BMW India: Facts & Figures
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BMW India to launch 8 new models by January 2023
BMW India is set to go great guns with its upcoming launches. Earlier in October, we told you about the Bavarian carmaker gearing up for a big launch and there will be a lot of excitement in the high-end space. Finally, it has confirmed launching eight new models in India across segments, in the course of seven weeks. So by the end of January 2023, BMW India will bring in models like the all-new BMW XM hybrid SUV, 2022 BMW X7 facelift, 2022 BMW 7 Series, new BMW i7 electric sedan, BMW M340i facelift and the new-gen 2023 BMW X1.
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BMW India is set to go great guns with its upcoming launches. Earlier in October, we told you about the Bavarian carmaker gearing up for a big launch and there will be a lot of excitement in the high-end space. Finally, it has confirmed launching eight new models in India across segments, in the course of seven weeks. So by the end of January 2023, BMW India will bring in models like the all-new BMW XM hybrid SUV, 2022 BMW X7 facelift, 2022 BMW 7 Series, new BMW i7 electric sedan, BMW M340i facelift and the new-gen 2023 BMW X1.
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BMW Group India has posted its best-ever half-year, quarter and June in 2023 for all three brands BMW, MINI and BMW Motorrad.
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- In the first six months, 5,867 cars (BMW and MINI) and 4,667 motorcycles (BMW Motorrad) have been sold. BMW sold 5,476 units and MINI 391 units.
- BMW India delivered eleven times more electric vehicles during January – June 2023 than in the same period in 2022. The BMW iX remains the best-selling BEV.
- BMW Sports Activity Vehicles contributed over 50% to sales volumes. The new X1 received highest-ever bookings since its launch. As the highest-selling BMW model, it contributed over 20% to sales.
- The newly launched BMW 3-Series Gran Limousine was the best-selling sedan with a share of nearly 20% in sales.
- Sales of BMW Luxury Class, that includes the BMW 7 Series, BMW i7, BMW X7 and XM, have more than doubled (+128%). BMW i7 and X7 currently have a waiting period of 4 months.
- MINI delivered 391 units (+3%). The Countryman dominated with a share of 63% and the MINI Hatch 20%. The 3-Door Cooper SE has become the 3rd highest selling MINI in India with 14% sales share.
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BMW Group India records best-ever year to date performance for all brands – BMW, MINI and BMW Motorrad. (BMW Motorrad India Sales Figures)
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- In the first nine months, 9,580 cars (BMW and MINI) and 6,778 motorcycles (BMW Motorrad) have been delivered. BMW sold 8,998 units and MINI 582 units.
- Five times more electric vehicles were delivered during January – September 2023 than in the same period in 2022. Over 1,000 electric BMW and MINI cars have been retailed in India till date.
- Sales for BMW 7 Series, BMW i7, BMW X7 and BMW XM, saw a trailblazing growth of 102% YoY. BMW Sports Activity Vehicles (SAV) contributed over 50% to YTD sales volumes.
- MINI recorded YTD sales with deliveries of 582 units (+10%). MINI Countryman dominated with a share of 63% and the MINI Hatch 17%. The contribution of electric MINI 3-Door Cooper SE was also 17%.
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BMW Group has introduced the Retail.Next concept for its dealership in India. Retail.Next is a holistic and progressive approach focussed on customer-centricity, flexibility, sustainability, and premium experience.
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- The foundation is based on a seamless phygital (physical and digital) engagement which puts customers and products at the centre stage.
- The retail experience reflects the iconic status of BMW in a renewed design and floorplan layout that creates an easy, warm and welcoming premium atmosphere at dealerships.
- The Sales and Service has premium overall appearance including one entrance, one floor under one ceiling.
- The first Retail.Next dealership is now open in Agra. The Speed Motorwagen dealership is located at 607, Mauja Artoni, NH2, Agra,Uttar Pradesh, India.
- The dealership has a three-car display zone, lifestyle and accessories and workshop with three service bays. The dealership also offers financial solutions through BMW Financial Services India.
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BMW Group India Sales: 2023
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- BMW Group India posted the best-ever annual sales (January – December 2023) for all three brands – BMW, MINI and BMW Motorrad.
