Re: Exclusive! Ford EcoSport Makes Global Premiere: Coverage on Pg.3
Pricing is important no doubt considering the fiesta failure in India, but the timing also important. Already ford has lost a fortune to Duster. Since there is not date, No price and no specs from Ford yet, I am sure lots and lots of people went with Duster for sure. Only few people really do re-search, do some analysis and wait. If any serious customer walks in to Ford dealer he will be getting nothing about ES, then he enters the Renault showroom with all the info and TD, he is gonna like it. Whatever the strategy Ford following here is going cost Ford dearly.
I will wait for sure but I feel majority of the customers once make up their mind they will get the vehicle with in a month max.
The strategy for the FORD should be to launch ES on introductory price and just after couple of months increase the price, this is the only way they could survive.
There is no point in launching product with higher cost and when no one is buying, provide the same with discount.
There is no point in launching product with higher cost and when no one is buying, provide the same with discount.
I will wait for sure but I feel majority of the customers once make up their mind they will get the vehicle with in a month max.