Tata Motors: The Story Of Epic Journey


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Tata motors sells over 3.3L vehicles in 2021. No3 OEM 2 years in running.

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  • Tata Motors are on a dream run with over 3.3Lakh vehicles sold in 2021. This is most Tata has ever sold over a decade.
  • Tata has grown at an impressive 94% YoY Volumes, when the industry has grown over close to 27%.
  • Market share of share increasing to double digits at 10.8% an increase of close to 4% shows how well the OEM has performed. OEM emphatically established itself as a No. 3 OEM in the second year running, this time though, with margin of over 1L over the nearest rival
  • 5 Star rated cars Nexon, Punch and Altroz coupled with 4 Star rated, Tigor, Tiago and TigorEV have establish Safety as an Saleable USP for the OEM.
  • Riding highon the success of Safety the OEM has managed to outperform the market.
  • Safety rating of the Flagships products the Safari and Harrier is still unknown.
  • Nexon outperformed with over 32% share in Over all yearly figures for the OEM. Over 1L units of Nexon was sold in Calender year with monthly Average of over 9000 units sold.
  • Altroz with 21% share sold close to 70K units at an monthly average of 5800 units
  • Tiago with 20% share sold approx 65K units at a monthly average of 5400 units
  • Harrier at no 4 with 8% share sold over 28K units at monthly average of 2300 units
  • Newly launched Punch in its just 3 months of sales have claimed 7% share and sold over 22K units and averging at 7500 units (over 3 month period)
  • Tigor pipping Safari by just 600 units sells 18900 units
  • Safari flagship and costliest Tata on sale managed to sell over 18K copies in its 11 month period at an impressive average of 1600 units.

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Read more at:
Tata Motors Model Wise Sales - 2021 -Statistics -Autohead.in

Great going! I hope the dream run continues and the Korean & Chinese also-rans are pushed back further.
 

350Z

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Tata Motors, as part of a tender agreement with Kerala State Electricity Board (KSEB), has bagged a contract for 65 EVs: 60 Tigor EVs and 5 Nexon EVs.

Handover ceremony was organized at Trivandrum, in presence of K.Krishnankutty (Hon’ble Minister of Electricity), Antony Raju (Hon’ble Minister of Transport), Dr.B.Ashok (IAS - Chairman, KSEB).

Tata-EV-Kerala-State-Electricity-Board.jpg

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Nairrk

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Tata Motors to buy Ford’s Sanand plant

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The High Power Committee constituted by the state government is going to approve this proposal soon. However, whether the benefits that were given to Tata Motors during the setting up of the Nano plant will be given this time or not, it remains to be seen. Ford India has so far invested Rs 4,500 crore in setting up this plant, which has a capacity to manufacture 2.4 lakh units per annum and 2.7 lakh engines per year.
Let us tell you that Tata Motors already has a plant in Gujarat, which is very close to the Ford India plant. Earlier, Tata Motors was also trying to buy Ford’s plant in Tamil Nadu. Tata Motors does not have a single plant in Tamil Nadu. According to a report, Tata Motors has already met the Tamil Nadu government to buy Ford India’s Chennai plant.

Tata Motors’ portfolio includes the Tata Nexon, Harrier and Safari in the SUV segment, while the hatchback and sedan segment includes the Tata Tiago, Tigor and Altroz. The company aims to add a total of 10 electric vehicles to its lineup by the year 2025. The company has already launched two electric cars Tata Nexon EV and Tata Tigor EV in this electric vehicle.

It is believed that to do this, the carmaker will have to increase its production capacity and that is why the company is planning to buy Ford India’s plants. Currently, the company is expanding its SUV portfolio for the Indian market and has launched a new micro-SUV Tata Punch and it is also getting a great response.

In this plant, the company produced its last car in October. Taking the decision to stop production, Ford India had said that production will be stopped at the Sanand plant by the fourth quarter of 2021 and the Chennai plant by the second quarter of 2022. The company manufactures the EcoSport models in Chennai, while the Figo, Aspire and Freestyle models are made in Sanand.

Ford India will continue to operate the Sanand Engine Export Plant with 500 employees. In addition, 100 employees will continue to serve for customer care and parts distribution, to continue to support the business in India. According to Ford India, about 4,000 employees are expected to be affected by its decision. The company is considering a compensation package to protect its employees from losses.

