i asked the reason for the above to guy in maruthi on same day ,he said there are plenty of orders for them for which car is already available but the customers are either nri or do not turn up, so what they do is push the fresh order onto it showing priority or additional profits .
what i felt was a very clever marketing trick creating and maintaining demand .
when ritz was launched swift had a waiting period of 6+ months and they were pushing so hard for the ritz with all sort of comparisons that was one year ago when i was hunting my first car.
just a month ago; i was surprised when they called up and said that they are ready to deliver swift within 3weeks if we are ready with cash including accessories.
what i felt was a very clever marketing trick creating and maintaining demand .
when ritz was launched swift had a waiting period of 6+ months and they were pushing so hard for the ritz with all sort of comparisons that was one year ago when i was hunting my first car.
just a month ago; i was surprised when they called up and said that they are ready to deliver swift within 3weeks if we are ready with cash including accessories.
