Tata Motors Buckles Up With HorizonNext Strategy

[vikyjoshi]

Both the auto giants eventhough have quality models in their hands are struggling to revamp their image. Hope this will work out for both of them in the days to come.

I feel they both should share design models too like Renault & Nissan (for their duster,terrano, pulse, micra models). This saves them lot of cost and futuristic models can be produced in cheaper costs. Tatas & fiats rethink on this.

well, I like this thought and basically it will be very very cost effective for both these companies.

However my view is that, in case of duster / terrano, or pulse/micra each is fighting amongst itself for that share of market. People often zero down on duster and terrano and decide which to buy. Instead they can share the models and launch exclusively in a particular market or may be like Nissan Renault have done, have staggered launch of the vehicles. Let each player have 1 year of running of these vehicles.
Other thought that comes to my mind would be a gain for Fiat and loss for Tata.
People will continue shrugging Tata, and once the Tata vehicle has proved its mettle like Storme or Zest or Bolt, people will lap up the ones launched by Fiat.
Please note, I have used all the vehicle brands for explaining and by no means I suggest that such a sharing is happening or will happen.

 

[gaddambhargavareddy]

Both the auto giants eventhough have quality models in their hands are struggling to revamp their image. Hope this will work out for both of them in the days to come.

I feel they both should share design models too like Renault & Nissan (for their duster,terrano, pulse, micra models). This saves them lot of cost and futuristic models can be produced in cheaper costs. Tatas & fiats rethink on this.

I dont think that Badge engineeering between FIAT and TATA wont work perfectly but i feel that Sharing engines,transmissions,technology and main importantly sharing same platforms for both brands will help in very good manner for example FIAT Started working on Next Generation premium Cars like Punto and linea so it may good option for tata if they join hands with FIAT to co-develop of TATA own Premium Cars to Revive cars like HONDA JAZZ & CITY and HYUNDAI I20 & VERNA by using FIAT NXT GEN PUNTO/LINEA Platform,Engines,Technology etc with Different Design between both brands thats really helps them to survive in market Specially for FIAT India

 

[~~DD~~]

Tata is on right path

Tata Motors to roll out National Free Monsoon Check-Up Camp; customers can test drive cars also | ET Auto
The camps will be held across 585 workshops of the company in 293 cities and will cater to all Tata Motors' passenger car and utility vehicle owners, the automobile major announced in a statement.

 

[~~DD~~]

Tata is serious... expecting something a turn around in next 5 years

Tata Motors hires Accenture to recast organisational setup and performance improvement programme | ET Auto

The goal is to achieve certain benchmarks across the company, from shop floor to sales office in each of its divisions, and results are likely to be seen in the coming 12-18 months, they said.

 

[VISTA7155]

There may be some issues in parent organization but the major concern in this point of time is they have to fix Sales/Dealers they are very lethargic to sell the car and it is not that they are very bad but you don't feel wow when you enter the sales or ASS.
The dealers should be more aggressive in selling the product/ASS and ASS will not work sometimes until and unless some one points gun on their heads.
This is where Suzuki is ahead and there may be some ASS who are very good and some are too bad at-least you should visit 2 times to get it rectified.
I am owning vista and Punto, so i know better how these ASS works because both are one Tata dealer who have the sales/ASS in different names.
IMHO they did the blunder in past of part quality but they have fixed this issues in the latest offerings and result can be felt by seeing minimal issues reported in the forums.
New Products should come fast to the market with aggressive pricing other wise you will move the first mover advantage here.
Who ever first brought the product in the segment they ruled here and some of the examples are Indigo CS,M800,Duster,XUV5oo.
I wish them good luck and eagerly waiting for the CSUV and they have raised the quality bar in the latest offerings and i am damn sure this will be one notch above the current products.

 

[Surfer]

Tata Motors hires Accenture to recast organisational setup and performance improvement programme | ET Auto

OT : why Accenture and not TCS ?

 

[~~DD~~]

OT : why Accenture and not TCS ?

Slightly OT
When I was working in Wipro, one day I saw thousands of desktops being unloaded in the campus. I asked the logistics guy why Wipro is buying HP computers when they themselves have Wipro computers. The logistics guy told Wipro Technologies doesnt want to take risk by buying Wirpo computers

Here, as mentioned in the article, Accenture has good experience in these kind of task so less risk

 

[gaddambhargavareddy]

Today TATA Motors Celebrates 10th Anniversary of TATA ACE with 1.5 Million Units sold globally

 

[gaddambhargavareddy]

TATA Motors silently launched(north India) TATA ACE Mega 1-Tone Pickup Truck with 4th Gen 0.8L Twin Cylinder Dicor engine produces 40bhp and 94NM Torque









ACE Mega shares bigger 14inche wheels with Super ACE

 

[gaddambhargavareddy]

IndiGo, Tata Motors locked in court battle over trademark

MUMBAI: Even as the owner of India's biggest and most profitable carrier IndiGo readies to launch its initial public offering (IPO) on Dalal Street, the Gurgaon-based airline is embroiled in a trademark dispute over its name with Tata Motors, which sells its flagship sedans under the same brand.

The airline's parent Interglobe Aviation faces an ownership title risk as Tata Motors has claimed that the carrier's use of the IndiGo name is an infringement of its trademark. India's biggest automaker by revenue forayed into sedans under the Indigo brand in 2002 while Interglobe commenced operations in August 2006.

