Ford Globally Unveils New EcoSport Lifestyle SUV at New Delhi
Today was a big day for Ford Motor Company because the American manufacturer officially unveiled the much anticipated all-new EcoSport SUV at Delhi for the first time in the world. Since it was just an unveil ceremony – Ford officials were tight lipped to disclose any vital information about the car like its price, export markets etc. to the media. However, during the press briefing, head honchos of Ford told us some of the following first hand information:
- EcoSport will create an entirely new segment in the market.
- For the first time the company has dare to produce a vehicle different from the current market.
- EcoSport is a modern and lifestyle sports utility vehicle which is primarily focused towards the youth.
- New Ford EcoSport makes use of the existing Global Fiesta platform.
- The car carries typical Ford characteristics and designing cues as it is very much visible from the exteriors.
- Ford EcoSport comes equipped with Ford’s 1 Litre 3 Cylinder Petrol EcoBoost Engine.
- This small EcoBoost engine is first for India and has a turbo charging with direct injection.
- Though the engine is of lesser capacity but it has enough potential to be compared to a bigger 1.6 Litre engine and that is truly revolutionary.
- Engine’s Basic Specifications: 120PS BHP, 170NM Torque, 140g/Km CO2 Emissions.
- Ford, at a later stage, also plans to introduce a Diesel engine in the EcoSport.
- The production model will carry the same design and shape from the exteriors.
- Ford plans to roll out 8 (All new) models in India by Mid-decade. EcoSport being the second, while new Fiesta was first.
- Tomorrow, at Auto Expo 2012, rest of the world will be able to preview the EcoSport for the first time.
- Ford Motor Company is keenly observing the reaction of audience about EcoSport. (On basis of which they might alter / position the vehicle for market).