TUV300 seems to be the reason for high pricing. With a facelift around the corner Mahindra wanted to not merge their products and they placed it above TUV300. The price is definitely on higher side but still for all the features one can stretch, the white interior is a real deal breaker. One will either have to settle for W8 even if he can stretch to buy W8(O) or will have to look for other options.