Re: Tata Reveals Bolt Hatchback & Zest Compact Sedan (Coverage: Page 10)
One other thing I noticed is that paint quality of Tata cars have improved in leaps and bound starting with Manza, then Vista and then Storme/Aria.
Bolt and Zest seem to have taken it to the next level. From Pics of Bolt and Zest, the Red coloured paint used is at par with Merc hatch (A-class). The finish of these cars is at par with VW Vento/ polo.
Interiors are like Polo Vento, taking the competition to the next level.
The cars are also All new.
Tata have done everything that they could possibly do, now remains the part of pricing. I feel should start with low price and then gradually start charging premiums. I remember, Polo started with Tag of around 4.5L (Correct me if I am wrong) and now, a fully loaded Polo cost cost close to 10L.
Tata should reverse their pricing strategy start low and then increase rather than price High and then give hefty discounts, tarnishing the product image in the process.