Before anything, excellent review Anshuman. Kudos to you... If more pics were accompanied with the points, it would have been nothing less than some official reviews we see in few fellow forums.
I got a chance to check it out last Saturday @ Phoenix Mall. I didn't get time to take a ride though. Here is my views based on the first look.
Overall, it's a good product from Tata and going to be the best rival for Xcent and Amaze. I am intentionally skipping Dzire for obvious reasons like style, design, equipment list etc. though it's of the same segment.
Exterior Design and Looks -
I'll cut straight to the chase - it's rather pleasant.
In the sub 4-metre sedan segment, Tata has actually pulled off the best job in the business of looking good. The design is of course based on erstwhile Vista/Manza and you can see the lines still. But its surely refreshing and eye catching. While we were on the drive people were indeed were giving a second look. The paint job is top class and curves are at correct places. The DRLs rather small but quite jazzy during daytime.
Yes, quite agreeable. Tata has done a good job in terms of design and looks. However, to me personally, it isn't curvy or great as Hyundais, yet a better Tata one as it's not boxy anymore. Face could have had much more designs and chrome, as it looks very much of the first model of Vista.
Interior Design -
The interior design is all new specially the dash board. The dials also look very classy. The front seats are bucket type and resembles that of Manza. I will just say two things - it definitely feels a lot more upmarket than any Tata product before this and the quality has gone up quite a few notches. The dual-tone colour scheme works well and though I'd have loved to see soft-touch materials. The interior feels like any C2 or D segment European Sedan. The three spoke sporty steering wheel is very nicely designed with complete audio and other controls. The rear leg space is almost same as Vista which is slightly lower than Manza. The version on display did not have any center armrest in the back seat, seems Tata Motors has removed due to customer feedback. Boot space is quite decent and can gulp two large suitcases and two or three medium to large bags , enough for a family trip.
The choice of interior plastic material and color combinations is good. Spaaaaccceeeeee.... Yup, another Tata. MS got to study them to make space in their cars. However, the boot isn't that big, but not to complaint either.
Engine and Ride Quality -
Sorry, next time.
Comfort and Convenience -
The cabin gets a new-age infotainment system that has been developed by - low and behold - Harman Kardon! The top-end trims get a 5-inch touch screen panel that controls the audio system and AC. The touch sensitivity of same I found better than Caska audio systems. The system runs also on voice command and it can match with almost all Indian accent. The AC can directly be controlled by the touch screen system.Also it works for display for parking sensors and has inbuilt navigation supported by MapMyIndia. Its a segment first to provide such a high quality audio system in a sub 4M car.It supports SD card as well as USB drives and Aux in. The sound quality is also simply superb as the system is supported by 4 Harmon Kardon speakers and another 4 Harmon Kardon tweeters. However the rear parcel tray does not have any provision to fit any speakers. So for lower models it can be a disadvantage. The AC works simply like a charm. Though there is no rear AC vent passengers at back seat never complained discomfort. Zest comes with Keyless entry but no Start/Stop button for ignition. Note like Vista and Manza only 1 key comes with FOB/Remote.
The ICE is good and touch one, but didn't find it to be great for Harman, especially for someone used to Figo's OE system
Both bass and treble are quite flat, despite trying different preset and user settings.
Voice command, touch screen with bluetooth, GPS and RPS are great features for this segment. Again, lessons for MS.
Overall Impression -
I think Tata Motors have got it right this time. And also launching the Zest ahead of Bolt is a good strategy and is generating lot of excitement in the market. The
key thing is price, which if done correctly it should snatch some sales figures from Dzire, Amaze and Xcent.
I took some pictures at the venue, please feel free to ask any questions.
Yes, pricing going to be the key factor here. If they would do it well, will sure take a lead on the road. For their current market share, they got to work it well.
What I didn't like -
- Boot Lid open is traditional stop to bend down and get confused with Fuel Lid.
- Even top end model isn't equipped with Remote Boot Open. The lock looks odd and out of place in the boot, especially on top end model.
- A tap on the the boot Lid shudders the whole thing. Maybe the boot lid cladding would have made it better.
- The dash board is hitting my knees, despite different seat adjustment settings. Both on driver and co-driver side. I had the same issue with Vista as well.
Well, that much for now! But I am positive to see more Zest plying around and hoping it to be with White Boards
Tata to concentrate on this point too apart from Pricing and TASS.