Ford had told that the company has been making losses in India for the last 10 years, due to which the company has lost more than 2 billion dollars. The company’s sales in India have been declining continuously and due to the slowdown in the car market in the last few years, there is no prospect of business growth. Due to all these reasons, the decision has been taken to stop production.
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Nairrk

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Tata Motors, after record sales, prepares to build 5 lakh cars a year

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Tata Motors has beaten all odds by posting record car sales despite the ravages of the pandemic and the semiconductor shortages that have caused worldwide disruptions to production.

  • Tata Motors has asked suppliers to prepare for 15,000 Nexons per month
  • The manufacturer is targeting sales of 50,000 units per month next fiscal
  • Tata’s sales overtook Hyundai’s in December 2021
“The last two years have been difficult for the auto industry and seeing Tata Motors grow two-and-a-half times is something that makes me proud,” said Shailesh Chandra, managing director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility.

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Nairrk

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Waiting period on Tata Cars [March 2022]- Punch, Altroz, Nexon, Safari

In Tata’s passenger car lineup, the longest waiting period is for Tata Tigor AMT, while the lowest wait till delivery is for Tata Tigor EV

Waiting period on Tata cars – March 2022

FireShot Capture 012 - Waiting Period On Tata Cars [March 2022]- Punch, Altroz, Nexon, Safar_ ...png


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Tata motors sells 42293 units in March 2022. 43% increase YoY
that is tremendous performance. Tata sells 3357 EVs, just for the perspective, in whole of 2020, 4179 EVs were sold in the indian market with Tata claiming over 70% of market share then.
 

350Z

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Tata Motors Domestic Sales: March 2022

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Tata Motors Passenger Vehicle Sales: March 2022

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Tata Motors Commercial Vehicle Sales: March 2022

Tata-Motors-Commercial-Sales-March-2022.png

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Nairrk

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Tata Motors Receives Massive Order For 1,300 Commercial Vehicles From VRL Logistics

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Tata Motors has bagged an order of 1,300 commercial vehicles from VRL Logistics Limited. This is the largest order of its kind in recent times and is bound to boost Tata Motors' manufacturing numbers in the coming weeks.

Tata Motors is the largest commercial vehicle manufacturer in India with a wide range of commercial vehicles to suit all sorts of requirements. Right from small commercial vehicles like the Tata Ace to large trucks like the Ultra and Signa, Tata Motors has every need in the CV space covered. Hence, placing such a large order with Tata Motors was a no-brainer.

VRL on the other is one of the stalwarts in the surface logistics industry in India. Headquartered in Hubli, Karnataka, VRL is one of the largest logistics and transport companies in India. The company has operations in 23 states and 4 union territories and operates around 4,360 transport vehicles. Of these, 419 are tourist buses and 3,941 are good transport vehicles.

Now, VRL is all set to add 1,300 more vehicles to its fleet. To help with this expansion, an order has been placed with Tata Motors. According to a statement, the order consists of trucks from Tata Motors' Intermediate & Light CV range, Medium & Heavy CV range and Heavy CV range.

Basically, the order consists of all kind of commercial vehicles from Tata Motors as VRL has different usage scenarios for different models. Vehicles like the Tata Ace and Tata Intra will be used for intra-city tranpsortation and can be used for last-mile deliveries too. Bigger trucks like the Tata Signa and Tata Ultra will be used for inter-city and cross-country transportation purposes.

Rajesh Kaul, Vice President of Sales & Marketing for Tata Motors' Commercial Vehicle Business Unit was quoted as saying, "We are delighted to secure the prestigious order of 1300 vehicles from VRL Logistics ltd. I'm confident that our vehicles will bring great value to their operations. We, at Tata Motors, endeavour to engineer our vehicles to offer the lowest total cost of ownership and our widest service network will ensure best-in-the-industry service support in all corners of the country.

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350Z

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Tata Motors has expanded its service network to 705 outlets by adding 160 new workshops with coverage across 485 cities.

Tata Motors has also introduced EzServe doorstep service concept that can perform basic service, quick repairs, and resolution of concerns at customer's preferred location.

EzServe unit comes with a kit containing 3 utility boxes mounted on the bike’s rear. The boxes are packed with spare parts, vacuum cleaner, jack & jack stand and several hand tools.

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Press Release:
Tata Motors, India’s leading automotive brand, has announced the addition of 160 new service workshops for passenger vehicles in FY 21-22 to reach a total of 705 operational workshops as on 1st April 2022. This expansion has helped increase the service coverage across 485 cities, increasing the no. of cars serviced in FY22 by 30% as compared to the last fiscal. Furthermore, the Company, has announced the introduction of EzServe – a unique customer-friendly two-wheeler-based service concept that aims to provide a safe and hassle-free service experience to customers at their doorstep. EzServe offers numerous benefits to the customer, including carrying out basic service, quick repairs, and resolution of concerns at their preferred location. From helping them save time and effort to providing them with low-cost annual maintenance schemes, EzServe will be a medium for Tata Motors to increase customer retention and foster customer delight.

