Re: Ford Fiesta 2014 Review | Test Drive | Pictures
One thing for sure, FORD Killed the 2011 Fiesta because of Pricing. Now they are Killing a Niche product because of Bad Marketing. For friend of mine we visited Kairali TVM, Akshaya Trinelveli, Akshaya madurai Dealerships for Test Drive. The sad part is No test drive cars are available and no vehicles in Stock.
The Best part is a Salesman comment " The Dealership is not interested to spend 20 lakhs on a Petrol and Diesel Test Drive Fiesta". The message is he don't even know that the petrol version is discontinued in 2014 version.
Honda City is Getting more FORD customers.
From FORD plant operations, when Petrol and Automatic cars are gaining momentum they discontinued the lineup. Something worse with their product strategy department.
Exactly if Ford had released 1.0 ecoboost Fiesta sedan or at least the 1.5 TiVCT with DCT AT it sure could have earned a few accolades and more brand image and hence a few more customers
If we see VW we know how hard VW is trying to market their products despite they being expensive and poor ASS they keep on advertising and promoting their cars, almost all news papers have 1 or 2 cuttings of new Polo ad or in TV as well, new Fiesta not even a single ad, they advertise Ecosport that too barely, extremely poor marketing strategy by Ford, I think Mr. Joginder Singh was better than Nigel Harris in marketing Ford,he sure did a better job by maintaining market momentum by keeping Ecosport hot on TV and in on internet and in newspapers,but sadly the supply chain issue struck his fortune bad and blame went on his head
Ford is just showing merit as a one trick pony,
Ford can never become a rival to Maruti,Hyundai,Honda in terms of mass sales, I think what Ford should aim is loyal customer service, If they keep a stand and stay on it rather than deviating from it timely they will succeed
Again had a test drive of Ecosport yesterday with my brother and it was diesel, the SA told he is sure that Ford is going to introduce Fiesta sedan with 1.0 ecoboost by 2015, on those words I still stay with Ford.
![Sleep [sleep] [sleep]](https://www.theautomotiveindia.com/forums/images/smilies/Sleep.gif)