Yes its true that sportz model is priced high in fact it comes close to 4.30-4.40 lakhs on-road then you get only features not performance.
I think there are a lot of better cars with better engines and power in that budget.
But the features may satisfy a person who drives only in cities.
I think the ERA version is a good competitor to Alto LXI
Maybe this will work out to be good option if you want to buy a small car for your wife for city use........the safety issue is addressed, it is fully loaded & who the hell cares about 0-100 performance in this case ?
This though may not suit many of us on the forum though.