Re: 2014 Honda Jazz Spotted in India
It is very clear Honda is not confident on the Jazz, as the pricing seem to be premier over the current lot of available premium hatches( Elite..)
Guess you are spot on with that. Honda is not very confident and feels very nervous with the Jazz. They are really confused if they should go the mass market (Low price and Sales of 5000+ per month)route or the niche market (Higher price and Sales on < 2500 per month). They seem to want to go the mass market route but fear failure. That is why we see so many delays in the launch.
But then, if they start to worry about A-Cross, which ideally Renault / Nissan and Hyundai (with the upcoming iX25) should be worrying about - they have direct competition in the same segment, how is it going to help Honda?
Based on my understanding, YRA is not a swift replacement - it will stand above Swift (top end 7.3 ex-Delhi) and below the Ciaz (starting 8.25 ex-Delhi) i.e. will be more or less around the i20 pricing (starting 6.4 to top end 8 ex-Delhi). Ideally A-Cross will stand above the YRA i.e. Around or little above Ciaz pricing and that will be slightly below the Duster (starting 8.3 ex-Delhi) pricing. iX25 which will be launching shortly will stand above i20 Active (top end 8.9 ex-Delhi) and should be around Verna pricing (starting 9 ex-Delhi). That will be matching Duster pricing.
Coming back to Jazz, pricing should be below City (starting 8.75 ex-Delhi) and around or little above Amaze (starting 6.2 to top end 8.2 ex-Delhi). It cannot touch City territory and also not cross i20 by much. Seeing all this IMO the pricing will be like this
YRA (7 to 8.25L) ~ i20 ~ Jazz (6.5 to 8.25L )
A-Cross (8.3L and above) ~ Duster ~ iX25 (9L and above)
So the base of A-Cross might touch or will be slightly (~20k) above the top end of Jazz. If this is causing so much of a concern to Honda, they might as well not launch it.
Ideally, Maruti Suzuki should be more worried with the cross-shopping across Swift - YRA - A-Cross and Ciaz - all of them have overlapping price and people will be able to own a Cross-SUV if they spend 1.5L over Swift top-end also by-passing a premium-hatchback and a C-segment Sedan.
Please note: All prices I have mentioned are for diesel models and I guess all petrol models will follow a similar trend.