, EVEN THEY HAVE CONDENSERS AND THROW EQUALLY CHILLED AIR AS THE FRONT ONE'S.
IMO, Ertiga will dent Etios/Manza/Verna/Rapid/Vento's sales than Dzire's,
as their is considerable price diff. in Dzire and Ertiga ,but not in other cars and Ertiga.
Dzire's customer is getting in Dzire what actually he wants, but in case of other cars, he is getting more(space & seating capacity) in Ertiga, which we Indians considers the most at almost the same or less price. But still Ertiga will affect Dzire's sales too like in my case, I was willing to buy a more spacious car like Etios, but was reclined towards Dzire's positives(which many are common with Ertiga's).
And I'm sure, One also gets " BADI GAADI" wala status in Ertiga!
*NO OFFENCE PLEASE, THESE ALL ARE MY PERSONAL OBSERVATIONS.
CHEERS!
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