Thread Starter
#1
After all rumours, it's about to be announced officially.
Ford Finally Quits India
- Thread Starter deville_56
- Start date
Thread Starter
#2
Ford Restructures India Operations
Ford Restructures India Operations: Plans to Grow Ford Business Solutions; Serve Customers with Iconic Global Vehicles; Cease Local Vehicle Manufacturing
- Ford plans to significantly expand its 11,000-employee Business Solutions team in India in coming years to support Ford globally; team to focus on engineering, technology, and business operations centres of excellence
- Ford India will cease manufacturing vehicles for sale in India immediately; manufacturing of vehicles for export will wind down at Sanand vehicle assembly plant by Q4 2021, and Chennai engine and vehicle assembly plants by Q2 2022; Ford will work closely with employees, unions, dealers and suppliers to care for those directly impacted
- Ford plans to serve customers in India with must-have, iconic vehicles, including Mustang coupe. Customers in India also will benefit longer term from the Company’s plan to invest more than US$30 billion globally to deliver all-new hybrid and fully electric vehicles, such as Mustang Mach-E
- India will remain home to Ford’s second-largest salaried workforce globally; in addition to Ford Business Solutions, Ford India will continue engine manufacturing for export, as well as full customer support operations with service, aftermarket parts and warranty support
- Ford India’s restructuring will advance the Ford+ plan for growth and value creation by strengthening automotive operations and capitalizing on unprecedented opportunities in electric and connected vehicles and enhanced customer experiences
Regards
Akash
Finally we'll be Missing the iconic ENDEAVOUR SUV. Sad to see Ford exiting Indian low cost Market. It is a lesson for companies who cannot think local and are rigid in their choices.
But anyway high end imports will continue, but I am sceptical about costumer acceptance for imported FORD Products as th y will lack the Premium ness for German and Japanese marques.
But anyway high end imports will continue, but I am sceptical about costumer acceptance for imported FORD Products as th y will lack the Premium ness for German and Japanese marques.
What will happen to existing Ford car owners??
What will happen to resale??
Who will promise spares and service when the parent himself quits and runs away???
What will happen to recent car purchasers??
Also:
Who will take care of the thousands of unemployed people?
Also one more:
Suppose my car and the whole batch has a manufacturing defect and needs a recall in future. Who will do it? Since there is no one to initiate the recall!!
Damn you Ford. All you Americans are good at running away from responsibilities, military or business. And always leave a mess behind.
What will happen to resale??
Who will promise spares and service when the parent himself quits and runs away???
What will happen to recent car purchasers??
Also:
Who will take care of the thousands of unemployed people?
Also one more:
Suppose my car and the whole batch has a manufacturing defect and needs a recall in future. Who will do it? Since there is no one to initiate the recall!!
Damn you Ford. All you Americans are good at running away from responsibilities, military or business. And always leave a mess behind.
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So, the recent speculations turned out to be true. It’s an anticipated move that’s adversely going to affect numerous people including employees, consumers and dealers. FADA has issued a statement sharing their plight.
As a Ford owner, I’m particularly concerned about re-sale value and timely availability of critical components. On the flip side, if someone is still keen to own a Ford, it’s a good time to get an Endeavour with hefty discounts.
As a Ford owner, I’m particularly concerned about re-sale value and timely availability of critical components. On the flip side, if someone is still keen to own a Ford, it’s a good time to get an Endeavour with hefty discounts.
Drive Safe,
350Z
Thread Starter
#7
They promise support for current owners. Having a Chevy and 2 Fords at home, not shocked ![[lol]](https://www.theautomotiveindia.com/forums/images/smilies/Laugh.gif "Laugh [lol]")
. There would be spare/service support for sure, but can turn costlier over time, Chevy lesson. As long as spares are there, we are not bothered.
Resale will plummet for sure. Ford already suffered from resale, save for may be EcoSport. Positive side of that was, we got our Fiesta for cheap. My next pick would be a Freestyle or Figo, now more affordable![[:D]](https://www.theautomotiveindia.com/forums/images/smilies/Big%20Smile.gif "Big Smile [:D]")
with people disposing of for whatever they can fetch. EcoSport, we are not bothered about disposing and use it for full 15 years, by the time ICE would be obsolete.
Unlike GM, Ford is staying back with the engine manufacturing and imports. So spares and service shouldn't be a problem. (What they say in repeat mode).
For recent purchasers, they are promising warranty and support. (Again repeat mode).