- BMW Group India delivered 14,172 cars (BMW and MINI) and 8,768 motorcycles (BMW Motorrad). BMW sold 13,303 units and MINI 869 units.
- Luxury Class which includes the BMW 7 Series, BMW i7, BMW X7 and BMW XM grew by +88%. Sports Activity Vehicles which contributed 54% to annual sales volume saw the best-ever sales growing by +24%.
- The new X1 was the highest selling SAV with 20% contribution to overall sales. The X7 claimed spot of second highest deliveries. BMW 3 Series was the highest-selling sedan with a share of 20% in sales.
- The locally produced MINI Countryman was the most popular model, with a share of 55%. Sales for the MINI 3-Door Cooper SE more than doubled, becoming the second-highest selling MINI model at 28%.
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BMW showrooms in India to have dedicated ‘M’ zones
BMW M showroom in Germany. (Representational image)
BMW India aims to intensify its efforts to grow the sales of its performance-oriented models under the sub-brand ‘M’. And, as such, the German luxury carmaker is currently revamping its retail network in India with its ‘Retail.Next’ concept, which will establish dedicated ‘M’ zones inside these brand outlets.
“There will be dedicated ‘M’ areas having separate themes and livery that relate to BMW’s racing spirit, and the core motive of offering sheer driving pleasure to customers, within every showroom as part of the Retail.Next concept,” Vikram Pawah, president of BMW Group India, told media in New Delhi.
BMW inaugurated the first of its revamped luxury car outlets in Agra, Uttar Pradesh, in December 2023. The store has a three-car display zone, a lifestyle and accessories area, and a workshop with three service bays.
The company is also planning to increase its touchpoints of BMW and Mini brands from the existing count of 63 in 35 cities to 80 outlets in 43 cities by end-CY26. Unlike the corporate identity makeover, which involves the revamp of car showrooms with new brand logos and furniture, BMW says the Retail.Next strategy is much beyond aesthetic updates.
BMW M line-up in India and sales
Pawah pointed out that while enthusiast-oriented models like the M2, which was introduced last year with a manual transmission have been received extremely well in India, these cars belong to a niche segment, and therefore, remain low in numbers. “The M products have been growing rapidly, and are expected to grow further, but their overall numbers are quite small,” he said.
However, the company says the introduction of the M340i, X3 M40i, and X4 M40i has played a key role in expanding the sales of the M offerings within the BMW portfolio in India.
Autocar
BMW M showroom in Germany. (Representational image)
BMW India aims to intensify its efforts to grow the sales of its performance-oriented models under the sub-brand ‘M’. And, as such, the German luxury carmaker is currently revamping its retail network in India with its ‘Retail.Next’ concept, which will establish dedicated ‘M’ zones inside these brand outlets.
“There will be dedicated ‘M’ areas having separate themes and livery that relate to BMW’s racing spirit, and the core motive of offering sheer driving pleasure to customers, within every showroom as part of the Retail.Next concept,” Vikram Pawah, president of BMW Group India, told media in New Delhi.
BMW inaugurated the first of its revamped luxury car outlets in Agra, Uttar Pradesh, in December 2023. The store has a three-car display zone, a lifestyle and accessories area, and a workshop with three service bays.
The company is also planning to increase its touchpoints of BMW and Mini brands from the existing count of 63 in 35 cities to 80 outlets in 43 cities by end-CY26. Unlike the corporate identity makeover, which involves the revamp of car showrooms with new brand logos and furniture, BMW says the Retail.Next strategy is much beyond aesthetic updates.
BMW M line-up in India and sales
Pawah pointed out that while enthusiast-oriented models like the M2, which was introduced last year with a manual transmission have been received extremely well in India, these cars belong to a niche segment, and therefore, remain low in numbers. “The M products have been growing rapidly, and are expected to grow further, but their overall numbers are quite small,” he said.
However, the company says the introduction of the M340i, X3 M40i, and X4 M40i has played a key role in expanding the sales of the M offerings within the BMW portfolio in India.
Autocar
BMW Group and Tata Technologies have signed an agreement to form a JV with the aim to establish a software and IT development hub with locations in Pune, Bangalore and Chennai, India.
