If tata would have stick on to that price and customers then sale would have been more.
Nano do not worth to a price of 2.4L.
That is the reason of this decline in sales.
People thought of raising another 50k to buy any car near to it.
For the first time I think I agree with above here. although Nano is cheaper compared to Alto but its not as cheap as it should have been to attract the huge sales expected.
Its like comparing ball-pen(nano) for Rs 10 with fountain pen(regular car say Alto) for Rs15. I would obviously pay Rs 5 more & buy the fountain pen because its a much older time tested design & I know for sure it will very likely last much longer than the ball pen!
However If the ball-pen(Nano) is priced at Rs5 (1/3rd) then it makes it much more easier to choose it!
While Nano is an amazing piece of innovation, no doubts about that, the only failure on the part of TM if any was to guage the economics involved & human tendency to choose time tested sturdier design over newer technology which appears both frugal & fragile although it might last much longer & be an overall better choice!
Maybe if TM sold Nano at breakeven price with zero profit for sometime it might achieve some large sales which can then be sustained by profits from economies of scale!