Chennai plant employees will be hurt and might be compensated well, but their future![[cry]](https://www.theautomotiveindia.com/forums/images/smilies/Cry.gif "Cry [cry]")
. Sanand plant will continue with engine manufacturing and import, but a part of the workforce will be hurt though they are mentioning restructuring them.
Ford and Chevy are always surprised me with their recalls. Fiestas steering lines and door hinges were replaced at 8th year of ownership at a random visit for service. Chevy replaced pedals and battery clamps and wiring, again at a random visit, 5th year. With other brands, I got to know from forums about replacement and had to run behind them to check whether we are eligible before even them considering replacement. Hope this trend will continue moving forward as well.
Ford reassuring again and again that they won't leave and will support existing customers, but if the import idea bombs, everything will be screwed for sure, but hope they will support like Chevy for 10 years as per rules.
Intuition says the last American to leave soon. How long will they sell a single model (which hardly sells now)? Cheap doppelgänger of their import model available at half price. Especially American brands failed to understand India. Ford had fun to drive and solid feeling cars, but they rarely updated their product line. Chevy thought India means cheap (but parts were expensive). (Maruti used to push one model for generations and felt heat from Hyundai and keeps updating their product line).
. There would be spare/service support for sure, but can turn costlier over time, Chevy lesson. As long as spares are there, we are not bothered. Resale will plummet for sure. Ford already suffered from resale, save for may be EcoSport. Positive side of that was, we got our Fiesta for cheap. My next pick would be a Freestyle or Figo, now more affordable
with people disposing of for whatever they can fetch. EcoSport, we are not bothered about disposing and use it for full 15 years, by the time ICE would be obsolete. Unlike GM, Ford is staying back with the engine manufacturing and imports. So spares and service shouldn't be a problem. (What they say in repeat mode).
For recent purchasers, they are promising warranty and support. (Again repeat mode).
Chennai plant employees will be hurt and might be compensated well, but their future
. Sanand plant will continue with engine manufacturing and import, but a part of the workforce will be hurt though they are mentioning restructuring them.Ford and Chevy are always surprised me with their recalls. Fiestas steering lines and door hinges were replaced at 8th year of ownership at a random visit for service. Chevy replaced pedals and battery clamps and wiring, again at a random visit, 5th year. With other brands, I got to know from forums about replacement and had to run behind them to check whether we are eligible before even them considering replacement. Hope this trend will continue moving forward as well.
Ford reassuring again and again that they won't leave and will support existing customers, but if the import idea bombs, everything will be screwed for sure, but hope they will support like Chevy for 10 years as per rules.
Intuition says the last American to leave soon. How long will they sell a single model (which hardly sells now)? Cheap doppelgänger of their import model available at half price. Especially American brands failed to understand India. Ford had fun to drive and solid feeling cars, but they rarely updated their product line. Chevy thought India means cheap (but parts were expensive). (Maruti used to push one model for generations and felt heat from Hyundai and keeps updating their product line).
When FORD plans to stop local manufacturing, but plans to stay around, I am a little amused.
Why maybe your typical question.
1. I wonder how much would CBUs priced compared to German and Japanese counterparts?
2. When CBUs are priced higher than 30 lakhs, and will people show willingness in buying them as they attract 100% tax?
Coz FORD cars don't carry the Premium appeal of Germans or Japanese cars. They are considered as mid range cars.
Instead FORD should not have shut down the plant but should have imported CKDs or SKDs and assembled here that would have kept the plant running and widened the product range and also kept the prices in control as CKDs/SKDs cost lower in import tax.
Mahindra imports SKDs for REXTON aka ALTURAS G4 and kept the prices lower than TOYOTA's FORTUNER.
Secondly, whether FORD will be planning to introduce premium brands like LINCOLN to move up the desirability quotient.
Why maybe your typical question.
1. I wonder how much would CBUs priced compared to German and Japanese counterparts?
2. When CBUs are priced higher than 30 lakhs, and will people show willingness in buying them as they attract 100% tax?
Coz FORD cars don't carry the Premium appeal of Germans or Japanese cars. They are considered as mid range cars.
Instead FORD should not have shut down the plant but should have imported CKDs or SKDs and assembled here that would have kept the plant running and widened the product range and also kept the prices in control as CKDs/SKDs cost lower in import tax.
Mahindra imports SKDs for REXTON aka ALTURAS G4 and kept the prices lower than TOYOTA's FORTUNER.
Secondly, whether FORD will be planning to introduce premium brands like LINCOLN to move up the desirability quotient.
