Recent market success is KIA. What others need to learn is, how they attract the clients. That Seltos AD was almost there in all channels and also I remember Benedict Cumberbatch was promoting MG Hector. Both ruled the ads during Cricket WC2019. MG was showcased with the Voice Command abilities, while Seltos was showcased by just the looks(More just a Trailer), and the rest is seen how they both occupied 2 slots in the market. KIA has DCT issues, but are customers concerned, am sure that a layman won't think.
Another point is, one car for which you require extensive research to go through its own lineup is the Seltos: It has a different engine, gearbox combinations. The advantage with that is, you cater to all kinds of customers. The majority will aim for the top-end version, as it has more bells and whistles.
Whereas Ford, you see the Facelift itself doesn't contain major eye-catchy upgrades, mostly cosmetics, and minor tweaks on the interior. However, they tried to bring in an effort with Ecosport, but it was too late! Freestyle was an underrated product(I haven't seen Freestyle ads on TV).
Trivia- I got a rare chance, in Thanjavur, to ride in a Ford Figo Aspire taxi. I was surprised to see in a normal 3 Star Hotel, Aspire as a Taxi. I had a chat with the driver, who from his level of knowledge, did acknowledge that he felt proud to drive a premium brand. He told that this was the Hotel Owner's, beat car, although was maintained well. 2016 car, I had ridden on 2017, had clocked 45000kms. Needless to say, the car rode like a tank. Never I have been driven so comfortably in a Taxi (Comparing with Etios , I would rate Etios=Aspire>Xcent>Dzire>Manza)- In terms of comfort levels in Taxi Segment.
Another point is, one car for which you require extensive research to go through its own lineup is the Seltos: It has a different engine, gearbox combinations. The advantage with that is, you cater to all kinds of customers. The majority will aim for the top-end version, as it has more bells and whistles.
Whereas Ford, you see the Facelift itself doesn't contain major eye-catchy upgrades, mostly cosmetics, and minor tweaks on the interior. However, they tried to bring in an effort with Ecosport, but it was too late! Freestyle was an underrated product(I haven't seen Freestyle ads on TV).
Trivia- I got a rare chance, in Thanjavur, to ride in a Ford Figo Aspire taxi. I was surprised to see in a normal 3 Star Hotel, Aspire as a Taxi. I had a chat with the driver, who from his level of knowledge, did acknowledge that he felt proud to drive a premium brand. He told that this was the Hotel Owner's, beat car, although was maintained well. 2016 car, I had ridden on 2017, had clocked 45000kms. Needless to say, the car rode like a tank. Never I have been driven so comfortably in a Taxi (Comparing with Etios , I would rate Etios=Aspire>Xcent>Dzire>Manza)- In terms of comfort levels in Taxi Segment.
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