Will Tyre labelling lead the future?
Europe is under process for labeling its tyres from November 1 and India will have no other option to join the race to lead us all to a better and greener future. Mr Christoph Kalla, Vice-President, Marketing (BU Performance Butadiene Rubbers) of Lanxess, told Business Line that India should enable the tyre labeling especially when raw materials prices are going towards north and will also witness competitive pressure on Indian tyre makers.
What is tyre labeling?
Tyre labeling will enable a buyer to see details from the tyre manufacturer about the fuel consumption, wet grip and noise classification which enables the buyers to drive towards cleaner emission.
“India has an aggressive agenda in reducing carbon dioxide emissions like the rest of the world. It is here that tyre makers have a leading role to play especially with their kind of strong knowhow,” Mr Kalla said.
Lanxess is one of the world’s leading suppliers of specialty chemicals who have been supporting the cause of green tyres. During the course, Europe and South Korea will be the first to start labeling the tyres by the end of 2012 and other countries will fall in place.
The tyres contribute a major role of fuel consumption that embarks to 20-30 per cent due to tyres rolling resistance. “Customers need to know what they are spending their hard money on. Green tyres have enormous potential in reducing fuel consumption,” Mr Kalla said.
During the study by Lanxess in Europe, they have looked at 12500 Km range of average driving per year. It was seen that with green tyres, the fuel savings were nearly €100 alone annually.
“If you pay an additional €50 for a green tyre, you recover your investment in 25,000 kilometers or two years,” he said.
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Tyre labeling will be a must for Indian tyre manufacturers