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Kind of Knee jerk reaction. Chevy, Ford or American companies dont wait to pull the plug. Looks like more of cultural or rather ruthless corporate culture. Pull the plug is easy for Americans i feel. Why would any one buy a CBU import paying hefty duties on the cars? rather why wont they opt for the more established luxury brands ? Tesla too is looking the CBU route rather than assembling which makes exits rather super easy.
Ford i feel has to be blamed itself for the mess. Look at Chinese MG, or Korean Kia how well they are doing in the similar or rather even pricier segment than ford was operating in and doing number much higher than what ford did in even in its hey days. High handedness seems to have done in for the ford.
For that matter look at Renault and Nissan how they brought india specific cars and they are best sellers for them.
Ford i feel has to be blamed itself for the mess. Look at Chinese MG, or Korean Kia how well they are doing in the similar or rather even pricier segment than ford was operating in and doing number much higher than what ford did in even in its hey days. High handedness seems to have done in for the ford.
For that matter look at Renault and Nissan how they brought india specific cars and they are best sellers for them.
Now imagine who gains from this move by ford.
Endeavour used to sell around 500 copies every month. Assume Fortuner takes bulk of it say 400
each fortuner costs say 30L avg with this move Toyota will make additional 120Cr per month or say 1440 Cr per year by doing nothing. toyota marketing team must have gifted ford management handsome parting gifts.
Endeavour used to sell around 500 copies every month. Assume Fortuner takes bulk of it say 400
each fortuner costs say 30L avg with this move Toyota will make additional 120Cr per month or say 1440 Cr per year by doing nothing. toyota marketing team must have gifted ford management handsome parting gifts.
Said repeatedly the same, Ford's marketing and market analysis was worse. See you launch a facelift of a product at exactly the time when competitors launch a new model. You give features of the budget car, while the market commands more premium.
This has been the case with every model Ford has launched, except Endeavour, as Endeavour at the time of launch had only one rival which was Fortuner, then came updated Tucson, CRV. I was a person who supported Ford, for its superb service and products. But ditching a customer and going off is say playing with your reputation. What we can say is Ford will remain the enthusiast's favorite, even after the brand exits: Only Ford lovers will buy it, no layman will enter that territory.
This has been the case with every model Ford has launched, except Endeavour, as Endeavour at the time of launch had only one rival which was Fortuner, then came updated Tucson, CRV. I was a person who supported Ford, for its superb service and products. But ditching a customer and going off is say playing with your reputation. What we can say is Ford will remain the enthusiast's favorite, even after the brand exits: Only Ford lovers will buy it, no layman will enter that territory.
Absolutely true.
Problem is that established companies consider themselves premium and don't sync with the market times. They think that they can sell with thier reputation.
Same issues with VW-SKODA, TOYOTA and HONDA that led to the miserable sales numbers. ETIOS, thought a wonderful product, but let down by too much cost cutting citing profit margins. They have their egos coming in the way of throwing features in mass market segment.
That's why they have failed in mass market segment.
Problem is that established companies consider themselves premium and don't sync with the market times. They think that they can sell with thier reputation.
Same issues with VW-SKODA, TOYOTA and HONDA that led to the miserable sales numbers. ETIOS, thought a wonderful product, but let down by too much cost cutting citing profit margins. They have their egos coming in the way of throwing features in mass market segment.
That's why they have failed in mass market segment.
Thread Starter
#14
CBU sounds like fake assurance to fool the dealers to stay on for the time being (as well as the customers). The idea will bomb for sure . Best example being the 50-lakh Evo X.
(or just a way to make us feel they didn't betray us![[frustration]](https://www.theautomotiveindia.com/forums/images/smilies/Frustration.gif "Frustration [frustration]")
in case they wanna come back, may be switching to all electric cars. FIAT and GM did many escape and return numbers).
. Best example being the 50-lakh Evo X. (or just a way to make us feel they didn't betray us
in case they wanna come back, may be switching to all electric cars. FIAT and GM did many escape and return numbers).
CBU sounds like fake assurance to fool the dealers to stay on for the time being (as well as the customers). The idea will bomb for sure . Best example being the 50-lakh Evo X.
(or just a way to make us feel they didn't betray us in case they wanna come back, may be switching to all electric cars. FIAT and GM did many escape and return numbers).
. Best example being the 50-lakh Evo X. (or just a way to make us feel they didn't betray us
in case they wanna come back, may be switching to all electric cars. FIAT and GM did many escape and return numbers).