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- The main development and operations activities shall be established at Bangalore and Pune. In Chennai, the focus shall be on business IT solutions.
- The JV will leverage Tata Technologies’ digital engineering expertise and talent pool in India to contribute to BMW Group’s strategic expansion of software coding capabilities across global IT hubs and 24/7 operations.
- The JV will focus on strategic software development, including solutions for software defined vehicles (SDV). In automotive software, the focus will be on automated driving, infotainment and digital services.
- In business IT, the emphasis will be on digitalization and automation of product development, production and sales. From the inception, 100 trained professionals will ensure robust contribution to software projects.
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BMW Group India delivered 3,680 cars (BMW: 3,510 and MINI: 170) and 1,810 motorcycles (BMW Motorrad) in the first quarter of 2024 (January – March).
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- BMW Group India recorded +51% growth in car sales in Q1 (BMW + MINI), riding on high demand for its Sports Activity Vehicles, Luxury Class and Electric Vehicles.
- BMW EVs carried forward their unabated leadership in the luxury segment in to Q1 2024 by delivering 211 units (+26%). BMW i7 claimed prime position as the largest selling EV
- BMW Luxury Class registered tremendous growth of +152%. The share of Luxury Class models such as BMW 7 Series, BMW i7, BMW X7 and BMW XM contributed 20% to total sales.
- BMW Sports Activity Vehicles (SAV) contributed 54% to sales and grew by +62%. The new X1 was the highest selling SAV with around 20% share in sales.
- BMW 3 Series, the highest selling BMW sedan, dominated a 16% share in sales. It has become the class-leading executive sedan in its respective segment.
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BMW Group India delivered 7,098 cars (BMW and MINI) and 3,614 motorcycles (BMW Motorrad). BMW sold 6,734 units and MINI 364 units in the first half of 2024 (January – June).
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- BMW 3-Series remains the highest selling BMW sedan with a 17% share.
- Total 397 units of fully electric BMW and MINI cars were sold in the first six months. BMW i7 was the largest selling BMW EV in H1.
- BMW Group India is the first luxury car manufacturer in the country to cross the milestone of over 2,000 EV deliveries. BMW iX is the most popular luxury EV in India with over 1,000 units sold till date.
- BMW Luxury Class vehicles registered impressive growth of +17%, contributing 18% to total sales. The BMW X7 was the highest-selling Luxury Class model.
- BMW Sports Activity Vehicles (SAV) contributed 54% to sales, posting a solid growth of +24%. BMW X1 was the most popular SAV with around 19% share in sales.
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BMW Group India posted best-ever year to date car sales (January – September 2024) with 10% growth. The newly launched BMW 5 Series has garnered sales of over 300 units with an order bank over 600 units.
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- In the first nine months, 10,556 cars (BMW and MINI) and 5,638 motorcycles (BMW Motorrad) have been delivered. BMW sold 10,056 units and MINI 500 units.
- Total 725 units of fully electric BMW and MINI cars were delivered YTD Q3 2024. BMW i7 was the largest selling BMW EV.
- BMW Group India is the first luxury car manufacturer in the country to cross the milestone of over 2,000 EV deliveries till date. BMW iX is the most popular luxury EV in India with over 1,000 units sold till date.
- BMW Luxury Class vehicles contributed 17% to total sales and X7 was the highest-selling model. BMW Sports Activity Vehicles contributed 55% to sales. BMW X1 was the most popular with ~20% share in sales
- BMW 3 Series was once again the highest selling BMW sedan with a 19% share in sales.
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The BMW M Driver Training program is a specially designed full-day event by BMW driving experts on renowned racetracks in India. The three-day program was held at Buddh International Circuit from 1-3 December 2024.
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- During the event, performance car enthusiasts can test and hone their driving skills while experiencing the dynamic nature of BMW M models.
- The ‘M Town’ program involves various driving conditions such as cornering, high-speed straights and dynamic braking and avoidance manoeuvres.
- Situation like the dual lane changes, oversteering, understeering and timed slalom dramatic changes in elevation were also experienced by the participants.
- BMW M Performance range in India includes the BMW M5, BMW M4, BMW M2, BMW i5 M60 xDrive, BMW M 340i and Z4 M40i.
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