Battle of the Entry Level UVs: Sumo Gold vs Bolero

[Gurrala74]

It is not that Tata had not begun from a scratch in the past eg.indica , Safari , Sumo itself and many more.If we open early pages of TML history, we'll find only scratches and scrathes.
Tatas are manufactuers and providers and buyers of many things right from salt, tea, watches, telecommunications, hospitality, jaguars, electricity insurance and what not , all utility items .
So calling it a ' debacle' of Grande Sumo and Aria ,just on the basis of low sales figure is not fair, both cars are good if not best. Only problem is tatas are not good vendors. Ours is a unwieldy country , one needs to shout so as to get the good things done. Tata doesn't know or doesn't want to shout , and doesn't know how to make the car customers to shout about tatas good things.
If we just go by sales figures and not by worthiness of a product, then best UV was firodiyas trax, erstwhile ruler of uv s, design of which seems.to be borrowed from highschool level annual science exhibition, and then comes the rust.What a waste of oxygen!

+100, Tornado, The Indian buying tendency is like that some times it looks to be as rubbish !!

People plan something and end up buying something, which especially happens in India. I pray the God give some good brains to Indian typical buyers including me to choose the right product and not carried away with advertisements and marketing gimmicks

 

[Vinu]

It is not that Tata had not begun from a scratch in the past eg.indica , Safari , Sumo itself and many more.If we open early pages of TML history, we'll find only scratches and scrathes.
Tatas are manufactuers and providers and buyers of many things right from salt, tea, watches, telecommunications, hospitality, jaguars, electricity insurance and what not , all utility items .
So calling it a ' debacle' of Grande Sumo and Aria ,just on the basis of low sales figure is not fair, both cars are good if not best. Only problem is tatas are not good vendors. Ours is a unwieldy country , one needs to shout so as to get the good things done. Tata doesn't know or doesn't want to shout , and doesn't know how to make the car customers to shout about tatas good things.
If we just go by sales figures and not by worthiness of a product, then best UV was firodiyas trax, erstwhile ruler of uv s, design of which seems.to be borrowed from highschool level annual science exhibition, and then comes the rust.What a waste of oxygen!

I am talking about the present, not the past. Would anyone want to bask in past glory and forget about the present?. A successful conglomerate need not necessarily be successful in every venture they enter into. A case in example would be the formidable Samsung. When they started out, Tatas knew their limitation and played ball by emphasizing on manufacturing cars that they thought provided value to the customer, forgetting in the process about quality. This has come back to haunt the company now.Vehicles are not use and throw products. They have a very long life. From many user reviews that we see that even inside of the first year, Tata cars show their true color. Reputation is hard earned, mate.

Apart from the Nano, IMO no other new gen Tata product deserved a success more than what it is getting now, and that includes the Vista even though at times I have felt that it merited a bit more. And to put the blame on the Indian buying public and the Indian system is, to put lightly, quite childish. That said, Tata Motors is by no means a failure. Btw, I did not understand what you said in your last sentence.

 

[Tornado]

Correct vinu, In the past sales figures of trax were high, but at present all old and new trax suffer from body rust problem. The magnitude of the problem is huge, the oxygen from water(H2O) reacts with Iron (steel) of the body and forms rust (iron oxide) .Rust problem is huge with trax that one feels more worried about loss of oxygen than the steel wasted in the process of the rusting in the anti pollution era , hence the last sentence.

So calling it a debacle just on the basis of the sales figure for Grande and Aria is not fair.I am not blaming on buyers/systems mentality, I am blaming Tata for failure to shout about explanation regarding price bracket of Grande and Aria , or else if they choose to reduce the price then again they fail to shout about goodies available at low cost.

Such a huge successful conglomerate is the TATA group , that sales figure based debacle of the Grande and Aria is not enough to shatter its confidence.

 

[Tornado]

First of all congrats every body, just got the news that Kasab is hanged till death at YEREADA JAIL PUNE.

His requirements are availability of space for farming related equipments(pumps, spraying pumps engines) space for carrying plants (eg.mango, coconut), gunny bags full of grains, some times take the pair of dogs to vet.
Due to same interiors are likely to get spoiled.

In our family there are three family members who are 6 feeters , so middle row kneeroom will be a requirement if we happen to travel in the uv togather.
Also some times he will have to carry 6 to 8 laborers from village to farm.

So if he asks me to choose one from bolero and Sumogold, I will immidietly pick up the ' Sumogold' 'as he believes more in vfm factor than the exterior and interior looks .
Also extracting good out of TASS won't be difficult for him as his village friends are biceps based politicians.

Above mentioned requirements can be fulfilled with some compromise in bolero also. But still I will advise my father to go for SUMOGOLD for following reasons.
1) ease of driving as mentioned in TD report.
2) availability of of 235 nm torque., So that I can explore and enjoy the beast within it whenever I am on driver's seat, as my father prefers to take passeger seat whenever I am available.

3) In my TD report I have said that the BOLERO starts behaving like a beast after 2000 rpm. but the upcoming traffic (2/3 wheelers, small cars) doesn't seemed to believe me.
Reason for which I found yesterday, when I was traveling on my routine route, and saw 50 odd mahindra vehicles coming and going, and believe me, front view view of the bolero is really difficult to differntiate from front view of other mahindra s for eg. Camphor, pickup and few others when my car and the mahindras were cruising @50 to 70 kmph.
Such similarity makes the road traffic to demand road space from all those mahindras rather than concede the space .

@ s class, We are not searching for used Sumogold.The dilemma is New Bolero vs New sumogold vs used Grande vs Used Safari.

 

[autosafari]

Dear Gurrala, Tornoado, Vinu

We are going too much OT here.

