There are still pricier bits in Harrier,
the visteon ice, is available in the leagues of Mercs,
the harman systems not available in any of the so called mass premium cars in India.
The JLR front suspension taken up as it is.
rear suspension worked upon by lotus engineering
All the safety tech used does cost money
Nappa seat covers
Now show me a car in India which has the above basic features and costing under 20L OTR
With regards to 18 inches whats the price of tires with 18 inch? AFAIK each tyre costs 16K changing 4 tyres will set you back by 60K. People will again crib on this aspect. 16 inches are tried and tested and various options available for the consumer to choose from. Again Discovery is fit on bolt, so for people who can invest can directly purchase the discovery wheels and put it.
Had it been branded JLR urban discovery, you would not get this at 30L but around 50L on road.
the visteon ice, is available in the leagues of Mercs,
the harman systems not available in any of the so called mass premium cars in India.
The JLR front suspension taken up as it is.
rear suspension worked upon by lotus engineering
All the safety tech used does cost money
Nappa seat covers
Now show me a car in India which has the above basic features and costing under 20L OTR
With regards to 18 inches whats the price of tires with 18 inch? AFAIK each tyre costs 16K changing 4 tyres will set you back by 60K. People will again crib on this aspect. 16 inches are tried and tested and various options available for the consumer to choose from. Again Discovery is fit on bolt, so for people who can invest can directly purchase the discovery wheels and put it.
Had it been branded JLR urban discovery, you would not get this at 30L but around 50L on road.
Sir viesteon ice is pricier Agree ,but it has faults as currently not having apple car play . as far as reviewers say (H SORABZI autocar india ) in his video review that most of the reviewers found problems with it and they have to restart it .so to an average buyer like me will consider it something as IPHONE 6S,which is most premier brand but technically much inferior then galaxy note 9 and also cheap ,
As far as harman system is concerned its available in humble tiago so premium is gone ( i hope tiago is not a premium offering )
Regarding the suspension system i do agree on both points and that is the basic confusion that if tata want to make a premium offering why not take it as whole (although sharing platform reduces price ) rather then heavily modifying it probably to cut costs ,then using Lotus (premium company ) to increase price ,removing aluminium bits to decrease price ,confused
All safety tech cost money AGREED so XM, XEand XT shoul be value for money (also nappa leather ) as they have none of them ( basic minimum present in all 3 in the league of nexon )
but as the tweet price suggest even the XE will cost 16 lacks
Now every car has its bits of unique features and they cannot be priced as no one else have them example is 360 degree camera on kicks no car even upto 25 lacks have it so can kicks be priced at 21 lacks on road and considered value for money ?sure it will be kicked off , likewise i20 asta first gen had many segment first features like 6 airbags,sunroof,start/stop button,leather seat covers ,AVN ,5 star rating on crash test ,so if it was priced in range of 15 lacks would it have succeeded ,no chance
On comparing it with rivals creta,xuv500and compass it lacks sunroof,powered seats, and most importantly brand value (at-least with hyundai and jeep )
With regards to rim size the tata,s own HEXA have a bigger rim and tyres ,dual tone alloys and their premium offering is cost cutting on rims and tyres ,isnt it confusing
Lastly urban disco was a lighter note (mentioned )still a person who will buy it at 50 L would not be wise as disco sport is around 53L on road Delhi and with year end offer deal can be negotiated at around 50L or even less so why buy a urban disco with tata DNA when you can buy the pure breed at the same price (this is on a LIGHTER NOTE )