Tata Motors issued notices on the Indigo name infringement in 2005 but Interglobe subsequently registered the trademark. The matter is currently pending in the court with Tata Motors opposing Interglobe's four trade names — IndiGo, IndiGo Airways, IndiGo Airlines, and IndiGo Air.

An Interglobe spokesperson refused to comment citing Sebi's pre-IPO publicity guidelines. The company in its IPO prospectus states that in the event of a failure to register the trademarks, its business may be adversely impacted.

Interestingly, IndiGo is a rival to Tata Motors' sister companies — Tata Singapore Airlines (operator of Vistara) and AirAsia India — which are trying to make a mark in the highly competitive skies.

From a single aircraft, Interglobe, founded by travel entrepreneur Rahul Bhatia and former US Airways chief executive Rakesh Gangwal, had a fleet of 96 aircraft as of April 30, 2015. Its upcoming IPO, expected to value IndiGo airline at $4 billion, is more than five times the current market capitalization of its closest rival, Jet Airways. Tata Motors' sales of Indigo, which is derived from 'India on the go', have been on a decline with the latest figures showing a 28% dip on a month-on-month basis.

In the past too, different companies have used similar names to sell their wares. For instance, Gujarat Cooperative Milk Marketing Federation sells its dairy under the Amul brand while JG Hosiery markets Amul innerwear, which is among the top three brands in its category.

"The legal loophole available to most imitators is that a trademark ownership is only valid per category.

So if a new firm wants to lift your name in a totally unrelated category in which you are not registered, it does not constitute infringement," said Ramesh Jude Thomas, president, Equitor, a brand consultancy firm.

Source:IndiGo, Tata Motors locked in court battle over trademark - The Times of India

 

[rohitsingh_81]

OT : why Accenture and not TCS ?

TCS is only a IT consulting company. If you read the article, looks like Tata has hired Accenture for business consulting... Right move I would say.

 

[TAUREAN CZAR]

Good new is TATA Motors is getting into next level of technology development. Now its sister company is gearing to provide all support to TATA Motors research & development. That is a good sign. They will require to strengthen synergies between themselves for faster product development and get in the best quality.

Tata Motors and Tata Technologies announced EngageNext iSourcing agreement

The new arrangement is aimed at reducing costs by avoiding duplication of work and optimizing the capabilities of both firms.

Tata Motors and Tata Technologies have announced EngageNext iSourcing, a five year agreement which is claimed to improve mutual strengths and capabilities while providing career benefits to employees of both entities.

As per the new agreement, employees of Tata Technologies who are working on Tata Motors programs across all locations in India will shift to a delivery-based model instead of the existing staff-augmentation model. This change recognizes the technology firm’s expertise when it comes to execution of major automotive programs including whole vehicle development.

The companies say that, the agreement will “optimize mutual capabilities and realize cost efficiencies, streamlined workflows and accelerated development cycles for Tata Motors’ R&D Division”. Though this partnership, Tata Motors Engineering Research Centre (ERC) would be able to focus more on key areas, thereby supporting the automaker’s next phase of business development.

Tata-Nexon-SUV
As per the new agreement, Tata Technologies employees will shift to delivery-based model from staff augmentation model.
The new work flow model clearly defines roles to avoid duplication of work, deliver on mutually agreed engineering activities, promote better utilization of employees, and to plan investment.

Dr. Tim Leverton, President and Head – Advanced and Product Engineering, Tata Motors said:

EngageNext iSourcing will play a critical role in Tata Motors’ R&D transformation journey to deliver innovative world class products to market. Through this model, Tata Technologies will be responsible for delivery against clearly-defined performance metrics in terms of quality, cost and timeliness.

TATA MOTORS PRESS RELEASE

 

[vikyjoshi]

Life Cycle Assesment of the Cars
Some highlights of the article below:

Usually, the environmental impact of a vehicle is measured by its tailpipe emissions. Now, with cradle-to-grave approaches from raw material mining to the end-of-life stage, a true, big-picture impact measurement is possible. An LCA in this genre can be huge and time-consuming: a typical car is cobbled together with over 5,000 parts of roughly 50 different materials — steel, plastic, rubber, alloys, glass, even precious metals — sourced from over 200 suppliers.

The auto industry has also been one of the most resource intensive of all economic systems. LCAs help improve resource effi ciency. Look at the resource intensity of a Jaguar XJ car, for instance. Its aluminium content alone is around 527 kg, which corresponds to mining over 2,780 kg of bauxite. If Jaguar Land Rover (JLR,) a Tata company, now wants to use more aluminium recycled from drink cans, it means a lot. Moreover, the energy expended in recycling a kg of aluminium can save nearly 95% of of the energy consumed in producing the same quantity of virgin aluminium

Source:
Real Green Cars: Now, Tata Motors has stepped out of box with its lifecycle assessment of cars - The Economic Times

 

[vikyjoshi]

Tata motors revamp their Website

Find the new refereshing tata motors website here:
Tata Motors Limited | Largest Indian Automobile Manufacturer

Most notable changes are:
1. they have removed the Jaguar and LR from the website.
2. Donot see Vista as one of the offereing in Hatch Backs its Nano, Bolt and Indica
3. No Mention of Manza, in sedans it only Zest and IndigoCS

 

[ksdr]

Finally confirmation on signing up of Messi by TML.