According to, Mr. Dimple Mehta – Head, Customer Care, Domestic and International Business, Tata Motors Passenger Vehicles Ltd. “We at Tata Motors have extensively expanded our service network in the last 12 months to cater to our customer needs pan India. Our endeavour is to enhance service touchpoints with focus on shorter formats to make us adequately close to our Tata Motors customers. We are delighted to introduce the unique EzServe initiative that aims at quick redressal of customer grievances at their doorstep. This two-wheeler-based service concept helps in reaching out to customers in smaller cluster locations. In addition to the above, Tata Motors has been periodically rolling out an array of customer-friendly initiatives that are aimed to enhance experience and ensure absolute peace of mind. We are confident that this concept will create a better relationship and engagement with our customers and help us in attaining more consumer loyalty.”

Every EzServe unit comes with an elaborate kit containing 3 utility boxes mounted on the bike’s rear. These boxes are packed with spare parts, a vacuum cleaner, a jack & jack stand, and several hand tools. Additionally, Tata Motors will also ensure that the senior technicians who will be providing the service are well-groomed and carry proper ID cards.

Furthermore, keeping in mind customer convenience, the Company has digitized the process of registering repair orders at workshops. The workshops are designed to promptly respond to customer queries, provide cost estimations and work in sync with its Service Connect App, available to customers, which relays real-time data to the concerned after-sales teams. This app brings the facility of contactless service support in terms of online services like booking, vehicle pick up request, updates on vehicle repair status, viewing of repair estimates for scheduled and frequent jobs etc.

This online platform can also be used for information regarding vehicle servicing, authorized dealers / service centre locations, as well as services like extended warranty, annual maintenance contracts (value care), 24x7 roadside assistance support and so forth.

Tata Motors has consistently strived to help its channel partners sustain a great equation with their customers. The enhancement in network reach & the introduction of initiatives like EzServe will prove pivotal in further enhancing factors like customer retention and brand awareness.
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Nairrk

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Tata Motors to produce 2 lakh EVs at Ford plant

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Tata Motors, which has acquired the passenger car manufacturing facility of Ford India at mo-town Sanand for an undisclosed amount, intends to invest an additional Rs 2,000 crore and manufacture two lakh electric vehicles (EVs) by 2026 at the newly acquired facility.

Top sources said that Tata Motors has assured Gujarat government that it will not lay off any of the existing emplees of Ford India's manufacturing facility.

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Nairrk

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Tata Tiago Records New Production Milestone Of 4 Lakh

Tata Motors on Thursday said its entry-level hatchback Tiago has crossed the 400,000 cumulative sales mark.

The Mumbai-based auto major launched the model in 2016 under its impact design philosophy.

"This is indeed a historic milestone for Tata Motors as Tiago is the first car to complete this milestone in a short span. Tiago has been a key product in our Turnaround 2.0 strategy and since its launch has been successful in grabbing a sizeable market share in the most crowded segment in the auto industry," Tata Motors Passenger Vehicles Vice President (Sales, Marketing and Customer Care) Rajan Amba said in a statement.

Tiago has become the preferred choice for youngsters who are looking for a stylish, feature-loaded and safe car, with more than 60 per cent of sales generated from first-time buyers, he added.

The recent interventions of Tiago NRG and Tiago CNG have gained popularity among prospective buyers, Amba noted.

"We are confident that the Tata Tiago will continue to play an integral part in our New Forever range and will enhance our market performance in the Indian auto industry," he added.

Over the years, Tata Motors has constantly kept the Tiago family refreshed with various technological interventions.

Currently, Tiago, with its BS-VI compliant engine is an important part of the company's new Forever Range and is being offered in two avatars -- Tiago and Tiago NRG in 14 trims.

Tiago currently has a market share of 19 per cent in its segment.

The car is available in two fuel options 1.2-litre petrol and recently launched iCNG.

The model comes with a 4-star Global NCAP safety rating and features dual airbags, anti-lock braking system (ABS) with corner stability control (CSC) and electronic brakeforce distribution, and rear parking assist, among others.

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Too much use of the word 'S'!! Will the launch concept be named with the same letter S.
Maybe it will be the new Sierra?
Or a electric sedan based on the Gen 2 ALFA platform or preview of the Third gen SIGMA platform?
 
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