Failure of TATA Motors strategy in general could be discussed in this thread given below.
http://www.theautomotiveindia.com/f...-motors-open-letter-karl-slym.html#post217306

TATA group legacy could be discussed in this thread given below.
http://www.theautomotiveindia.com/f...-tata-legacy-story-indian-mnc.html#post210445



Sumo Gold is a good UV and I felt it much refined, quick and stable than previous generations. Travelled a few kilometers in new Sumo Gold during a trip last May.

 

[Gurrala74]

@Auto Safari,

I am surprised to note your comments !!

What is OT, our discussion is well inline with Sumo Gold and its present situation in the market. When we have to say if Gold is good, then we have to write why it is good, but how it is treated as bad with only sales figures some times and buying tendency of the typical Indian buyer. what is OT here ??

Do you expect me to write a single word or sentence saying " sumo gold is best" and keep quite ?? it is a discussion forum and we need to elaborate the topic at times, but not getting into OT

 

[jayadev]

Dear Gurrala, Tornoado, Vinu

We are going too much OT here.

Sumo Gold is a good UV and I felt it much refined, quick and stable than previous generations. Traveled a few kilometers in new Sumo Gold during a trip last May.

Previous gen Sumo was a serious engineered lemon. and back lash was definitely terrible for Tata -Bolero sales quadrupled.

But new gen ones looks and feel better. thought I have not traveled in it but had a chance to sit inside one recently , the feel was similar to sitting in state transport bus. Acres of space !!

of course it cannot click well for urban use but for Rural, nothing can come close to it,where vehicles are scarce and requirement is to convey maximum number of people in available vehicle comfortably.

Of course SUmo gold numbers are notably increasing on road. it is cheap,versatile and pocket friendly.

 

[autosafari]

Previous gen Sumo was a serious engineered lemon. and back lash was definitely terrible for Tata -Bolero sales quadrupled.

But new gen ones looks and feel better..

Of course SUmo gold numbers are notably increasing on road. it is cheap,versatile and pocket friendly.

Jayadev,

Previous generation Sumo was not bad.

In fact it was highly successful at that time. It was the fastest Indian car to reach cumulative one lac sales figures.

Sumo virtually pushed out Mahindra jeeps and Bajaj Auto Trax from our roads.

There was a time when Mahindra chief was admiring Tata Motors for creating a new market segment. Sumo created an urban niche market (not just rural) according to Mahindra.

Where they failed was in subsequent upgrades.

@Auto Safari,

I am surprised to note your comments !!

What is OT,

Oh dear Gurrala, please don't take it personal. It was general.

 

[Gurrala74]

Jayadev,

Previous generation Sumo was not bad.

In fact it was highly successful at that time. It was the fastest Indian car to reach cumulative one lac sales figures.

Sumo virtually pushed out Mahindra jeeps and Bajaj Auto Trax from our roads.

There was a time when Mahindra chief was admiring Tata Motors for creating a new market segment. Sumo created an urban niche market (not just rural) according to Mahindra.

Where they failed was in subsequent upgrades.

+100 yes it really created a storm and thrown away the jeep it was my marriage time too and all vehicles were used are Sumos


Oh dear Gurrala, please don't take it personal. It was general.

Nothing personal buddy, I just write what I feel inside, I was actually begging to consider and allow us to write something at times it may not be the best

 

[THE XOVER]

2) availability of of 235 nm torque., So that I can explore and enjoy the beast within it whenever I am on driver's seat, as my father prefers to take passeger seat whenever I am available.

A minor correction buddy.Sumo GOLD cr4 has got 250 NM of raw torque on offer.While di variant has around 225 NM.



THE X-OVER

 

[Vinu]

Read somewhere that an all new Bolero could be there in an year or two. Going by the case of Xylo, when it came that Bolero would not be as cramped as the present one. Mahindra lends an ear to what people say, it seems. The front end redesign of the Xylo is an example. Hope Tatas follow suit.

 

[jayadev]

Read somewhere that an all new Bolero could be there in an year or two. Going by the case of Xylo, when it came that Bolero would not be as cramped as the present one. Mahindra lends an ear to what people say, it seems. The front end redesign of the Xylo is an example. Hope Tatas follow suit.

Come on Mahindra just lend or rent ears on marketing context.

Tata has produced best in class space and comfort since day one,why dont you guys talk about those and leave boxero aside.

 

[Vinu]

Come on MnM, take up the challenge, shut the mouth of your detractors by once again proving your real worth. Lead others who can't think out of the 'box'.

 

[Tornado]

A minor correction buddy.Sumo GOLD cr4 has got 250 NM of raw torque on offer.While di variant has around 225 NM.

THE X-OVER

Thank you very much, xover for the correction.

P Sumo I have not traveled in it but had a chance to sit inside one recently , the feel was similar to sitting in state transport bus. Acres of space !!

friendly.

Yes , Jaydeo , you said correctly , but it is not the space but the interior look which the feel of bus.
Similar feel I I got when I sat inside the empty 'display' sumogold.

Bus like feeling disappeared only when it started moving when I I drove it .(torque, road view)

It is a poor selling strategy which makes the sumogold appear like a bus.I can imagine if they show its utility value by loading the display car or td car with usual urban or rural utility items such as tents, cricket sets, big bags, small bicycle, tricycle....
Bus like feeling can immidietly disappear before TD begins , as it will distract the attention from interior plastic.and one starts admiring the uv, suv value of the car rather than bashing it as a mere people carrier.

But it seems , Tata has left it to the custemer to be smart enough and imagine the utility value.

 

[Tornado]

Here is an example of uv vs anything else .
I was really surprised when the driver saluted me,after I took photos.probable reason,
the owner of mahindra showroom is my schoolmate.